Transcript Law for Business

Sports & Entertainment
Marketing
Mr. Bernstein
Review of Recreational Sports
pp 219-223
May 7, 2013
Sports & Entertainment Marketing
Mr. Bernstein
Review: Recreation Marketing
What is recreation?
Kaser & Oelkers: Renewing or rejuvenating your
body or mind with play or amusing activity
What are recreational activities?
Kaser & Oelkers: Those activities associated with
travel, tourism and amateur sports not associated
with educational institutions
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Sports & Entertainment Marketing
Mr. Bernstein
Review: Recreation Marketing
Typically requires purchase of a combination of
products and services:
Lessons
Practice facilities
Equipment
Travel
Branded merchandise
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Sports & Entertainment Marketing
Mr. Bernstein
Review: Professional Recreational Sports
Some professional sports entertainment attempts to
leverage the popularity of a recreational sport
Example: Pro Bowling
A marketable figure is important to professional
recreational sports
Example: Tiger Woods and golf
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Sports & Entertainment Marketing
Mr. Bernstein
Amateur Recreational Sports
Non-competitive team and individual sports
Outdoor activities
Fitness
What recreational sports do you plan to
participate in?
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Sports & Entertainment Marketing
Mr. Bernstein
Recreational Sports in College
Find a college you are considering attending. Search
their website for recreational sports activities.
Describe opportunities this college provides.
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Sports & Entertainment Marketing
Mr. Bernstein
Recreational Sports in College and Afterwards
On a scale of one to ten, rate the importance of
recreational sports opportunities as a factor is your
college decision?
On a scale of one to ten, rate the importance of
recreational sports opportunities as a factor is where
you would like to work after graduating college.
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Sports & Entertainment Marketing
Mr. Bernstein
Recreational Sports in College and Afterwards
Select a recreational sport and make recommendations
for marketing that sport to young adults like yourself.
This can include recommendations for one or more of
the 4 P’s.
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