Transcript United Country is the largest seller of country homes nationwide.

Country Home Property
Real Estate Services Proposal
National Marketing, Local Expertise®
Agenda

About Us

Marketing Program

Internet Marketing Results

Next Steps
National Marketing, Local Expertise®
About Us
United Country is the largest seller of country homes nationwide. Since 1925, we have
specialized in country homes, homes with acreage and country estates. Our unique marketing
program is focused on exposing country homes more broadly than just the local market.
We offer a broad range of marketing and advertising programs specifically targeting country
home buyers and have built a one-of-a-kind national buyer database. We offer both traditional
and auction real estate marketing.
Our professionalism and expertise in local area country home real estate, coupled with our
exclusive marketing and advertising programs results in an unmatched winning combination for
you. Our experienced team members will guide you throughout the process.
Why sell your property with United Country? Simple. No one can locate country home buyers
better, bringing to bear more than 90 years of real estate marketing experience, to get you the
best price in the shortest time possible.
To sell country homes most effectively, you need more than a “For Sale” sign, local website and a
local newspaper ad. Many times, the ultimate buyers have a harder time finding property like
yours. That’s why you need the benefit of the United Country exclusive, proven marketing tools.
We expose your property locally, regionally and nationally as no others can.
National Marketing, Local Expertise®
Marketing Program

Internet Marketing
– #1 Source of Buyer Leads
• 95% of Buyers Begin Their Search on the Internet (NAR)
– We Focus on Websites that Rank on Page #1 for Buyer Search Terms
• 90% of internet visitors only visit page 1
– Exclusive, Top Ranked United Country Websites
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Office Website
State-Wide Property Type Websites
National Property Type Websites
Agent Websites
Listing Website
– Top Rank Third Party Websites
• LandsofAmerica, LandWatch, LandFlip, CountryHomesofAmerica
• Zillow, Trulia, FrontDoor
• MLS (REALTOR.com), other
National Marketing, Local Expertise®
Marketing Program

E-Marketing
‒ Attractive E-Fliers to Potential Buyers

Buyer Databases
‒ Largest, National Real Estate Buyer Database
(over 550,000 Buyers)

National Print
‒ Only National Catalog (also Digital)
‒ Advertise Country Homes in National
Targeted Magazines and Newspapers
National Marketing, Local Expertise®
Marketing Program

Direct Mail
Property Fliers
Digital Photography
Property Video
Social Media
Public Relations
Auction Services
Other Local Marketing
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Optional Advertising Agency Services (EMS)
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Attractive Custom Multi-layer Property Website
Additional Third Party Sites, Featured Property Ads, Banner Ads
Purchased Target Buyer Lists
Extensive Targeted Direct Mail
Professional Video Production (w Drone)
Property Specific Local and National Magazine Advertising
National Marketing, Local Expertise®
Example of Page #1 Rank
on Relevant Buyer Searches
243 Million
Sites Trying to
get on page #1.
United Country
Sites
Sites We
Advertise On
Example of Page #1 Rank
on Relevant Buyer Searches
47 Million
Sites Trying to
get on page #1.
United Country
Sites
Sites We
Advertise On
Example of Page #1 Rank
on Relevant Buyer Searches
on a Listing
Every listing in
United Country
has a Page #1
ranked web page
Sites We
Advertise On
Every United Country Listing Has a Page 1 Web Page
Example of
a Ranked
Listing Web
Page
We Leverage an Innovative, Proprietary
Technology Marketing Platform
• Market Properties to Individuals
via “Virtual Postcard”
− Professionally branded email with
property images, information &
hyperlinks to more details.
• Mass Market A Property
– Over 550,000 United Country Leads.
Target buyers based on interest,
location and property type.
National Marketing, Local Expertise®
Sample of
Virtual Postcard
National Country Home Real Estate Market Overview
For 90+ years United Country has been at the forefront of country home real estate.
Our annual statistics provide a national snapshot from a market leadership perspective.
Country Home Listing Data
Country Home Sales Data
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Listings: 2,600
Value of Listings: $451 million
Acres Listed: 54,000
Buyer Leads
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Exclusive Confidential Buyers: 36,376
Purchased Buyer List: 50+ million*
* All US and Canadian Consumers within Targeted Geographic
and Demographic Profile
National Marketing, Local Expertise®
Annual Sales (2014): $250 million
Average Sale (2014): $173,000
Largest Sale (2014): $2.4 million
United Country Overview
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Innovating real estate since 1925

