Transcript Marketing Services Associates

Marketing Services Associates
Opportunity – March, 2011
Marketing Services Associates
Assist
Train
Do
Coach
“It's not technology
that will replace the professional Realtor,
but rather the professional tech savvy Realtor
that will replace other Realtors."
GET
THEM
ENGAGED!
Or
RE:ENGAGED!
REALTOR® Job Description
Licensed Realtor must have knowledge of, and execute – the following job responsibilities.
1.
Stay current on market trends, area information, marketing
opportunities, financing options & regulatory compliance issues
2. Prospect & generate leads for business
3. Database management & keeping in touch with SOI, past clients & prospects
4. Follow-up on new leads & current clients
5. Presentations to sellers & buyers
6. Transaction management of listings & Buyer side sales
7. Design & implement marketing plans for sellers
8. Identify and show property to Buyers
9. Write and negotiate contracts
10. Attend closings
Compensation: Commission based on production
REALTOR® Job Description
Licensed Realtor must have knowledge of, and execute – the following job responsibilities.
1.
2.
3.
4.
5.
Stay current on market trends, area information, marketing
opportunities, financing options & regulatory compliance issues
Prospect & generate leads for business
Database management & keeping in touch with SOI, past clients
& prospects
Follow-up on new leads & current clients
Presentations to sellers & buyers
6. Transaction management of listings & Buyer side sales
7.
Design & implement marketing plans for sellers
8. Identify and show property to Buyers
9. Write and negotiate contracts
10. Attend closings
Compensation: Commission based on production
Mission Statement
“To help you,
the executive,
do more transactions;
in turn making you more money.”
Program Overview
• A team of marketing experts that:
understand real estate marketing
and how to assist executives with their marketing efforts.
• Knowledgeable about each and every tool, service and marketing
program that Realty Executives offers.
• They will even do certain aspects of the marketing for the Executives
• MSA’s are not personal assistants;
they are professionals that will serve as
an ‘in-house’ marketing associate
to help and support executives with their marketing.
MSA Services
• Marketing Planning
Strategy and development of marketing plan and/or budget
• Executive Access
-Systems and Tools Tutorial
-YouPage! Profile
-Email Banners
-Profile Setup
MSA Services (continued)
• Lead Generation and
• Agent Platform Sites
-
Realty Executives Agent Platform
Registration and Setup
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Lead Generation Training
and Setup
-
Educate Executives about
parameters for communicating
with online leads through their
RealtyExecutives.com Platform
MSA Services
(continued)
• Online Property Marketing and
Executive Branding
– Realty Executives.com
– ListHub profile setup and listing
reports
– Realtor.com profile setup, listing
reports and further enhance
listings
– Trulia.com profile setup, listing
reports and further enhance
listings
– Zillow.com profile setup
MSA Services (continued)
• Social Media Training and Support
Google Profile Setup
Setup Facebook page
Setup Fan Page (business page) on Facebook
Setup LinkedIn account
Setup YouTube account/Assist with video creation
Setup ActiveRain account
Setup Twitter account
• Virtual Tours/Photography
Create Virtual Tours through RE: mobile connect
Post Tours on Facebook/Social Media
Post Tours on YouTube
Posting Virtual Tour and All Photos to MLS
Link Videos to Tags in Tag Manager
MSA Services (continued)
• Executive Edge
Setup profile
Contact Manager
(Loading Existing Contacts
and Organize Database)
Create and order Marketing Pieces
Setup Drip Email Campaign
up to 12 months out
MSA Services (continued)
• PR
Educate and Train on Advantages of Grassroots PR
for Brokers and Executives
• Executive Training
The MSA will be the go to source for training and roll out of
all current and future initiatives as directed by Broker.
RE:MSA Program
Approved Document List
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Frequently Asked Questions
Initial Executive Interview
Confidentiality Agreement
MSA/Agent Checklist
Menu of Service/Price Sheet (needs to be updated)
Job Estimate
Associate Billing Profile
Job # List
MSA Steps
Systems and tools guide
YouPage Webmag
RE: mobile connect Webmag
RE: web connect Broker/Executives web platform training document
Executive Edge Marketing Materials List
Executive Benefits
• Save time - The MSA will teach and coach the agents on how to use
the existing tools that are available to them or they will use those tools
on their behalf to get the job done.
• More transactions, more volume, more income – The MSA will help
organize, produce and execute a wide range of marketing goals and
generate more business through effective marketing strategies.
• Provide opportunity for Executives to focus on what they do bestassisting buyers and sellers in property negotiations while leaving the
worry of systems and processes to the MSA’s to do the key marketing
and consistent communication with potential clients.
• Give a technological edge- even to those that aren’t tech savvy.
Broker & Regional Benefits
• High brand awareness
• Agents use the systems and tools available through
Realty Executives
• Increase loyalty: Agents rely on the company support systems for
their success and are less likely to want join a different company
• Increase office space rentals - agents will want to rent an office to
utilize the free MSA services
• Office becomes a hub of activity resulting in high agent morale and
productivity
• Improve Agent Retention
• Provide Agent Recruiting differentiation- promote the MSA
program in all recruiting meetings and events
The Perfect MSA
• The Ideal Marketing Services Associate needs to:
-have a customer-service oriented attitude
-work well under pressure
-be a problem solver
-understand marketing and advertising principals
-have knowledge of Realty Executives Tool’s Systems
-be technologically savvy
-able to utilize the Adobe Creative Suite software package
-proficient in MS Office (Word, Excel, PowerPoint, Outlook)
-have exceptional communication and organization skills
-able to handle multiple projects at one time
Strategy and Implementation
• MSA Training (How to)
Review and teach training documents (MS Word)
Train on Processes
Train on all Powerpoints, all additional documents and all marketing brochures
Create 3-ring binders
Create client folders
Train on all tools and websites – hands on
And…
Attend the RE:MSA Train-the-Trainer boot camp
March 2011
Marketing Services Associates
Opportunity March, 2011