Transcript Management / Marketing / Brand / Advertising

New Arrivals
659.1
SAN
Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.
260p. ; 19 cm x 13 cm
ISBN : 978-81-7234-398-9
Price : Rs. 395.00
Keywords: advertising; agency
Acc. No : 11251
Recommonded By : Kallol Das; Dipti Kulkarni; Harmony Siganporia; Keval
Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda
Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658
HAR
12 : the elements of great managing/ by Rodd Wagner and James K.
Harter. 1st ed. . New York: Gallup Pres, Y 2006.
xvii, 237p. ; notes : 24 cm x 16 cm
ISBN : 978-1-59562-998-2
Price : Rs. 1299.00
Keywords: executive ability; management; employee engagement;
materials and equipment
Acc. No : 11252
Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda
Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.421
BAG
The elephant catchers : key lessons for breakthrough growth / by Subroto
Bagchi. New Delhi: Hachette Book Publishing India, Y 2013.
xii, 232p. ; 21 cm x 14 cm
ISBN : 978-93-5009-583-6
Price : Rs. 499.00
Keywords: biography; young business people; entrepreneurship
Acc. No : 11254
Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.87
IND (R)
India business of fashion report 2013/ by Images Yearbook. Delhi:
Images Multimedia Pvt. Ltd., Y 2013.
267p. ; 28 cm x 26 cm
Price : Rs. 1500.00
Keywords: Indian apparel market; corporate houses in apparel retail;
consumption trends; FDI policy impact; opportunity in private labels;
luxury love affair; leadership; fashion business; smart garment; fashion
bloggers; socio economic development
Acc. No : 11257
Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza;
Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.87
MAL
Malls of India 2013-16/ by Images. 6th ed. . Delhi: Images Multimedia Pvt.
Ltd., Y 2013.
660p. ; 28 cm x 21 cm
Price : Rs. 2500.00
Keywords: directory; malls; profit; trends; analysis
Acc. No : 11258
Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.1
KES
Advertising for people who don't like advertising/ by KesselsKramer. London:
Laurence King Publishing Ltd., Y 2012.
239p. ; 25 cm x 18 cm
ISBN : 978-1-85669-825-2
Price : Rs. 2172.56
Keywords: directory
Acc. No : 11259
Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Pradeep
Krishnatray; Subhash Tendle; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.113
WIL
How 30 great ads were made from idea to campaign/ by Eliza Williams.
London: Laurence King Publishing Ltd., Y 2012.
223p. ; ind. : 27 cm x 21 cm
ISBN : 978-1-85669-821-4
Price : Rs. 2717.60
Keywords: advertising campaigns; case studies; image; photograph;
campaign; advertising
Acc. No : 11260
Recommonded By : Subhash Tendle
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.4063
GOV
Beyond the idea : simple, powerful rules for successful innovation/ by Vijay
Govindarajan and Chris Trimble. London: Macmillan, Y 2013.
xiv, 178p. ; app., ind. : 22 cm x 14 cm
ISBN : 978-1-4472-5227-6
Price : Rs. 599.00
Keywords: organizational change; management; small initiatives;
repeatable innovation; build the team; divide the labor; create the plan;
break down the hypothesis
Acc. No : 11261
Recommonded By : kallol Das; Keval Kumar; Mini Mathur; Pradeep
Krishnatray; Subhash Tenlde; Falguni Vasavada Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.132
ONE (R)
One show designNew York: One Club Pubishing, Y 2009.
Vol. 3, 274p. ; ind. : 30 cm x 23 cm
ISBN : 978-0-929837-41-3
Price : Rs. 9840.00 (Set)
Keywords: design; awards
Acc. No : 11264
Recommonded By : Subhash Tendle
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.13
ONE (R)
One show interactiveNew York: One Club Pubishing, Y 2009.
