Transcript Review

The World of Marketing
A Canadian Perspective
Marketing 12
 Review
 Chapters 5-9
Review
 what is Marketing???
 4 P's
 2 C's
 How does the consumer affect the market??
 what is a product life cycle?
 How does Competition affect the market??
Review
 What is the difference between direct in
indirect competition?
 give me an example of this!!
 what is primary research??
 types??
 what is secondary research??
 Types??
Chapter 5
 You should be able to:
 understand the concept of utility
 predict the factors trends and changes within
information technology
 describle the role of market research in the
product development phase
 describe ways in which marketing has changed
via the envrionmental movement
5.1 Marketing and product development
 Can we produce it??
 Can we sell it??
 Production and design team
 product development is an ongoing major
marketing activity
 why??
Marketing and production Cooperation
 The relationship bteween the marketing and
production departments of a company is
complex and improtant
 production and marketing must form a
relationship
 why???
 the company will launch a Feasibility Study
In groups of 2
 come up with 3 companies
5.2 Invention or Innovation
 What is the difference???
 Pg. 200 #3,5,12
5.2 Invention or Innovation
 Imax
 telephone
 basketball
 hockey
 insulin
 Macintosh apple
 Zipper
Inventing New Products
 Inventions- are new devices, methods or
processes developed from study and
experimentation
 Businesses use inventions to create solutions
to meet consumer needs
 How would the lack of some inventions affect
us today??
Innovating Existing Products
 Innovation- is a product or service that uses
new technology, items or processes to change
existing products, to change the methods used
to produce products, or to change the ways
used to distribute them.
 going online and tracking your shipment
 read info tech and answer the questions
5.3 The stages of Product development
1. Idea Generation
2. Idea Screening
3. Concept Devlopment
4. Market Strategy
5. Feasability Study
6. Product Design
7. Test Marketing
8. Product Entry
Ice Activity
1. A,B
2. A
3. C Use Fig 5.11 pg 175