Transcript Internet marketing of trade fairs and exhibitions

INTERNET AND MOBILE
MARKETING OF TRADE FAIRS
AND EXHIBITIONS
1st April, 2008
Presented by:
Henrik Dagnevall, Mira Järvinen, Sanna Järvinen, Jenni Kulmala, Anna Laidinen,
Yrjö Lähteenlahti, Sanna Maijala, Tiina Perämäki, Heidi Tuominen, Jani Valkonen
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Content
• Internet as a part of integrated
marketing communications
• Successful exhibition promotion /
trade fairs web page
• Integrating Internet marketing into
marketing communications mix
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Internet as a part of integrated
marketing communications
• Sales Promotion
• Personal selling
• Internet
• Direct marketing
• Public Relations
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Trade fairs web-pages are
supposed to be
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Site for exhibitors
• Map to and of the exhibition site
• Trade fairs program
• Stand prices of trade fairs
• Contact details of the organizer
• Registration forms available to
download
• Feedback page
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Site for customers
• Map to and of the exhibition site
• Program of trade fairs
• Ticket prices
• Contact details of the exhibitors
• Links to exhibitors’ web pages
• Feedback page
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Web-pages should have...
• Updated information before, during
and after the trade fairs
• Clear visual outlook
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Mobile marketing
• The best target group for mobile marketing
is under 25 year old consumers
• It’s against the law to operate without a
permission of the consumers
• The mobile marketing stands out from other
ways of marketing by:
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Its effectiveness
It’s more personal
It reaches people faster
It’s interactive
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Mobile marketing of trade fairs
• Competitions for registered visitors
• Visitors of trade fairs can order offers
from exhibitors to his/her mobile phone
• High-quality Bluetooth messages in the
trade fairs
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Integrated marketing
communications
Integrating Internet marketing into
the marketing communications mix
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Benefits
The best benefits can be achieved
by connecting internet and mobile
marketing with traditional marketing
communications
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Examples:
Integrated marketing before trade fairs
• Website address of trade fairs clearly visible
in all off-line advertisements, timetables,
programs, brochures, TV, radio etc.
• Press releases must also be available to
download
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Integrated marketing after trade fairs
• Advise customers/exhibitors to give
feedback via the webpage
• Press releases must also be available to
download
• Pictures/films from the trade fairs
available online
• CD-rom of all presentations and
speeches etc. available after trade fairs
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Examples:
www.piramk.fi/ypmessut
www.matkamessut.fi
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This is the future
• Nokia N-Series; N92
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THANK YOU FOR
YOUR ATTENTION !
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