317p. ; ind. : 30 cm x 23 cm
ISBN : 978-0-929837-42-0
Price : Rs. 9840.00 (Set)
Keywords: advertis; awards
Acc. No : 11265
Recommonded By : Subhash Tendle
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.13
ONE (R)
The one show : advertising's best print, radio, tv, (with CD)New York: One
Club Pubishing, Y 2009.
Vol. 31, 390p. ; ind. : 30 cm x 23 cm
ISBN : 978-0-929837-40-6
Price : Rs. 9840.00 (Set)
Keywords: awards; advertising; print; tv commercial; outdoor; trade
Acc. No : 11266
Recommonded By : Subhash Tendle
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8342
SEL
Customer sense : how the 5 senses influence buying behavior/ by Aradhna
Krishna. New York: Palgrave Macmillan, Y 2013.
xiii, 185p. ; notes, ind. : 24 cm x 16 cm
ISBN : 978-0-230-39626-5
Price : Rs. 695.00
Keywords: marketing; psychological aspects; consumer behavior; senses and
sensation; vision; audition; smell; taste; touch
Acc. No : 11268
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Rohit Trivedi;
Falguni Vasavada Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.403
ROA
Unfolding the napkin: the hands-on method for solving complex problems with
simple pictures/ by Dan Roam. London: Penguin Books Ltd., Y 2009.
xxxi, 286p. ; app., ind. : 25 cm x 20 cm
ISBN : 978-1-59184-319-1
Price : Rs. 599.00
Keywords: problem solving; audio-visual aids; management; looking; seeing;
imagining; showing
Acc. No : 11276
Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Mini
Mathur; Subhash Tendle; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.112509747109045
CRA
The real mad men : the remarkable true story of Madison Avenue's golden age,
when a handful of renegades changed advertising for ever/ by Andrew Cracknell.
Philadelphia: Runnig Press, Y 2011.
224p. ; bib., ind. : 25 cm x 18 cm
ISBN : 978-0-7624-4090-0
Price : Rs. 1499.00
Keywords: advertising agencies; New York (State); history; 20th century; Madison
Avenue; women of avenue
Acc. No : 11279
Recommonded By : Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
FER
Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and
Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y
2013.
352p. ; glos. : 25 cm x 33 cm
Price : Rs. 4000.00
Keywords: liquor industry; alcohol; beverages; Indian beer binge;
wine world; country liquor; imported wines and spirits; export;
consumer concepts; market musing
Acc. No : 11281
Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.827
KAH
Global brand power : leveraging branding for long-term gowth/ by Barbara
E. Kahn. Philadelphia: Wharton School, Y 2013.
125p. ; ind. : 22 cm x 14 cm
ISBN : 978-1-61363-026-6
Price : Rs. 699.00
Keywords: brand; experiential positioning; qualitative management;
qualitative mathods; brand management; effective brand communicatiion;
repositioning brand
Acc. No : 11284
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep
Krishnatray; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.314
KEL
Creative confidence : unleashing the creative potential within us all/ by Tom
Kelley and David Kelley. London: William Collins, Y 2013.
xv, 288p. ; notes, ind. : 22 cm x 14 cm
ISBN : 978-0-00-751797-8
Price : Rs. 599.00
Keywords: creative ability in business; success in business; creative ability;
success; business and economics; decision; making and problem solving;
motivational; careers; general; disign thinking; planning to action; duty to
passion; creatively confident groups; creative confidence
Acc. No : 11285
Recommonded By : Kallol Das; Pradeep Krishnatray; Subhash Tendle;
Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.816
VOH
Principles of pricing : an analytical approach/ by Rakesh V. Vohra and
Lakshman Krishnamurthi. New York: Cambridge University Press, Y 2012.
x, 250p. ; app., bib. : 23 cm x 16 cm
ISBN : 978-1-107-01065-9
Price : Rs. 3280.00
Keywords: marketing; pricing; buyer behaviour; estimating price response;
uniform posted price; auctions; price discrimination; pricing and competition
Acc. No : 11289
Recommonded By : Rohit Trivedi; Sreekumar Pillai; Kallol Das; Falguni
Vasavada Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.9136211
RAM
Hospital management: text and cases/ by K. V. Ramani. Noida: Pearson
Education, Y 2013.
