Transcript Lauren B. Parker

Video Killed the Print
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Lauren B. Parker, Marketing Manager
February 23, 2014
Who is Triangle Transit?
Why Video? Why not!
Ability to educate current and potential
riders
Video is everywhere!
Builds brand awareness
Low cost, low barrier of entry
It’s Easy, Baby!
How to Start
Figure out how much you want to invest
(time, resources, etc.)
Decide target audience
Come up with an idea
Free tools to edit (YouTube, QuickTime)
Measure Success
What constitutes a win?
What makes a video more than just a
transit video?
Next Steps
Decide if video marketing is for your
agency – Don’t force it!
Find your story!
Think outside of the box
Promote, Measure, Repeat.
As the Bus Stops