Transcript Axonn Presentationx - University of Birmingham

Connecting markets with
content
@AxonnMedia
Facts and company history
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Established in 1998
Current headquarters based in Canary Wharf, moving to Metropolitan Wharf
Further offices in Manchester and Leeds
Sister companies in the USA and Australia
Over 150 employees
More than 400 clients
Management board:
Fergus Parker
Alan Boyce
CEO
Managing Director
What is content marketing?
Content marketing is the most effective form of marketing to attract and engage
online audiences through compelling content
@AxonnMedia
Content
marketing
at
Axonn
What we do:
We source and produce valuable content to attract and engage our client’s converting them into
customers.
Content marketing is inherently difficult due to the breadth and depth of knowledge and expertise
required to do it effectively. We make it simple for our clients by providing that expertise through our
extensive range of services.
STRATEGY
CONTENT
TECHNOLOGY
Our
Vision
Background:
❖ Advertising is increasingly ineffective as people
“You now have to market with a
are tired of being sold to
meaning”
Why Content marketing?
Bob Gilbreath 2012, New Evolution of
❖ Because it provides information that is of value to your audience ratherMarketing
than simply being sold to
How and What?
❖ Be aware of the right content for your target audience. Potential
customers will be aware of what you offer, what you can do, and
ultimately invest in you and then become your advocate.
We do this through producing content that is:
❖ Creative
❖ Varied
❖ Compiled with expertise
❖ Published regularly
Our vision is to make it simple for anyone to harness the power of content
marketing.
Our Services
❖ Website Audits
❖ Audience Research
❖ Data Insights
STRATEGY
CONTENT
TECHNOLOG
Y
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Text Content
Video Content
Graphics
Multilingual Content
❖ Website, Blogs and Media Hubs
❖ Web Development
❖ Consultancy
Our Clients
Company culture
Smart, helpful, passionate - we believe our people are the best in the business. Axonn is proud of how teams work
together across different departments and locations, driven by a common goal: to make it simple for anyone to
harness the power of content marketing.
We are professional and innovative as well as engaging and hard working.
It’s important to encourage team spirit within the company, and every quarter each office in London, Manchester
and Leeds hold social events, previously we’ve had the Axonn Olympics, Halloween parties and attended awards,
not to mention the copious amounts of cake that gets baked each week for charity!
@AxonnMedia
Fergus Parker
From University of Birmingham to Axonn Media CEO
Over the ten years that Fergus Parker has been with the company he has witnessed just how important content
marketing has become to the business industry.
After graduating from the University of Birmingham in 2004 with a masters in World Space Economy, Fergus began
working at Axonn Media (known until 2005 as De Havilland, before becoming Adfero until 2013) as a Business
Development Executive.
In the following years Fergus progressed rapidly within the company to Business Development Director in 2009 before
becoming the Commercial Director in 2012.
Since January 2013 Fergus has been the CEO of the UK’s leading content marketing agency, aiming for it to be simple
for anyone to harness the power of content marketing.
@fergus_parker
Vacancies
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Field Sales
Account Executive Intern
Trainee Account Manager
Content Optimisation Specialist
Direct Development - Website Integration
Editorial
For further information and applying for a job please contact:
[email protected]
@AxonnMedia
Get in touch with Axonn
Axonn Media Ltd
How to get here
South Quay Plaza 2
183 Marsh Wall
London E14 9SH
020 7517 2200
Email: [email protected]
www.axonn.co.uk
@AxonnMedia
www.facebook.com/AxonnMedia
www.linkedin.com/company/axonn-media
+AxonnCoUkAxonnMedia