xvii, 308p. ; ind. : 23 cm x 15 cm
ISBN : 978-81-317-9401-2
Price : Rs. 480.00
Keywords: public policy; health; hospitals; administration; hospital
management; health sector; support system; services; case studies; case
analysis
Acc. No : 11290
Recommonded By : Kallol Das
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.848
MOO
Global marketing and advertising : understanding cultural paradoces/ by
Marieke de Mooij. 4th ed. . California: Sage Publications, Inc., Y 2013.
xx, 395p. ; app., ind. : 25 cm x 18 cm
ISBN : 978-1-4522-5717-4
Price : Rs. 4460.80
Keywords: target marketing; cross-cultural studies; advertising; consumer
behaviour; global marketing communications; global branding; values and
culture; researching; advertising appeals
Acc. No : 11291
Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Subhash
Tendle; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.827
MAT
The on-demand brand : 10 rules for digital marketing success in an anytime,
everywhere world/ by Rick Mathieson. New York: AMACOM, Y 2010.
xxii, 282p. ; ref., notes, ind. : 24 cm x 16 cm
ISBN : 978-0-8144-1572-6
Price : Rs. 1636.72
Keywords: branding; marketing; internet marketing; branded entertaiment
Acc. No : 11301
Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni
Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.4052
GOL
Red-hot sales negotiation : everything you need to know to close deals, build
relationships, and create win/win outcomes/ by Paul S. Goldner and Peter
McKeon. New York: AMACOM, Y 2007.
xi, 210p. ; ind. : 23 cm x 15 cm
ISBN : 978-0-8144-7354-2-6
Price : Rs. 1111.92
Keywords: selling; negotiation in business; deals; negotiation science; power
communication strategies
Acc. No : 11302
Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.812
PAY
Strategic customer management : integrating relationship marketing and CRM/
by Adrian Payne and Pennie Frow. New Delhi: Cambridge University Press, Y
2013.
xvi, 529p. ; bib. : 24 cm x 19 cm
ISBN : 978-1-107-68732-5
Price : Rs. 595.00
Keywords: customer relation; management; strategic management;
relationship marketing; customer relationship management; strategic customer
management
Acc. No : 11303
Recommonded By : Kallol Das; Keval Kumar; Pradeep Krisnatray; Mini
Mathur; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
650.1
OCO
Stats and curiosities : from Harvard business reviews/ written and edited by
Andrew O'Connell. Boston: Harvard Business Review Press, Y 2013.
viii, 213p. ; ref. : 16 cm x 11 cm
ISBN : 978-1-4221-9631-1
Price : Rs. 395.00
Keywords: success in business; selling; gender gap; economic realities;
behaviour; America the statistics; economic realities
Acc. No : 11304
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada
Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.812
BHO
Customer relationship management : a theory and practice to manage and
their customers/ by Shradha M. Bhome and Amatpreet Singh Ghura. Mumbai:
International Book House, Y 2014.
xxxiv, 268p. ; bib. : 24 cm x 19 cm
ISBN : 978-93-81335-96-3
Price : Rs. 325.00
Keywords: management; customer relationship; market research; implimenting
CRM; customer response; customer acquisition; customer loyalti; customer
satisfaction; customer retention; data mining
Acc. No : 11305
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada
Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.87
WEL
The retail handbook : helping you achieve your potential in retail/ by Antony
Welfare ; foreword by Roger Best. Mumbai: Jaico Publishing House, Y 2013.
xviii, 187p. ; 23 cm x 16 cm
ISBN : 978-81-8495-503-3
Price : Rs. 299.00
Keywords: retail trade; management; handbooks; manuals; consumers;
customer; product; brand; customer service; etail and social media
Acc. No : 11306
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada
Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.4092
BUS
Business analysis and leadership : influencing change/ edited by Penny Pullan
and James Archer. London: Kogan Page, Y 2013.
