Transcript PRESENTATION TITLE HERE

DEVELOPING
TDM PRACTICES
TO SUPPORT
TRANSIT
Jeff Brooks,
Region of Durham
Aaron Gaul,
UrbanTrans North America
1960’s - 80’s
AJAX
TRANSIT
Early 1990’s
Late 1990’s
2006
Next Stages
TDM and Transit
• LTTS
– 2007 FLOW Initiative
– TDM Requirement
• RT Funding for Hwy 2
– Phase 1 – 82.3 million
• TDM Action Plan
– Education and Promotion
– Transportation System Access
Best Practices
Education and Promotion
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General Marketing
Social Marketing Campaigns
Incentivized Marketing
Employer Based Trip Reduction Programs
Transportation System Access
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Bicycle and Pedestrian Integration with Transit
Transit Stores
Parking and Transit Use
Travel Time and Cost Savings
Transit Oriented Design
TDM enhancements to the "Transit" Product
Transit
Value
Value of Transit Pass
13% more
SOV incentive
14% less
Branding Product Attributes
Guerrilla
Marketing
Guerrilla Marketing
61%
Integrating Health
Messaging &
Transit
41%
Transit/Commuter Stores
• Commuter Café- Atlanta, GA
• Mobile Commuter Store- Arlington, VA
$372,757 in 2005
PROJECT NEXT STEPS
www.DurhamLongTermTransitStrategy.ca
• Definition of Transit Supportive TDM
Strategies
• TOD Strategy
• TDM Friendly Land-use Guidelines
Contacts:
Jeff Brooks
Region of Durham
[email protected]
T: 905-668-7711 ext. 2540
Aaron Gaul
UrbanTrans North America
[email protected]
T. 416.703.1222