Largest integrated real estate and
auction company in the country

Most comprehensive and effective real
estate marketing system available

More lifestyle real estate experience
than any other organization in the U.S.
($2.5 billion annually)
 Niche marketing expertise in
country homes and estates
 Over 500 offices in the U.S., Costa
Rica, Panama, Honduras and resort
areas of Mexico
 Network of 4,000+ associates
Appendix
Optional Customizable Slides
The following slides in this appendix can be easily customized and moved into the
main presentation to replace the general slides above… or deleted if not necessary.
About Us
United Country | {insert your office name here} {Now add any information about your office
that you feel qualifies you and your team to handle a listing like this and replace the company
copy as needed} United Country is the largest seller of country homes nationwide. Since 1925,
we have specialized in country homes, homes with acreage and country estates. Our unique
marketing program is focused on exposing country homes more broadly than just the local
market.
We offer a broad range of marketing and advertising programs specifically targeting country
home buyers and have built a one-of-a-kind national buyer database. We offer both traditional
and auction real estate marketing.
Our professionalism and expertise in local area country home real estate, coupled with our
exclusive marketing and advertising programs results in an unmatched winning combination for
you. Our experienced team members will guide you throughout the process.
Why sell your property with United Country? Simple. No one can locate country home buyers
better, bringing to bear more than 90 years of real estate marketing experience, to get you the
best price in the shortest time possible.
To sell country homes most effectively, you need more than a “For Sale” sign, local website and a
local newspaper ad. Many times, the ultimate buyers have a harder time finding property like
yours. That’s why you need the benefit of the United Country exclusive, proven marketing tools.
We expose your property locally, regionally and nationally as no others can.
Insert Broker / Agent/ Auctioneer Name - Title
Insert
Broker.
Auctioneer,
Agent or
Team
Photo Here
Insert your bio, qualifications or why they
should list with you here: Lorem ipsum dolor sit
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convallis rhoncus. Praesent mollis tincidunt
blandit. Etiam ac posuere lectus. Duis
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quam venenatis libero, mattis rutrum odio
turpis ac nisl. In consectetur varius odio id
adipiscing. Vestibulum sit amet malesuada mi.
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vehicula dolor congue. Aenean magna diam,
rhoncus a ornare in, pulvinar mollis ante.
Quisque eleifend pellentesque erat id sagittis.
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ipsum dolor sit amet, consectetur adipiscing
elit. Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Ut laoreet fringilla imperdiet.
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tristique tempus pretium. Aliquam vehicula, leo
vitae dignissim euismod, augue enim tristique
tellus, quis consequat turpis dui at nulla.
Quisque eleifend pellentesque erat id sagittis.
Vestibulum accumsan mauris non nulla
consequat eget dignissim sem rutrum. Lorem
ipsum dolor sit amet, consectetur adipiscing
elit. Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Ut laoreet fringilla imperdiet.
Vivamus tincidunt hendrerit consectetur. In
tristique tempus pretium. Aliquam vehicula, leo
vitae dignissim euismod, augue enim tristique
tellus, quis consequat turpis dui at nulla.
Insert Agent / Auctioneer Name - Title
Insert
Broker.
Auctioneer,
Agent or
Team
Photo Here
Insert your team members bio, qualifications or
why they should list with you here: Quisque
eleifend pellentesque erat id sagittis. Vestibulum
accumsan mauris non nulla consequat eget
dignissim sem rutrum. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Ut
laoreet fringilla imperdiet. Vivamus tincidunt
hendrerit consectetur. In tristique tempus
pretium. Aliquam vehicula, leo vitae dignissim
euismod, augue enim tristique tellus, quis
consequat turpis dui at nulla.
Insert Agent / Auctioneer Name - Title
Insert
Broker.
Auctioneer,
Agent or
Team
Photo Here
Insert your team members bio, qualifications or
why they should list with you here: Quisque
eleifend pellentesque erat id sagittis. Vestibulum
accumsan mauris non nulla consequat eget
dignissim sem rutrum. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Ut
laoreet fringilla imperdiet. Vivamus tincidunt
hendrerit consectetur. In tristique tempus
pretium. Aliquam vehicula, leo vitae dignissim
euismod, augue enim tristique tellus, quis
consequat turpis dui at nulla.
Dan Duffy – Chief Executive Officer
Dan joined United Country 2006 to and serves as
the Company’s Chief Executive Officer. In his role
as CEO, Dan is principally responsible for the