xxi, 265p. ; ind. : 23 cm x 16 cm
ISBN : 978-0-7494-6862-0
Price : Rs. 995.00
Keywords: business planning; organizational change; management;
leadership; business analysis; communication for success; stakeholders; visual
thinking; knowledge sharing; leadership; best practice
Acc. No : 11307
Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8
MCD
The complete marketer : 60 essential concepts for marketing excellence/ by
Malcolm McDonald and Mike Meldrum. London: Kogan Page Limited, Y 2013.
xiii, 322p. ; ind. : 23 cm x 16 cm
ISBN : 978-0-7494-6676-3
Price : Rs. 1295.00
Keywords: marketing; customer retention strategies; industrial products; trade;
global marketing; digital ae; social media; mobile marketing; understanding
customers; buying customers; construting SWOT; marketing mix; pricing
strategies; advertising; channel strategy; budgeting for marketing
Acc. No : 11308
Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.80019
NEU
Neuromarketing in action : how to talk and sell to the brain/ by Pratik M
Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc. London: Kogan
Page, Y 2014.
ix, 270p. ; ref., ind. : 23 cm x 16 cm
ISBN : 978-0-7494-6927-6
Price : Rs. 995.00
Keywords: neuromarketing; art of selling to the brain; brains managers and
employees; methods; communication with customer brain; understanding
human intelligence
Acc. No : 11309
Recommonded By : Rohit Trivedi; Kallol Das; Mini Mathur; Falguni Vasavada
Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.80019
GEO
Pricing for profit : how to develop a powerful pricing strategy for your business/
by Peter Hill. London: Kogan Page, Y 2013.
xi, 261p. ; ind. : 23 cm x 16 cm
ISBN : 978-0-7494-6767-8
Price : Rs. 995.00
Keywords: pricing; understanding value versus cost; packaging higher prices;
discounting; price properly
Acc. No : 11310
Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza;
Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.5
MAN
Sustainable logistics and supply chain management : principles and practices
for sustainable operations and management/ by David B Grant, Alexander
Trautrims and Chee Yew Wong. London: Kogan Page, Y 2013.
xii, 240p. ; ref., ind. : 23 cm x 16 cm
ISBN : 978-0-7494-6866-8
Price : Rs. 995.00
Keywords: business logistic; production management; supply chain
management; product design; logistics and suppy chain management; freight
transport; product design; corporate social responsibility
Acc. No : 11311
Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.872
MIL
Instagram power: build your brand and reach more customers with the power
of pictures/ by Jason G. Miles. New Delhi: Tata McGraw Hill, Y 2014.
xx, 232p. ; ind. : 23 cm x 15 cm
ISBN : 978-93-5134-482-7
Price : Rs. 425.00
Keywords: internet marketing; social media; marketing; branding; mobile
native; marketing on istagram; social network; branding on instagram;
multistep campaigns; social strategy; local marketing
Acc. No : 11313
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai;
Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.872
GRE
Strategic digital marketing : top digital experts share the formula for tangible
returns on your marketing investment/ by Eric Greenberg and Alexander Kates.
New Dilhi: McGraw Hill Education (India) Private Limited, Y 2014.
xii, 352p. ; ind. : 23 cm x 15 cm
ISBN : 978-93-5134-481-0
Price : Rs. 725.00
Keywords: internet marketing; marketing; digital paradigm; marketing
strategies; search marketing; mobile marketing; video marketing; social media;
digital leadership principles
Acc. No : 11315
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada
Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.4083
DAV
Eco-Business : A Big-Brand Takeover of Sustainability/ by Peter Dauvergne
and Jane Lister. Cambridge: The MIT Press, Y 2013.
