Transcript CIM Induction Slides

CIM Accredited Study Centre
Student Induction
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Introductions
Your Study Centre contacts:
 CIM Programme Manager: Mr Chris Luenen –
[email protected] / Tel: 020 7320 4953
 CIM Academic Course Leader: Mr Ray Donnelly –
[email protected]
 Course Lecturers: Mr Matt Brown, Ms Stella Kikoyo, Mr Steve Millson,
Mr David Pearce, Mr Gary Wong
Your CIM contacts:
 Customer Call Centre +44 (0)1628 427120
 [email protected]
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About CIM
 35,000 members worldwide (across 90 different countries).
 Improving the skills of marketing practitioners and working on
developing the marketing profession.
 Core business is membership, qualifications, training and research.
 The only professional marketing body that offers internationally
recognised qualifications and can award Chartered Marketer status.
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Why are you here?
 Improve your employment prospects.
 Gain credibility - proof of your competence and ability as a marketer.
 Learn new skills and techniques - become even better at your job.
 Work made you do it!
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Three-way partnership
 All three parties have a role to play in your success whilst you are
completing your qualification:
You
Accredited
Study
Centre
CIM
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CIM qualifications overview
Foundation
Certificate in
Marketing
Certificate in
Professional
Marketing
Diploma in
Professional
Marketing
Chartered
Postgraduate
Diploma
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CIM Qualification overview
Foundation
Certificate
Diploma
Chartered
Postgraduate
Interested to
find out more
about
marketing?
Looking to
advance your
career?
Getting into
marketing
management?
Aspiring to be
a senior
marketer?
Develops a good
understanding of
marketing
fundamentals in a
short period.
Focuses on tactical
marketing activity,
and understanding
broader areas of
marketing
research, data and
communications.
Emphasises on
measurability,
operational
decisions, planning
and marketing
management.
Addresses strategic
level marketing
planning and
marketing’s
influence upon
other business
functions.
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CAM qualification overview
CAM Diploma
in Marketing
Qualifications
Learn how to use marketing communications to meet business
objectives. This qualification includes units on Consumer Behaviour,
PR, Advertising, Direct Marketing, Sales Promotion and Integrated
Media.
CAM Diploma
in Digital
Marketing
Learn how to plan, implement and monitor effective digital
marketing campaigns using tools such as SEO, PPC, online
advertising, e-mail marketing and social media. Digital metrics,
regulation and codes of practice are also covered.
Specialist
digital units
Web Analytics and Social Media Monitoring
Mobile Marketing in Practice
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Your next steps
CIM Membership
Register with CIM as a studying member.
CIM Assessments
Register for your CIM assessments.
Chartered CPD Programme
Register for the programme if you haven’t already done so.
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Register as a CIM studying member
 Register online as a CIM studying member

http://www.cim.co.uk/join/
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Register as a studying member online
Choose this option
 http://www.cim.co.uk/join/
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Register as a studying member online
Tick the
Chartered
CPD Box
Step 1
Make a note of your
username, to access
the members area of
the website
Take care when
selecting the
study centre,
qualification
and method of
study.
Has your study
centre verified your
level? If not, you
must check with
them
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Register as a studying member online
Step 2
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Register for CIM Assessments
 Your study centre will inform you which modules to enter for.
 You must register for your assessments within the following booking windows
Assessment booking window for December 2015 - open now
Post - open until 25 September 2015
Online - open until 16 October 2015
Assessment booking window for April 2016
Post and online
30 November 2015 – 19 February 2016
Assessment booking window for July 2016
Post and online
29 February - 3 June 2016
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Register for CIM assessments online

You must have applied for, or be a CIM studying member, to register for assessments.

