Transcript Internet Marketing of Trade Fairs and Exhibitions & Internet in

Internet marketing of trade
fairs and exhibitions
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Content
Internet as a part of integrated
marketing communication
 Successful exhibition promotion/
trade fair web page
 Integrating Internet marketing into
marketing communication mix
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Internet as a part of integrated
marketing communications
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Sales Promotion
Personal selling
INTERNET
Direct marketing
Public Relations
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Web-pages are supposed to be
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Site for exhibitors
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Map to and of the exhibition site
Trade fair program
Prices of trade fair stands
Contact details of the trade fair organizer
Registration forms available to download
Feedback page
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Site for customers
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Map to and of the exhibition site
Trade fair program
Ticket prices
Contact details of the exhibitors
Links to exhibitors’ web pages
Feedback page
www.piramk.fi/ypmessut
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Web-pages should have...
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Updated information before, during
and after the trade fair
Clear visual outlook
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Integrating marketing
Integrating Internet marketing
into the marketing
communication mix
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Benefits
The best benefits can be
achieved by connecting Internet
marketing with traditional
marketing communications
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Examples:
Integrated marketing before trade fair
 Trade fair website address clearly
visible in all off-line advertisements,
timetables, programs, brochures, TV,
radio etc.
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Possible press releases must also be
available to download
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Integrated marketing after trade fair
 Advise customers/exhibitors to give
feedback via trade fair webpage
 Possible press releases must also be
available to download
 Pictures/films from the trade fair
available online
 Cd-rom of all presentations and
speeches etc. available after trade fair
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Example:
Example of trade fair web page
www.piramk.fi/ypmessut
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THANK YU
FR YUR
ATTENTIN !
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