Transcript Inbound Statistics Slides

Inbound Statistics
Template Resources for
Slides
Partners
TABLE OF CONTENTS
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2
3
4
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Blogging
Social Media
SEO & Keywords
Conversion Paths
Email
Marketing Automation
Marketing Analytics
Sales & Marketing Alignment
1
Blogging
Blogging
Create long-lasting marketing assets by publishing blog
articles optimized to get found and generate leads.
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There are 31% more bloggers today than there were three years ago
46% of people read blogs more than once a day
Most people read 5-10 blogs
Nearly 40% of U.S. companies use blogs for marketing purposes
Blog frequency impacts customer acquisition. 92% of companies who blogged
multiple times a day acquired a customer through their blog
57% of marketers acquired customers from blogging
Companies that blog 15+ per month get 5x more traffic than companies that
don’t blog
Companies that increase blogging from 3-5x/month to 6-8x/month almost
double their leads
An average company will see a 45% growth in traffic when increasing total blog
articles from 11-20 to 21-50
Blogging
Create long-lasting marketing assets by publishing blog
articles optimized to get found and generate leads.
IMPACT OF MONTHLY BLOG ARTICLES
ON INBOUND TRAFFIC
600
500
400
TRAFFIC
INDEX 300
200
100
0
MONTHLY BLOG POSTS
Blogging
Create long-lasting marketing assets by publishing blog
articles optimized to get found and generate leads.
IMPACT OF MONTHLY BLOG ARTICLES
ON INBOUND LEADS
1200
1000
800
NEW
LEADS 600
INDEX
400
200
0
MONTHLY BLOG POSTS
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Social Media
Social Media
Publish and track messages across multiple platforms and accounts with suggested times for
increasing reach. Monitor the social activity of your leads and customers.
• The world is becoming more social: 4.6 average hours per week
worldwide
• 84% of B2B marketers use social media in some form
• 59% of marketers are using social media for 6 hours or more
each week
• 83% of marketers indicate that social media is important for
their business
• Social media has a 100% higher lead-to-close rate than
outbound marketing
• Social media use in the U.S. has increased by 356% since 2006
Social Media: Facebook
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• 42% of marketers say Facebook is critical or important to
their business
• Companies that acquired customers from Facebook: B2C is
77% and B2B is 43%
• 80% of U.S. social network users prefer to connect to brands
through Facebook
• An average company saw a 185% increase in traffic after
reaching 1,000 Facebook likes
Social Media: Facebook
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
IMPACT OF COMPANY FACEBOOK REACH
ON INBOUND TRAFFIC
1,400
1,200
1,000
TRAFFIC
INDEX
800
600
400
200
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FACEBOOK LIKES
Social Media: Google+
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• As of April 2012, Google+ has 170 million active users
• As of January 2012, American users spent an average of 3.3
minutes on Google+
• Websites using the +1 button generate 3.5x the Google+ visits
than sites without the button
• Over 40% of marketers report that Google+ is "useful to critical“
• Google+ is expected to attract 400 million users by the end of
2012
Social Media: Twitter
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• Companies with 51 to 100 followers generate 106% more
traffic than those with fewer than 25
• 44% of marketers acquired customers from Twitter
• More than ½ of active Twitter users follow companies, brands
or products on social networks
• 79% of U.S. Twitter users are more likely to recommend brands
they follow
• 67% of U.S. Twitter users are more likely to buy brands they
follow
• Companies that use Twitter average 2x more leads per month
than those that do not
Social Media: Twitter
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
IMPACT OF COMPANY TWITTER REACH
ON INBOUND TRAFFIC
800
700
600
500
TRAFFIC
400
INDEX
300
200
100
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TWITTER FOLLOWERS
Social Media: Pinterest
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• Pinterest is the 3rd most popular social network in the U.S. in
terms of traffic
• As of February 2012, Pinterest had accumulated 10.4 million
users
• Pinterest is retaining and engaging users as much as 2-3x as
efficiently as Twitter was at a similar time in their history
• Daily Pinterest users have increased by more than 145% since
the beginning of 2012
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SEO
SEO & Keywords
Discover which keywords will bring the best organic traffic to
your site and analyze your paid search campaigns.