Online at https://www.cim.co.uk/mycim/home/ Log into MyCIM
Click here to
log into
MyCIM
Use the log in and
password you made
when registering
Click here to
book your
assessments
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Register for assessments
 If you are unable to book your assessment online, please contact
[email protected] or call us on 01628 427 120.
 After registering online for your assessment you will receive within one
week:
 Confirmation of your booking by e-mail - please check all details carefully.
 Instructions on how to download your module e-book
 If you do not receive your confirmation by e-mail/e-book instructions or if
you have any further questions, contact CIM’s membership team using the
details above.
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Assessment by assignment
 Assignment briefs - your study centre is responsible for issuing assignment
briefs and collecting your assignment for submission to CIM. Your study
centre will support you throughout this process and then send the
assignments to the CIM for marking.
 Closing dates for submission of assignments are set by your study
centre.
 Referencing information, past papers and more are available on
http://www.cimlearningzone.co.uk
 Plagiarism and collusion are offences that CIM takes seriously. Candidates
committing either offence will be subject to a penalty deemed appropriate by
the Examination Board.
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Assessment by examination
 Exam timetable - Please check the exam timetables when you enter for your
assessments http://www.cimlearningzone.co.uk/assessment/important-dates.
 Photographic identification - All students are required to provide photographic
identification to the invigilator along with a current CIM membership card.
 Special consideration during CIM exams - CIM offers a service for those who
require additional support during their examinations. For further advice, please e-mail:
[email protected].
 Code of conduct for examinations - You will receive a leaflet entitled ‘Assessment
Rules for Candidates‘ with your assessment entry details. Go to
http://www.cimlearningzone.co.uk/assessment/exam-information for the PDF. Any
breach of the rules detailed in this document will be penalised by CIM.
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Cost of studying CIM
CIM Registration Fee
Varies - dependant upon the level you are studying at.
Click the link below for full details
http://www.cim.co.uk/Membership/TypesOfMembership.aspx
CIM Assessment
Entry Fees
Tuition Fees payable
to the study centre
Varies - dependant upon the level you are studying
(login to MyCIM and click link below)
http://www.cim.co.uk/assessmententry
Please discuss with your study centre
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Membership benefits and study resources
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CIM Studying membership provides: Knowledge
MyCIM https://www.cim.co.uk/mycim/home/
 Research and thought leadership — Latest research, upcoming research and past research from CIM.
 Marketing resources
—
EBSCO
—
Emerald
—
Mintel
—
MDB reports
—
Key Note
 Cutting Edge
— Our weekly digest of marketing-related news
 My iLibrary
— Marketing books available to read online
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CIM Studying membership provides: Support
Marketing expert
http://www.cimmarketingexpert.co.uk
Practical Insights webinars
http://www.cimmarketingexpert.co.uk/practicalinsights
Login to Marketing Expert to get full access to:
Login to your ‘MyCIM’ account on the main CIM
website to get full access to:
Practical Insights webinars.
Marketing audit, strategy and planning guides.
200+ briefs and templates.
Legal guidance.
Consultants' Directory.
Our free, one hour interactive webinars delivered
by experts from their specific area of marketing.
Within the Practical Insights area of Marketing
Expert, you can book for upcoming, live webinars
and view recordings of previous webinars
including:
‘Latest trends in Social Media’
‘Why do I need a brand? An introduction to
branding’
‘SEO: climb to the top of Google rankings’
‘E-mail marketing’
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CIM Studying membership provides: Growth
The Chartered CPD Programme
What is continuing professional development (CPD)?

The term for updating and improving your knowledge and skills throughout your working life.
Benefits of the Chartered CPD Programme:





Receive tangible recognition for your achievements and gain increased notability as a
professional marketer.
Stand out from the crowd in a competitive job market, as it proves your professional
commitment to employers, colleagues, customers and suppliers.
Provides a framework for recording all the work you undertake to update and improve your
marketing and business knowledge and skills.
First step towards achieving Chartered Marketer status.
Exclusive to members and free to register.
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CIM Studying membership provides: Growth
The Chartered CPD Programme
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What counts?
You can work towards the annual requirement
of 35 hours as flexibly as possible across ten
categories.
CIM will recognise each completed year of CPD
activity by issuing you with an ‘Evidence of
Development’ certificate to certify your
commitment to on-going learning.

BUT…

Registration for CPD is not automatic.
You must either tick the CPD box when
you register online as a CIM member or
sign up at
http://www.cim.co.uk/community/cpd-andchartered-status/register-for-cpd/
Actively studying for
a CIM/CAM qualification
may allow you
to claim the full
annual requirement of
CPD hours.
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Essential Study Resource
Learning Zone website – bookmark it! http://www.cimlearningzone.co.uk
Complete support service to CIM’s studying members:

Past exam papers.

Seniors Examiners’ reports.

Studying Support webinars.

Assignment Briefings from the Senior Examiners (audio Powerpoints).

Case studies and summary analysis.

Exam timetables.

Recommended reading list.

Harvard System of Referencing guide.

Syllabus information.

Guidance on CIM policies and processes.

Revision workshops.
Follow the Learning Zone on Twitter @CIMLearningZone for all
the latest study updates.
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Essential Study Resource
CIM Direct bookshop
https://www.cim.co.uk/more/bookshop/
 Your marketing bookstore.
 Stock recommended readings for
all qualifications.
 Only marketing and related titles.
 Find books by category, course or title.
 Member discounts on selected items, 20%
off ‘study packs.’
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Finally….
Best of luck with your studies!!