x, 194p. ; notes, ind. : 21 cm x 14 cm
ISBN : 978-0-262-01876-0
Price : Rs. 1636.72
Keywords: sustainable development; environmental aspects; branding;
marketing; big brand sustainability; supply chai power
Acc. No : 11318
Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8102
ZOL
Sales force design for strategic advantage/ by Adris A. Zoltners, Prabhakant
Sinha and Sally E. Lorimer. New York: Palgrave Macmillan, Y 2013.
xix, 380p. ; ind. : 24 cm x 16 cm
ISBN : 978-1-4039-0305-1
Price : Rs. 4682.70
Keywords: sales management; sales personnel; strategic planning; market
strategy; managing change; selling organization; sales strategy; sales roles;
sales territory alignment
Acc. No : 11320
Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni
Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
651.7
DUT
Business communication/ by Suparna Dutta. New Delhi: PHI Learning, Y 2013.
xxiv, 614p. ; glos., ind. : 28 cm x 22 cm
ISBN : 978-81-203-4818-9
Price : Rs. 275.00
Keywords: communication; basic skills; non verbal communication; third
dimension; society; cross cultural communication
Acc. No : 11321
Recommonded By : Keval Kumar; Mini Mathur
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8342
SOL
Consumer behavior : buying, having, and being/ by Michael R. Solomon. 10th
ed. . Delhi: PHI Learning, Y 2013.
xxiv, 614p. ; glos., ind. : 28 cm x 22 cm
ISBN : 978-81-203-4698-7
Price : Rs. 725.00
Keywords: consumer behavior; marketplace; motivation; personality;
psychographics; attitudes; persuasion; decision making; social media; culture
Acc. No : 11322
Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
MAN
Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra
Mangal. New Delhi: PHI Learning Private Limted, Y 2013.
xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm
ISBN : 978-81-203-4808-0
Price : Rs. 525.00
Keywords: research; research methodology; behavioural science; historical
research; development research; design; quasi experimental research; ex post
facto research; ethnographic research; case study; docimentary analysis
research; research problem; hypotheses; sampling; data collection; writing
research paper
Acc. No : 11324
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai;
Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.827
BUL
Brand journalism/ by Andy Bull. Oxon: Routledge, Y 2013.
ix, 277p. ; ind. : 23 cm x 15 cm
ISBN : 978-0-415-63810-4
Price : Rs. 2721.14
Keywords: branding; marketing; advertising; brand journalism strategy; social
media monitoring; webinars
Acc. No : 11332
Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray;
Mini Mathur; Keval Kumar
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.802
BAR
CRM : the foundation of contemporary marketing strategy/ by Roger J. Baran
and Robert Galka. New York: Routledge, Y 2014.
ix, 393p. ; notes, ind. : 24 cm x 18 cm
ISBN : 978-0-415-89657-3
Price : Rs. 595.00
Keywords: relationship marketing; customer relations; management; history;
organisation; data management; customer data development; marketing
strategy; CRM evaluation
Acc. No : 11333
Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni
Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.421
ENT
The entrepreneur's choice : cases on family business in India/ edited by C.
Gopalkrishnan. New Delhi: Routledge, Y 2014.
xx, 305p. ; ind. : 22 cm x 15 cm
ISBN : 978-0-415-63567-7
Price : Rs. 695.00
Keywords: entrepreneur; family business; case studies; strategy;
environmental analysis; resources analysis; strategy evaluation
Acc. No : 11335
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada
Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.83
ESS
The essentials of marketing research/ by Lawrence S. Silver, Robert Stevens,
Bruce Wrenn and David Loudon. 3rd ed. . New York: Routledge, Y 2013.
x, 362p. ; notes, ind. : 24 cm x 17 cm
ISBN : 978-0-415-89928-4
Price : Rs. 495.00
Keywords: marketing research; case studies; secondary data; research design;
data collection; sampling; data analysis; reporting
Acc. No : 11336
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada
Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
303.482
GLO
The global intercultural communication reader/ by Molefi Kete Asante,
Yoshitaka Miike and Jing Yin. 2nd ed. . New York: Routledge, Y 2014.