establishment and execution of a long-term
strategy for United Country designed to deliver
competitive advantage to United Country
franchisee partners as they operate in their local
markets and serve their clients. Mr. Duffy
provides consultation with United Country
Brokers on property valuation and strategy
development.
Prior to joining United Country, Dan spent nearly
20 years focused on serving clients in a number of
senior executive positions. Most recently Dan
served as the Chief Executive Officer of ePartners,
Microsoft’s “2005 Global Partner of the Year” and
largest North American Microsoft Business
Solutions partner with over 20 offices serving
12,000 clients across the US and the U.K.
Additionally, Dan served as the Chief
Development and Financial Officer of an exchange
serving the auction and brokerage market for
industrial equipment. Prior to that, He was a
founding member of The Center for Strategic
Transactions, a division of Ernst & Young,
providing strategic and corporate finance advisory
services to Fortune 100 companies.
Dan is a graduate of Indiana University with an
Business
and
Accounting
Degree
and
Northwestern University with an MBA in Finance
and Marketing.
Mike Duffy – President
Mike is focused on bringing new, added value services,
sales and marketing programs to United Country
franchisees. Mike consults with United Country brokers
on property marketing strategy and marketing plan
development.
With a 20 year background in marketing and sales,
helping to build such national brands as Coca-Cola,
NASCAR, RJ Reynolds, Minute Maid, Community Coffee
and numerous other well known brands,
Most
recently, Mike served as VP of Marketing for
Community Coffee and Coca-Cola. In addition to
branding initiatives, Mike has expertise in sales,
building strategic partnerships and launching new
programs.
Mr. Duffy graduated LSU in Marketing and has an MBA
in Marketing and Finance from Indiana University.
David Dickey – Chief Operating & Technology Officer
David provides advanced innovative technology
solutions to United Country affiliates. His team has
developed the highest ranked real estate internet
marketing system with over 3 million visitors per
month. Additionally, he manages the only opt-in
national database of buyer leads and advantaged emarketing platform.
Most recently, Dickey was SVP for ePartners, Microsoft
2005 Partner of the Year, specialized in customizing
technology solutions to client’s business needs. Prior to
ePartners, Dickey was the Director of Professional
Services at Pervasive Software in both North America
and Europe.
Mr. Dickey graduated Texas Tech with a degree in
Management Information Systems.
Mike Jones – President Auction Services
Mr. Jones has been a professional auctioneer since
1978 after attending North Texas State University
where he studied business and journalism. Prior to
joining United Country, he served as President of Mike
Jones Auction Group, Inc., a national real estate and
auction company for over 30 years. He is considered an
expert in auction sale management and facilitation, bid
calling, marketing & advertising and business
development. Jones joined United Country in 2006,
today United Country is the largest integrated real
estate and auction company in America.
Jones served as the 55th President of the National
Auctioneers Association., is past-president of the TX
Auctioneers Association and is a 2005 TX Auctioneers
Association Hall of Fame Inductee.
Jones is past
chairman of the TX Department of Licensing &
Regulation-Auctioneers Education Advisory Board. He
was named the 1998 International Auctioneer
Champion in Oklahoma City and was the 1995 TX State
Champion Auctioneer.
Jones is the founder and Director of the Texas Auction
Academy training school where he has trained over
2000 auctioneers. He has conducted educational classes
and seminars in over 30 states and was the Keynote
speaker at the South African Institute of Auctioneers
National Convention in 2003. Jones was elected to the
National Auctioneers Foundation Board of Directors in
2010. He has conducted over 2,500 auctions globally for
Fortune 500 companies, International banks and
others.
Mr. Jones annually conducts over 75 charitable and
philanthropic auctions.
Shawn Terrel, CAI, AARE – EVP Auction Services
Shawn Terrel brings a very extensive live and internet
auction background to our management team. He has
more than 20 years of professional real estate auction and
bid calling experience across the United States. He has
managed well over 2,000 professional auctions with a
focus on land, commercial and development properties.
Mr. Terrel has served on the Board of Directors of the
National Auctioneers Association and is a Past Chairman
and President of the Oklahoma State Auctioneers
Association. In 2007 he was named Oklahoma State
Champion Auctioneer.
Mr. Terrel is a graduate of the Certified Auctioneers
Institute at Indiana University and holds the Accredited
