Transcript Marketing Project Power Point Presentation

MARKETING PROJECT 2013
ARGANIX LUXURY LATHER
FOR PETS
Product Conception
 Arganix Luxury Lather
 Contains Argan Oil
 Provides moisture and soothes dry pet skin & coat
 Softer, manageable fur
 First shampoo of its kind for pets
Domestic Marketing Strategy
Competitive Forces
Economic Forces
 Competitive advantage
 Increase in pet shampoo
 Contains argan oil
 Is currently the only pet
product with argan oil as key
ingredient
 Paul Mitchell Pets & Pet
Head
 They are both popular US
brands for luxury pet
shampoos
 These brands do not have
argan oil as ingredients
sales
 $30-$500 spent yearly on
pets
Domestic Marketing Strategy
Political Forces
Legal & Regulatory Forces
 The U.S and Morocco are
 Market is NOT tightly
top trading
 Free trade partner
 Cosmetic vs. Conception
regulated
 FDA guidelines
- Prohibits adulterated/
misbranded cosmetics
Domestic Marketing Strategy
Technological Forces
Socio-cultural Forces
 Advertising
 Role of Appearance in our
 Promotion
culture
 Sampling
 Facebook
 Brand Loyalty
 Impact of “public eye”
International Marketing Strategy
Competitive Forces
Economic Forces
 Jessy’s Animal World
 Increase in disposable
 52% of market share
 Distributes to targeted
businesses
income
 Growing population of
domestic animals
 Increase in the number of
hypermarkets in the
country
International Marketing Strategy
Political Forces
Legal & Regulatory Forces
 The U.S and Morocco are
 Argan tree is native to
top trading
 Free trade partner
 Cosmetic vs. Conception
Morocco
 Plan to Increase exports
But…
 Trees are now endangered
International Marketing Strategy
Technological Forces
Socio-cultural Forces
 Facebook
 Role of Women in Argan
 Promoting
 Coupons
industry
- Bright future
 Samples
 Pet Owners in Morocco
- Wealthy
- Protection
Research Survey
Sample Research Survey (sample)
Business Research Survey (sample)
1) Are you a male or female?
•Male
•Female
1.) Are pet products popular in your store?
Yes
No
2) What is your age?
•18-35 years old
•35-50 years old
•50-65 years old
•65+ years old
22) Would you use argan oil on your pet?
Yes
No
3) What is your current marital status?
•Single
•Married
4) What is your yearly income (on average)?
•0-$20,000
•$20,000-$30,000
•$30,00-$45,000
•$45,000-$60,000
•$60,000+
23) Do you use argan oil on your hair?
Yes
No
24) On a scale of 1-10 how much do you like using
argan oil?
1 2 3 4 5 6 7 8 9 10 (circle one)
25) Would you use it as often on your pet?
Yes
No
S.W.O.T Analysis
STRENGTHS
WEAKNESSES
 Contains argan oil
 Skepticism
 Not tightly regulated
OPPORTUNITIES
THREATS
 Expand our product line to
 Few, because of lack of
conditioners, and fur care
& maintenace
 Growth to other countries
 Build a distinctive brand
competitiors with same
key ingredient
Marketing Strategies
Product
Pricing
 Arganix Luxury Lather for
 Critical Component
Pets
 Argan oil based pet
shampoo
 Two sizes
 Price Range: $10.00-$15.00
 8oz. & 10 oz.
 Recyclable packaging
 Morocco = Lower price
Marketing Strategies (cont)
Distribution
Promotion
 Concentrated Strategy
 Facebook
 Coupons
Morocco = Business Market
U.S = Consumer Market
 Importance of Technology
 Samples