xiii, 586p. ; app., ind. : 25 cm x 18 cm
ISBN : 978-0-415-52146-8
Price : Rs. 4354.91
Keywords: intercultural communication; emergence; intercultural
communication; cross cultural; multiculturalism
Acc. No : 11338
Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar
Patra; Sreekumar Pillai; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
338.4791
PAR
Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014.
xi, 251p. ; ref., ind. : 25 cm x 18 cm
ISBN : 978-0-415-59583-4
Price : Rs. 2721.41
Keywords: heritage tourism; supply and demand; nation and identity; heritage
marketing
Acc. No : 11339
Recommonded By : Keval Kumar; Sreekumar Pillai
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659
KAT
The media handbook : a complete guide to advertising media selection,
planning, research, and buying/ by Helen Katz. 5th ed. . New York: Routledge,
Y 2014.
xii, 232p. ; app. ind. : 23 cm x 15 cm
ISBN : 978-0-415-85671-3
Price : Rs. 3483.71
Keywords: advertising media planning; mass media and business; marketing
channels; optimal media objectives; exploring the media; creating the plan;
media buys; media plan
Acc. No : 11341
Recommonded By : Harmony Siganporia; Keval Kumar
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8
PRO
Promotional culture and convergence : markets, methods, media/ edited by
Helen Powell. New York: Routledge, Y 2013.
x, 238p. ; ind. : 23 cm x 15 cm
ISBN : 978-0-415-67280-1
Price : Rs. 2721.41
Keywords: internet advertising; interactive marketing; branding; marketing;
promotional industries; public relations perspactive; changing relationship
between media and marketing; media; promotiona; television; cinema
Acc. No : 11342
Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.2
PUB
Public relations and communication management : current trends and
emerging topics/ edited by K. Sriramesh, Ansgar Zerfass and Jeong-Nam Kim.
New York: Routledge, Y 2013.
xxxix, 389p. ; ind. : 23 cm x 15 cm
ISBN : 978-0-415-63090-0
Price : Rs. 3592.61
Keywords: public relations; marketing; social media; strategic communication
Acc. No : 11343
Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai;
Arbind Sinha
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8
HAS
Social marketing/ by Gerard Hastings and Christine Domegan. 2nd ed. . New
York: Routledge, Y 2014.
xxiv, 526p. ; app., ind. : 25 cm x 18 cm
ISBN : 978-0-415-68373-9
Price : Rs. 4354.91
Keywords: social marketing; competitive analysis; critical marketing; ethical
issues; case studies
Acc. No : 11345
Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur; Falguni
Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.827
BAI
Branding in a competitive marketplace/ by Rajat K. Baisya. New Delhi: Sage
Response, Y 2013.
xxxi, 229p. ; app., ref., ind. : 24 cm x 16 cm
ISBN : 978-81-321-1059-0
Price : Rs. 450.00
Keywords: branding; marketing; brand name products; strategic planning;
brand management; building brand equity; branding strategy; brand extension;
designing marketing programs; brand accounting and valuation
Acc. No : 11347
Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.812
KUM
Profitable customer engagement: concepts, metrics and strategies/ by V.
Kumar. New Delhi: Sage Response, Y 2013.
xxii, 311p. ; glos., ind. : 25 cm x 17 cm
ISBN : 978-81-321-1340-9
Price : Rs. 795.00
Keywords: customer relations; management; branding; marketing; profit;
customer contributions; customer referrals; customer influence
Acc. No : 11348
Recommonded By : Kallol Das; Keval Kumar; Rohit Trivedi; Mini Mathur;
Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.1
BAR
The advertising concept book : think now, design later : a complete guide to
creative ideas, strategies and campaigns/ by Pete Barry. 2nd ed. . London:
Thames and Hudson Ltd., Y 2012.