Auctioneer Real Estate designation. He is a graduate of
the Missouri Auction School and the Texas Auction
Academy, where he is currently an instructor.
Amanda Siler– VP Enhanced Marketing Services® (EMS®)
Amanda brings extensive marketing experience to client
projects leading the EMS team. EMS is an internal
advertising agency within United Country, unique in the
industry. EMS can provide any marketing solutions from
custom websites, brochure and advertising design, to TV
and radio development.
Prior to joining EMS, She worked as a National Account
Executive for a large regional homebuilder and developer,
managing over 400 marketing projects per year.
Amanda has a degree from the University of Colorado in
Management and Marketing and an MBA from Baker
University.
Additionally, our Home Office Marketing and Technology Team consists of over 100
professionals dedicated to exposing local listings more broadly.
Name
Insert Broker.
Auctioneer, Agent or
Team Photo Here
Owner / Broker / Auctioneer / Real
Estate Agent
United Country Real Estate
Office Name
Address
City, State, Zip
Office
Cell
Email Address
Website Address
Insert Address or Property Name Here
{Insert property description and overview here}:
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Sed dictum convallis rhoncus. Praesent mollis
tincidunt blandit. Etiam ac posuere lectus. Duis
pellentesque, dolor a malesuada rhoncus, tortor
quam venenatis libero, mattis rutrum odio turpis ac
nisl. In consectetur varius odio id adipiscing.
Vestibulum sit amet malesuada mi. Sed pretium orci
nec nunc consequat eu vehicula dolor congue.
Aenean magna diam, rhoncus a ornare in, pulvinar
mollis ante.
Quisque eleifend pellentesque erat id sagittis.
Vestibulum accumsan mauris non nulla consequat
eget dignissim sem rutrum. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Lorem ipsum dolor
sit amet, consectetur adipiscing elit. Ut laoreet
fringilla imperdiet. Vivamus tincidunt hendrerit
consectetur. In tristique tempus pretium. Aliquam
vehicula, leo vitae dignissim euismod, augue enim
tristique tellus, quis consequat turpis dui at nulla.
{Insert photo(s) of property here}
Marketing
• National advertising of properties
• Websites, E-marketing
• Exclusive catalogs, Print
• In-house marketing agency
• Comprehensive campaigns
• Buyer database (550,000+)
• Auction services
Added Services
Technology
• #1 country home real estate websites
• 3,500+ top ranked websites
• Continual SEO (website rankings)
• 3rd party website advertising
• Automated marketing tools
Broader
• Mapping, mobile apps
Exposure
&
Differentiated
Experience
• Land Finance
• Home Mortgage
• Equipment Finance
• Home Protection Plan
• Property consultation, Easements
• 1031 Exchange, Strategic partnerships
• Mineral marketing, Mitigation banking
Network
• 500+ offices nationwide
• 4,000+ associates
• Buyers from 30+ countries
• Offices in Costa Rica, Panama,
Honduras and Mexico
• National and international strategic
partnerships
United Country’s Blended Model of Marketing
Marketing Plan Options
Marketing Program
5.5%
6%
7%
8%
9%
10%
Pricing Consultation
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Digital Photography
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Top Local Website
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MLS Website Syndication
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Yard Sign
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Office Team Selling
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Office Local Advertising Buyer Leads
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Standard Listing Website
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Local Buyer Database Email Blast
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Open House
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Home Flier
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Directmail Postcards (50)
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Featured Office Website Ad
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Regional Buyer Database Email Blast
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2nd Yard Sign
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3rd Party Top Websites
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Regional Buyer Database Email Blast
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National Specalty Websites
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Virtual Postcard
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Directmail Postacrds (100)
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National Buyer Database Email Blast
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Professional Photography
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Custom Home Brochure
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Custom Elements
$200 Enhanced
Custom Website
$500+
Virtual Tour
$150
Drone Photography / Video
$100
Ad Agency (EMS) Options
Menu of Items