Transcript The Loyalty Card Program - Ryko Car Wash Manufacturing Company

Activation, Payment,
Remote Monitoring, and
Car Wash Marketing
November, 2007
Committed to be the most respected car wash
system and service provider in the industry.
Introducing Enteract
 15” Touchscreen
 Dual Bill Dispenser
 $1 and $5 Change
 Flexible Pricing
 Video Marketing
 Improved Upsell
 Would you like to try
our Rainshield?
High Speed Broadband
Overview
1.
Process Credit Cards <3 seconds
• Instant Credit Card Approval
2.
No dedicated phone line required
• Utilizes the site’s Internet connection
3.
Multiple Credit Card Processors
• Very competitive rates
• Integrates with existing customer process
4.
Accepts all major credit cards
• Visa, Master Card, American Express,
Dinners Club and JCB
• Will accept credit/debit cards
Available with all
Ryko coinboxes
that accept credit
cards.
Benefits of authorize.net
•
Authorize.net
•
Dedicated web site for
credit card transactions
•
Ability to custom configure
your batch times
•
Email notifications on
Credit Card transactions
•
Ability to void out a charge
for a poor wash experience
•
Email at the end of the day
with your batch dollar
totals
•
Processors Accepted
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Concord EFS
Paymentech
Global
Vital
First Data – Omaha
First Data – Nashville
Nova
RBS Link
Cardsystems
Mag Card Marketing Programs
Prepaid Cards and Gift Cards:
Buy a ‘5 Wash Package and save $9”
Christmas, Fathers Day, Graduation Gifts
Loyalty Cards / Customer Reward Cards:
Buy 4 washes and get the 5th one for free
*2345
Discount Codes:
$1 Special discount on a wash,
Monday thru Friday
Community Fund Raising Cards & Codes:
Donate $1 per Wash to Local Church
Fleet Cards & Fleet Codes:
Police, Sales Forces,
Auto Dealerships,
employee discounts
Accepted At All Participating Sites
Program Tracking
How’s the Site’s Marketing Program Doing?
The Loyalty Card Program – Year to Date
Detailed Program Reports
Marketing Program Webpage Overview
Real-Time Dashboard
141 Washes
Ave. Wash
Price:
$4.32
100% Uptime
All Functions
Working
Automated Uptime Tracking
Operational Dashboard
Detailed Wash Status
Detailed diagnostics and alarm status for the complete
car wash equipment set including activation.
Error Code Alarm Management
Dispatch
Manager
Doors
Tech
Integrated Surveillance
Remote Web-based Surveillance

4, 8, 12 or 16 video camera
systems

Real time Video viewing

Stored video is integrated
with each wash transaction
on the IConnect Manage
web page. Play back is a
simple button click.

Remote Viewing of
incidents via time stamp
Video Linked to Wash Records
Video Monitoring
Of Yesterdays
Washes
Transaction Page
Car wash transaction video clips
Benefits and ROI
1. Improved Uptime
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Reduced Blind (unreported) Downtime
Fewer Nuisance Calls
Faster Service Response
More Prepared Service Response (Correct Parts)
2. Reduced Costs
• Reduced Employee “Free Wash” Theft
• Reduced Fraudulent Damaqe Claims
3. Increased Top Line Revenue
• Loyalty, Fleet, and Gift Cards
• Discount Marketing Codes
• Multi-Site Marketing Integration
4. Reduced Category Management Labor
• Less manual data gathering and reporting
• Automatic error code delegations
5. Greater Car Wash Optimization
• Fact-Based Decision Making, Faster Response
• Metric Based Program Management
Building Solutions
NACS, 2007
Code-A-Wash IV iC
 Key Functions
 Point of Sale Interface
 Manages Dispenser
Codes
 User Alerts,
Diagnostics, Reports
 Program and Pricing
Changes
 Implement Promotions
iConnect Online Modules
Required Modules (in addition to Code-A-Wash IV iC
iConnect Broadband
High Speed Card Processing
iConnect Power
Smart Power Conditioner, Watchdog
Optional Toolsets
iConnect Manage
Remote Monitoring and Management
iConnect Market
Loyalty, Fleet, and Gift Card Programs
iConnect View
Integrated Video Surveillance
Marketing Accessories
iConnect Cold
Cold Card Activation – Allows mag cards to
be activated at time of purchases
iConnect Links
Network Marketing – Allows mag cards to be
redeemed at any site in network
Mag Cards
Low Cost Kwik-N-Kleen cards, or custom
mag cards with customer program logo
Supported on Ryko AMTT, AMTT CS, and Enteract Systems.