Transcript Essential marketing matters

Essential
Marketing matters
The creative agency for marketing, brand development and communication design
[email protected]
www.essentialcreative.london
CoxGomyl
They specialise in the design,
manufacture, installation and
maintenance of cranes and
cradles (BMU’s) for many
prestigious buildings around
the world.
From recce, storyboard and
logistics, through to filming,
editing and post production
graphics, Essential produced a
corporate video for which
highlights their machinery in
action at ‘The Shard’, London’s
landmark development.
CoxGomyl
Pearl River Tower video
CoxGomyl specialise in the
design, manufacture,
installation and maintenance of
cranes and cradles, (BMU’s) for
many prestigious buildings
around the world.
From recce, storyboard and
logistics, through to filming,
editing and post production
graphics, Essential delivered a
series of exciting videos,
highlighting CoxGomyl’s
machinery in action, at state of
the art buildings in Hong Kong
and Guangzhou China.
Essential have also completed
successful filming commissions
for CG in the UK, including the
Shard, London’s landmark
development.
“CoxGomyl has assigned Essential a number of creative projects over the years and have always found them very professional
to deal with. Particular standouts have been their excellent video productions of our corporate videos in Guangzhou and
London which exceeded our expectations. These videos were complex in nature and not only showcased their capability but
also their creativity. I wouldn’t hesitate to recommend their marketing services”.
Tony Combe CEO CoxGomyl
CIOB
A long term
programme for
the evolution of the
brand, covering
corporate and
marketing collateral,
highlighting a
cohesive direction.
P4 Fastel – brand development,
literature, marketing and microsite
P4 specialise in the design and
production of self-testing emergency
escape lighting.
When P4 wanted to promote a new
range of RMST emergency lighting,
Essential completed a successful launch
campaign that centered on a microsite,
linked with online banner advertising.
Ongoing marketing activities include:
e-marketing, video production, product
literature, animated info-graphics and
exhibition designs.
“Thanks for guiding us through this campaign and for a fantastic Quatrum launch,
it’s been really well received.” Alan Daniels Managing Director P4
Marketing and financial
reports brochures for
property developers and
construction companies.
ThyssenKrupp - Events
Exhibition stand graphics,
posters and invitations
created, incorporating
enhanced photography and
info-graphics.
ThyssenKrupp
Brochure page examples,
highlighting exploded
illustrations and layout style.
BiTEA – brand and marketing
BiTEA are a specialist security
communications company, involved in
the design, manufacture and systems
testing of equipment for the military
and emergency services.
They commissioned the team at
Essential to develop their brand and
establish a marketing programme for
UK and International sectors. Concept
and copy routes were presented with a
recommendation for a direction that
reflected the ‘gritty’ situations where
the equipment is used.
The headline messages conveyed the
effectiveness, security and reliability of
the products through all supporting
media channels. The marketing
collateral will be rolled out in stages
and adapted for a European and
Middle East marketing push.
“With a different and innovative approach, introducing new ideas and a ‘clean look’,
Essential has taken us to where we want to be.”
Phil Durham Managing Director BiTEA UK
Proteon – Ad campaign
Multi-language pan European
advertising campaign for
Proteon, promoting secure
internet business.
“When Essential presented a selection of concepts for our Capital Markets, Wealth Management and
Stockbroking divisions, they took us down a concept and copy route that surpassed our expectations.”
Craig Harrison, Marketing Manager Beaufort Securities
Beaufort Securities - marketing
Beaufort Securities is a leading UK financial
investment company. Their team provide
client stockbroking, innovative wealth
management solutions and capital market
brokering.
Beaufort asked Essential to come up with
concepts for marketing collateral for this
range of services. Essential’s proposition was
to concentrate on differentiating Beaufort
from its competitors by means of ‘The City’ a visual concept supported by new
marketing copy, achieved through in-depth,
face-to-face discussions with the heads of
each division at Beaufort.
This provided Essential with the ammunition
to write succinct copy that described
Beaufort’s ethos and specialist functions.
Essential generated photography of iconic
buildings and locations in ‘The City’ of
London. High production values in the final
print brought the brochures to a ‘more than
satisfied client' conclusion.
Magnetic Media
Exhibition stand and product
design
MagneticMedia produce signs
and sign systems, required a
special exhibition stand, so we
designed a quality, re-usable,
modular, flexible stand which
allowed for quick construction
and a long ‘shelf life’ rather
than a one off, making it a
valued investment.
Coupled to this was the design,
development and marketing for
their new weather proof sign
systems.
Essential offers
Media and marketing
Advertising
Direct Mail
E-marketing
Microsites
Presentations
Printed literature
Social Media
Strategic marketing and PR
Websites
Creative and management
Account handling
Art direction
Brand development
Campaign development
Communication design
Copywriting
Project management
Research
Film, photography and events
Exhibitions and incentives
Location and studio photography
Post-production editing
Storyboards
Video production
Teamwork
A team of talented experts combining management, experienced
designers and a range
of consultants:
Peter Saag BA – Creative director
Richard Newport BA – Account manager and new business director
Jeremy Bratt BA – Senior designer, brand specialist
Peter Beach – Designer and illustrator
David Bheecarry – Social media manager
Sanjeev Kanagasabi – Web and digital developer
Olly Newport – Cameraman and film editor
Fiona Stewart – Marketing and copywriting
Wahida Mohamed – Language translation
Greg Bartley – Photographer
Brian Griffin – CGI/CAD
Essential
Marketing matters
www.essentialcreative.london
Ideas are at the heart of what we do. We’re a creative communications
agency that applies strategic thinking to targeted channel challenges.
This helps you engage successfully with your markets and grow…
and that’s what business is all about!