Transcript social media marketing Strategies to win the game in

SOCIAL MEDIA
MARKETING
STRATEGIES TO
WIN THE GAME IN
2016
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TABLE OF CONTENT
1
Tailor your content
9
Find your content with hashtag
2
Use video content
10
Conduct Contests , Promotional activities
3
Plan for mobile devices
11
Question Readers for More Engagement
4
Treat each channel as an individual entity
12
Pay for Brand exposure
5
Concentrate on Increasing Daily Updates
13
Use Emojis in social media
6
Dig Data from Social Media Channels
14
Usage of memes
7
Introduce Content with Infographics
15
Podcasting
8
Interacting with followers
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1. TAILOR YOUR CONTENT
Each social network is focused on a particular demographic and social user
category, so broadcasting different type of content to different social media
platforms is important. Example: Users who use Pinterest and Instagram are
more often interested in high-quality pictures and graphics that tell your story.
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2. USING VIDEO CONTENT
Video content is the top social media marketing trend this year.
• Product Demo Video
• Tips and Tricks video
• Entertaining video
• Video Testimonial
• Webinar & Event
Promotional video
• Educational video
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The use of mobile devices, most
notably smartphones to access
services none more so than
social media networks have
continued to accelerate over the
past few years.
Facebook and Twitter users
spend more time using those
networks on mobile devices
than they do on traditional
computers or laptops.
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4. TREAT EACH CHANNEL AS AN INDIVIDUAL
ENTITY
Each social channel needs to be treated
as a separate entity.
There can be content that is spread
across all channels for example if your
business has recently acquired by a
global company, this is likely the news
you want to share across the board, but
you should adjust your strategy
depending on the audience for that
channel.
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5. CONCENTRATE ON INCREASING DAILY UPDATES
For better ranking you need to
concentrate on Daily updates.
Ensuring that your posts and
updates have a good chance to be
seen by your target audience is an
integral part of a content strategy.
DAILY SOCIAL FREQUENCY
8am-11am
2
11am-3pm
2
2
3
3
1
1
3pm-10pm
Buffer
2
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6. DIG DATA FROM SOCIAL MEDIA CHANNELS
Gauge the real-time market mood.
Identify relevant issues and content.
Determine user interests.
Provide internal operational metrics.
Execute competitive research.
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7. INTRODUCE CONTENT WITH INFOGRAPHICS
Infographics are defined as
graphic visual representations of
information, data or knowledge
intended to present complex
information quickly and clearly.
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8. INTERACTING WITH FOLLOWERS
Social media is meant to be
interactive and consumers expect a
certain amount of responsiveness
from businesses on social media.
Responding to posts, thanking
consumers for commenting and
addressing complaints helps
consumers feel more connected to
the brand.
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9. HELP USERS TO FIND YOUR CONTENT WITH
HASHTAGS
Hashtags allow people to filter through the millions of posts every day, and it’s
very tempting for businesses to try and wedge their way into conversations
where they don’t organically belong by using hashtags.
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10. CONDUCT CONTESTS AND PROMOTIONAL
ACTIVITIES
ENTER TO WIN
One of the most effective strategies
for social media in general is to get
your targeted audiences directly
involved in activities.
Conducting contests and other
promotional activities are perfect
ways for driving their interests and
soliciting their participation.
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11. QUESTION READERS FOR
MORE ENGAGEMENT
Questions are a good example of engaging
content.
There are three types of good questions to ask:
1. Pure fan engagement questions to help tap
into the interests and lifestyles of your fans.
2. Market and competitive analysis questions to
generate conversations and engage with possible
leads who are interested in buying that product.
3. Product/service feedback questions that can
serve as a fast focus group to find what people
like most and what areas you can expand into.
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12. PAY FOR BRAND EXPOSURE
Paying for advertising
allows you to reach a
specific demographic
rather than just relying
on organic social reach
alone.
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13. USE EMOJIS IN SOCIAL MEDIA
Emojis have emerged as a new
language in digital media.
Communicating using emojis creates
actionable data for brands, including
improving on-site customer service
experiences in real time.
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14. USAGE OF MEME IN SOCIAL MEDIA
PROMOTION
A meme is a popular Internet trend that
pairs an image with a clever phrase to
create a relatable or funny situation.
Memes are interesting from a marketing
perspective because they tend to go viral.
When used effectively, businesses can
create buzz around products or services and
get massive exposure in a short period of
time.
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15. PODCASTING
A podcast is a form of digital media
that consists of an episodic series
of audio, video, digital radio, PDF,
or e Pub files subscribed to and
downloaded automatically through
web syndication or streamed
online to a computer or mobile
device.
Podcasting blurs the line between
content marketing and social.
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CONCLUSION
So these were some of the strategies of social media marketing that
will help you win the game in 2016. Choosing the right king of
strategies based on business is vital for you business to make a
strong online presence and turn your customers into potential leads.
If these strategies are followed in the right way You can surely stay
ahead of your competitors.
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