296p. ; glos., bib., ind. : 25 cm x 21 cm
ISBN : 978-0-500-51623-2
Price : Rs. 2450.25
Keywords: advertising; advertising campaigns; advertising copy; strategy; print;
campaign; tagline; TV; ambient; interactive; copy; radio; integrated
Acc. No : 11350
Recommonded By : Kallol Das; Mini Mathur; Subhash Tendle; Falguni
Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
659.1042
ADV
Advertising and society : an introduction/ edited by Carol Pardun. 2nd ed. .
West Sussex: John Wiley and Sons Ltd., Y 2014.
xiii, 296p. ; ind. : 24 cm x 17 cm
ISBN : 978-0-470-67309-6
Price : Rs. 2620.72
Keywords: advertising; social aspects; enduring issues; children; political;
tobacco; alcohol; sex; stereotypes; emerging issues; hyper niche markets;
enternatainment media; advergames; sporting events; social responsibility
Acc. No : 11352
Recommonded By : Keval Kumar; Mini Mathur; Pradeep Krishnatray;
Subhash Tendle; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.45
HAN
The handbook of communication and corporate social responsibility/ edited by
Oyvind Ihlen, Jennifer Bartlett, and Steve May. West Sussex: John Wiley and
Sons Ltd., Y 2014.
xxii, 585p. ; ind. : 25 cm x 17 cm
ISBN : 978-1-118-72138-4
Price : Rs. 3276.72
Keywords: social responsibility of business; mass media and business;
business communication; social science; media studies; corporate social
responsibility; public relations; mareketing; risk communication; media
relations; commentaries
Acc. No : 11355
Recommonded By : Pradeep Krishnatray; Sreekumar Pillai
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.872
HOL
The social media MBA : your competitive edge in social media strategy
development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ...
[et al.].West Sussex: John Wiley and Sons Ltd., Y 2012.
x, 265p. ; bib., ind. : 23 cm x 16 cm
ISBN : 978-1-119-96323-3
Price : Rs. 1833.52
Keywords: information technology; management; social media; customer
relations; internet marketing; branding; marketing; social science; media
studies; strategy development; strategy delivery; case studies
Acc. No : 11357
Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep
Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8
PRI
Principles of marketing/ by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri
and Ehsan Ul Haque. 13th ed . New Delhi: Pearson Education, Y 2010.
xix, section wise ; app., ref., ind. : 28 cm x 22 cm
ISBN : 978-81-317-3101-7
Price : Rs. 575.00
Keywords: marketing; marketing strategy; consumer markets; consumer buyer
behaviour; pricing strategy; retailing; personal selling
Acc. No : 11359
Recommonded By : Falguni Vasavada Oza; Rajneesh Krishna
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8342
SCH
Consumer behaviour/ by Leon G. Schiffman, Leslie Lazar Kanuk and S.
Ramesh Kumar. 10th ed. . Noida: Pearson Education, Y 2010.
xix, 486p. ; notes, glos., ind. : 27 cm x 22 cm
ISBN : 978-81-317-3156-7
Price : Rs. 635.00
Keywords: consumer behaviour; consumer research; market segmentation;
consumer motivation; cultural setting; social class; social responsibility
Acc. No : 11361
Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service
New Arrivals
658.8342
LAN
Consumer behaviour : real-life applications for marketing managers/ by
Geoffrey P. Lantos. Tamil Nadu: Yes Dee Publishing Pvt. Ltd., Y 2011.
xviii, 628p. ; glos., ind. : 28 cm x 21 cm
ISBN : 978-93-80381-11-4
Price : Rs. 995.00
Keywords: consumer behaviour; marketing management; segmentation;
decision making; cultural indluences; social class; family; communications;
lifestyle; motivation
Acc. No : 11362
Recommonded By : Rohit Trivedi; Rajneesh Krishna; Falguni Vasavada Oza
Check Out Book(s) to Enhance Your Knowledge
KEIC Always at Your Service