Transcript 2016 Presentation Slides

Marketing
Bootcamp 2016
PRESENTED BY LOWER TOWNSHIP CHAMBER OF COMMERCE
MARCH 2, 2016
Marketing 101
PRESENTED BY NORRIS CLARK
MARCH 2, 2016
Marketing 101
3
Marketing 102
4
Marketing 103
5
story
6
Creating your brand
7
Your customers
8
THANK YOU!
QUESTIONS?
Norris Clark: 609.278.1600
[email protected]
9
Maximizing your
Web Exposure
PRESENTED BY ERIC T. WONG
MARCH 2, 2016
WEB Exposure
Focus on Two areas:
Website
a ​place on the ​Internet with one or more ​pages
of ​information about a ​subject (Cambridge Dictionary)
Blog
a ​regular ​record of ​your ​thoughts, ​opinions,
or ​experiences that you put on the internet for
other ​people to ​read (Cambridge Dictionary)
11
Website For Success
Establishing a “really great” website
MEANS…
one that works for you and your business
12
Website Characteristics
Visually Pleasing with a Clear Message
13
14
15
Website Characteristics
Visually Pleasing with a Clear Message
• Keep it Simple (KISS principle)
• Colors with coordination or proper emphasis
• White space balance
• Message should focus on the customers/clients and not
at the search engines
16
17
Website Characteristics
About Us that is pertinent
• People buy from people; establish that connection
• Highlight elements that are interesting and unique from
competitors
18
Website Characteristics
Call to Action with “user ease”
• If it is… Contact Us
 Phone number
 Email
• If it is… Follow Us
 Blog link
 Facebook link
 Twitter link
• If it is… Buy Now
 Link to online catalog or sales area
19
Blogs
20
Blog Characteristics
Content is KING
• Improve your writing skills
• Appropriate style and voice to the subject
• Proof read to ensure no grammatical or spelling mistakes
Know your subject
• Staying up-to-date = value to your readers
Publish on a consistent basis
• Steady posting frequency is better than bursts
Utilize Social media to establish a following
21
SEO
Search Engine Optimization
• Algorithms change on a regular basis
• Algorithms are different between search sites
 Google switching to AI based as of Nov 2015
(Bloomberg)
 Bing has Best Match
Is this the search for the Fountain of Youth?
22
THANK YOU!
QUESTIONS?
Eric T. Wong: 609.849.8803
[email protected]
23
Social media
marketing
PRESENTED BY BROOKE BUSCAGLIA
MARCH 2, 2016
Online Marketing
It’s important to have a comprehensive online
marketing plan to brand your business
An all encompassing digital marketing plan can include
Social Media Marketing
Banner Advertising
Targeted Display Advertising
Listing Correction/Accuracy
Reputation Management
Review Monitoring/Response
Email Marketing
Online Couponing
25
5 Reasons All Businesses
Need Social Media
1. It gives you direction in your
marketing plan
2. It helps you get to know your
customers
3. It keeps you competitive
4. It improves customer service and
communication
5. It’s cost effective
26
Think abouT your business….
Facebook?
Twitter?
Instagram?
LinkedIn?
Pinterest?
Foursquare?
Snapchat?
27
1.45 billion users
340 million unique monthly users
77 million local reviews
302 million users
300 million users
540 million users
100 million users
73 million users
29
Why you Need Social Media
Why You Need Social Media
30
31
Social Increases Sales
71% of consumers are more likely to make
purchase based on social media referrals.
79% of people say their primary reason for "liking" a
company's Facebook page is to get discounts.
81% also said they're influenced by what their
friends share on social media.
77% of brand conversations on social media are
people looking for advice, information, or help. 18%
were positive reviews of the brand.
Sources: Mention, MarketForce, LinkedIn
32
Social Increases Brand Loyalty
43% of social media users report buying a product
after sharing or favoriting it on Facebook, Twitter, or
Pinterest.
Over half of purchases inspired by social media
sharing occur within 1 week of sharing or favoriting.
80% of purchases resulting from social media shares
occur within 3 weeks of sharing.
33
Infographic by Buffer
34
35
What To Post
Develop Relationships
Boost Credibility
Invite Conversation
Share Blog Content
Share Curated Content
Comment on News and Events
Make Calls to Action
36
THANK YOU!
QUESTIONS?
Brooke Buscaglia: 609.272.7366
[email protected]
37
Marketing
strategies
summarized
PRESENTED BY DENISE WIEAND
MARCH 2, 2016
Traditional mediaWhy not?
Spend on Direct Mail continues to grow!
According to the DMA: Total Direct Mail spend is
expected to reach $48.4 Billion in 2016
39
ToDay’s DireCT MaiL
“The world is becoming much more digitally savvy, so it
will be critical to tie direct mail efforts to some sort of
digital brand experience.”
-Mark Strecker. CEO, Amobee
CoMbine “oLD” WiTh “neW”
 Use Data to Speak directly
to your audience
 Include information on your
digital presence
• Web site or landing pages
• Consider Personalized URL’s
 Give your Direct Mail
recipients a chance to “talk
back” through social media
• Include Facebook and
Google+ page address,
Twitter handles and other
platforms
MULTI-CHANNEL IS THE NEW
BLACK
www.theartofcrossmedia.com/downloads/Barb_Pellow_Cross-Media_Marketing.pdf
ALL TYPES OF BUSINESSES
VALUE TRADE SHOWS & EVENTS
B2B marketers rank
trade shows
second, right after
advertising and
promotions, in
terms of
effectiveness
78%
90%
of B2C marketers
report that events
are important to their
business
of nonprofits value
events for their
organizations
Source: Center for Exhibition Industry Research
43
What does this mean?
Trade shows and events can be important
sources of leads
Well-attended events will grow your businesses
You’ll benefit from integrated event solutions to
drive attendance
Challenges today
Marketing Communications is driven by getting
the right message, to the right people, at the
right time using the right medium . . . for less
than what you can do through personal sales.
45
KNOW YOUR CUSTOMERS
…anD FinD More Like TheM
 To get the right message to the right people - you need
to know your customers
 Identify your best customers/clients/donors
 Analyze your customer profiles
•
•
•
•
•
•
•
•
Age
Income
Profession
Education
Gender
Ethnicity
Social Characteristics/Interests; Family, Hobbies
Etc.
46
Targeting customers
 There are millions of databases with various selects, so
your marketing can be more targeted than ever:
 2,066 charitable donor lists available
 Highly-specific consumer lists
 Highly targeted geographic areas with Every Door Direct
Mail® (U.S.)
More target lists =
less waste + better response!
47
CONTENT MARKETING
 Content is King! Create content that tells the right
story and that engages customers
 Earn Customer Trust by Providing …
• The Helpful Information They Need…
• When They Need It…
• And the Way They Prefer to Receive It
 Use Meaningful Images
“One or two stock photos are fine, but how many more
beautiful women standing in server
rooms can we take?”
– Paul McKeon, President, The Content Factory
48
Make sure you are visible
 Make sure your website is responsive and dynamic.
 Make sure your mobile version is clean and easy to
navigate.
49
Claim your business
 Be Consistent (name, address, phone)
•
•
•
•
Ave. vs. Avenue; St. vs. Street; N. vs. North
Don’t use call tracking numbers
Brand name consistency
Change listings when you move/change your number
Check www.moz.com/local
50
In closing What is Your Plan of Attack to Grow
Your Business?
51
THANK YOU!
QUESTIONS?
Denise Wieand: 609.390.1400
[email protected]
52