Transcript PowerPoint Presentation - Londes Digital Marketing

Digital Marketing Partnerships
8/29/2013
Who We Are
At LDM, we’re a group of young professionals passionate about digital marketing.
We’re educated, strategic thinkers who work hard providing boutique digital
solutions, focusing on long-term, positive-ROI results for our clients.
Mike LaLonde
Sydney Hadden
Managing Director
Digital Marketing Manager
He received a BA in Economics and an
MBA concentrating in marketing and
finance, both from Rochester Institute
of Technology. Combining his
quantitative education with a creative
approach to online marketing, Mike
helps the LDM team focus on developing
creative solutions that provide longterm ROI for clients.
Sydney has a passion for advertising. After
pursuing her Masters degree from The Simon
School of Business, she has focused her career
in developing and strategizing digital marketing
solutions. Her passion for organization,
creativity, and hard word have led her to be a
successful part of our team and lead our PPC
management services.
Nelson Hamwey
Scott Kisloski
Harold Bishop
Gino Kha
SEO Specialist
Graphic Designer
Graphic Designer
Web Developer
Hard-working and
conscientious, Nelson
leads the SEO
authority building
effort. He has a BA in
Marketing from
Rochester Institute of
Technology.
Graduating from
RIT in 2011, Scott
focuses on userinterface design,
css3, html5, and
development of
responsive websites
in Wordpress.
Harold has a passion
for design. From
websites and landing
pages to infographics
and banner ads, he’s
our digital branding
master.
Gino has a strong
background in Web
Development &
Database Logistics. If
it can be coded, Gino
can get it done.
Our Philosophy
Fusing creative thinking with quantitative analysis to
provide clients with ROI-maximizing digital marketing
solutions.
Our Services
PPC

We design campaigns to be optimized quickly, scaled based on
client needs, and managed to maximize results.

Through custom dashboards and reporting, we quantitatively show
our clients the performance of their campaigns.

Customer segmenting and optimization based on factors such as
time of day, device type, network, and location.

PPC platforms include Google Adwords (including Shopping PLA’s),
Bing Ads, Adroll, and Social Media.
SEO
Through our analytical consulting approach to keyword selection and strategy
refinement and our optimization services based on white-hat strategies, we help
our clients drive targeted traffic and achieve great long-term ROI.

Consulting Services

Vendor Services

Keyword Research

Guest Blogging

Strategy Development

Content Development

Website Audit

Opportunity Monitoring

Resource Allocation


Opportunity Monitoring
Local & Niche
Placements

On-Page optimization

Website Updates

Web 2.0 Development


Site Structure

Content Tagging

Social Sharing

Usability

Online Community

Technical Analysis

PR

Reporting
Reporting
Web Analytics Consulting
You have questions. Analytics provides answers. Web analytics provide mounds of
data about your visitors. From optimizing the conversion funnel to gathering
insights about your customers, analytics helps clients make more intelligent
business decisions.

Sales & Funnel Analysis

Event Tracking

Goals & Success Metrics

Microconversions

Assisted Conversions

Custom Reporting & Dashboards
Conversion Rate Optimization
Optimizing the online conversion funnel is one of the most overlooked
opportunities when it comes to increasing overall campaign ROI. By identifying
weak conversion areas, developing alternatives, and executing performance
tests, conversion performance improves and ultimately increases the ROI on
every campaign.



A/B Testing

Independent variable testing

Conduct statistical tests on independent elements, such as
different landing pages, button text, colors, or headlines
Multivariate Testing

Dependent variable testing

Conduct statistical tests on dependent elements, finding the
best combination of elements working together on a page.
Testing Platforms: Google Content Experiments, Optimizely,
Visual Website Optimizer
Partnerships & White Label
We work with a number of companies from design companies to traditional
marketing agencies to help provide clients with comprehensive digital marketing
services.

We provide white label services to help companies offer topnotch Analytic, SEO, and PPC campaigns.

Flexible arrangements to fit our partners’ needs and represent
them as desired.

White Label Services

Accounts managed under a general e-mail addresses

Reports branded for your agency

Interact with clients and potential clients as a member of
the agency team
Additional Services
Our additional services support the proper execution of our core digital
marketing services.

Design Services

Websites

Landing Pages

Form Design

Banner Ads

Print

Social Media

Development

Email Marketing

Social Media

Digital Strategy & Promotions