• 61% of global Internet users research products online
• 44% of online shoppers begin by using a search engine
• Worldwide, we conduct 131 billion searches per month on the
web
• 57% of TV viewers use the web simultaneously
• 60% of all organic clicks go to the top three organic search
results
• 75% of users never scroll past the first page of search results
• Companies that blog have 97% more inbound links
• The average click-through rate for paid search in 2010
(worldwide) was 2%
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Conversion Paths
Landing Pages
Capture inbound leads through your website with landing
pages that are easy to customize, A/B test, personalize, and
track.
• Companies with 30 or more landing pages generate 7x more
leads than those with fewer than 10
• 48% of marketers build a new landing page for each marketing
campaign
• 68% of B2B businesses use landing pages to garner a new sales
lead for future conversion
• 16% of landing pages are free of navigation bars
• Businesses with over 40 landing pages got 12x more leads than
those with only 1 to 5 landing pages
Landing Pages
Capture inbound leads through your website with landing
pages that are easy to customize, A/B test, personalize, and
track.
IMPACT OF NUMBER OF LANDING PAGES
ON LEAD GENERATION
600
500
400
NEW
LEADS 300
INDEX
200
100
0
LANDING PAGES
5
Email
Email
Send personalized, beautiful emails that your prospects will
look forward to receiving and measure which messages are
most effective.
• 59% of B2B marketers say email is the most effective channel in
generating revenue
• Relevant emails drive 18x more revenue than broadcast emails
• Personalized emails improve click-through rates by 14%, and
conversion rates by 10%
• Lead nurturing emails get 4 to 10 times the response rate
compared to standalone email blasts
• Companies that excel at lead nurturing have 9% more sales reps
making quota
• “Secrets” is the most clicked lead nurturing subject line word
• “Posts” and “Jobs” is the most clicked subject line words
• Your most recent subscribers are the most likely to click through
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Marketing Automation
Marketing Automation
Trigger email messages and activities within your contact
records, CRM or other 3rd party software to personalize and
automate your marketing strategies.
• B2B marketing automation industry will reach $325 million in
revenue by end of 2011
• By 2020, customers will manage 85% of their relationship
without talking to a human
• The adoption of marketing automation technology is expected to
increase by 50% by 2015
• Marketing automation has seen the fastest growth of any CRMrelated segment in the last 5 years
• 50% of qualified leads are not ready to purchase immediately
Marketing Automation
Trigger email messages and activities within your contact
records, CRM or other 3rd party software to personalize and
automate your marketing strategies.
• Companies that excel at lead nurturing generate 50% more sales ready leads at
33% lower cost
• Businesses that use marketing automation to nurture prospects experience a
451% increase in qualified leads
• Nurtured leads make 47% larger purchases than non-nurtured leads
• Companies that automate lead management see a 10% or greater increase in
revenue in 6-9 months
• Companies with mature lead generation and management practices have a
9.3% higher sales quote achievement rate
• Event triggered marketing can potentially save 80% of your direct mail budget
• Marketing Automation leads to 15% savings on creative production and 5%
reduction in marketing waste
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Marketing Analytics
Marketing Analytics
• CMOs report they spend 8% of their marketing budgets on
marketing analytics, and expect to increase this level in the next
three years
• Spending on marketing analytics is expected to increase 60% by
2015
• By 2013, lead management campaigns integrating 4 or more
digital channels outperformed single- or dual-channel
campaigns by 300%
• As of 2014, over 40% of large complex marketing organizations
have developed a pace-layered application approach to
integrated marketing
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Sales & Marketing
Alignment
Sales & Marketing Alignment
• 50% of leads are qualified, but not yet ready to buy
• Only 25% of leads are legitimate and should advance to sales
• 79% of marketing leads never convert into sales, with lack of lead
nurturing as the common cause
• 61% of B2B marketers send all leads directly to sales, however
only 27% of those leads are qualified
• Just 56% of B2B organizations verify valid business leads before
they are passed to sales
• Companies that excel at lead nurturing generate 50% more sales
ready leads at 33% lower cost
Sales & Marketing Alignment (cont’d)
• 46% of marketers with mature lead management processes have
sales teams that follow up on more than 75% of marketinggenerated leads
• 25% of marketers who adopt mature lead management
processes have sales teams that follow up on more than 75% of
marketing-generated leads
• Companies with mature lead generation and management
practices have a 9.3% higher sales quota achievement rate
• Companies that excel at lead nurturing have 9% more sales reps
making quota
• Nurtured leads produce, on average, a 20% increase in sales
opportunities versus non-nurtured leads
• Nurtured leads make 47% larger purchases than non-nurtured
leads