Transcript Bulk Email Portal

Bulk Email Portal
The Portal
If a Business Does not have
customers
- it is not a Business
The Portal
Translated to our target market, marketing
is a posh word for getting customers and
selling to them
Sadly bad management (whether intended
or not ) does tend to go hand in hand with
dishonesty & evasion tactics
The Portal
Lack of marketing procedures is usually
down to:
Lack
Lack
Lack
Lack
of
of
of
of
Time
Faith
Money
Know How
Lackings
Although we are primarily accountants – we
do believe that we have a moral
responsibility to help clients improve and
run their businesses well
But we have a struggle to help our clients
in this area in a way that overcome the
problems in their Lacking's
Accounts Direct Code of Honour
We have set up some tremendous resources to
help the client to market their business, many
at very low cost or no cost – which most
clients do not even know about
The problem is to see what the client is lacking
and to uncover their mind set
We already send out training and motivation
videos to educate the importance of marketing
over time
Accounts Direct Marketing
Facilities
Marketing is about Keeping In Touch with
existing Customers (KIT)
-
-
Newsletters
Special Offer Alerts
New Products
General Information
Blogs
KIT
Keep in touch routines can be maintained with:
Emails
 Social Media
 Texts
 Post
They can utilise:
 Written emails
 Video
 Voice Messages
KIT
E-mails can be sent to individuals or in bulk
They can be sent to select Groups
They can be send at staged intervals
They can be sent based on events
The list is endless
KIT
E-mailings can go to existing customers or
prospects
KIT
In todays world, email senders will find that
unless they have the relevant software,
they will be unable to send a significant
number of emails
The emails will not be delivered and the
sender will very quickly get blocked
The Portal
Software can be bought but this tends not to work
after a while or subscribed to (e.g. mail chimp)
The main issue with bought or subscribed bulk
email senders are:
1.
2.
3.
Price
The software provider will block the sender at
the first whiff of SPAM (Spam is defined by the
software provider)
If even an opt in subscriber complains –
accounts get suspended
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We can supply the client – free of charge a
Portal into our Bulk Emailing Software
The Portal
The beauty of our software is
Its free
Emails will get delivered
Accounts will not be blocked – even if its
read as spam
 The software has all the features of paid
software (metrics, access from most
devices, multiple database facilities, times
sending's, automatic sending's etc.)
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The Portal
Our users also receive:



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
ongoing marketing tips (based on their
usage and results)
Access to more bespoke marking facilities
Inclusion in our marketing campaigns
Access to additional free marketing
assistance
And more
The Portal
The idea is to encourage and enable clients
to sensibly and at no or low cost market
their businesses
Sometimes enabling is changing a mindset
The hope is that by setting up this portal,
they will use it
The more they use it, the more we can help
and better results will be achieved
The Portal
The first stumbling block will be in acquiring
the data base
After the database is set up, we will begin
to address this issue
At first we will provide around 10,000
emails
The Data Base
Some Other Marketing Products:
Acquiring Databases
Database Management
Bulk Email Portal
Campaign Planning & Management
BVTV Package
Videos & Adverts
Air Time
News paper promotions
Small business on line pack inc wb sites
Marketing Plan & Management
Marketing Products
There are several areas to introduce this from
1 – The pick Up
2 – A Review
3 – Client visit
In fact a question you should ask (in passing )
is
Have we installed The portal for you yet?
The Portal
The client will either say yes or whats that?
If they say what's that, tell them and let
them know that Marty will call to set it up
for them
Have we installed The portal for
you yet?
Marketing Solutions are often about:
Keeping in Touch
Putting things in perspective
Creating good Marketing Routines
Have good feedback & data analysis
Reacting to feedback & response

The Portal will set them on this path and
enable many of these areas to be achieved
automatically
Marketing
We have had significant success in helping
clients to improve & develop their business
The Portal is one of the factors in these
achievements
The Portal
If the client asks any specific questions or
issues advise the client that you will get
someone to call them back –
Set up a task, finish the review and update
the Account records
Marketing Review
We also offer this service to prospects
The time to offer this is after the
Accounts Direct Pitch
…by the way we also offer a free
marketing facility, would you like
me to set up the portal for you –
there is no obligation or cost - ever
Introducing the Portal to
Prospects
When you have discussed the area
with the client – tick the Bulk Email
Portal discussed box and refer to Marty
if the portal needs setting up
Update the Salesforce
Discussing the Portal
Within the Portal are on going references to
paid services, if it is you that has set up the
portal – any enquiries will be forwarded to
you
Commissions
The key goal here is to encourage clients to
market their businesses, it is important
Many clients will initially take on board only
our free facilities, but this in time,
especially if it produces results for the
client, will encourage more activity and
therefore more opportunities all round
Commissions
READ More about Database marketing :
Team Zone
Business Edge TV
Solutions
CRM Resource Site
The internet
Essential Research
Improve that Business