Transcript Lesson 4.2 - Slides

Lesson 4.2 –
The Marketing Mix
Copyright
© 2010 by Sports Career Consulting, LLC
Marketing Applications
LESSON 4.2
The Marketing Mix:
The Marketing Mix:
Consists of variables
controlled by marketing
professionals in an
effort to satisfy the
target market
Copyright
© 2010 by Sports Career Consulting, LLC
Marketing Applications
LESSON 4.2
The Marketing Mix
Product
Involves the goods, services, or ideas
used to satisfy consumer needs
Price
Determined by what customers are
willing to pay and production costs
Place
Involves the process of making the
product available to the customer
Promotion
Involve how the goods or services
are communicated to the consumer
Copyright
© 2010 by Sports Career Consulting, LLC
Marketing Applications
LESSON 4.2
Discussion Topic
How might the marketing mix apply to
Wilson Sporting Good’s efforts to
maximize sales of tennis racquets?
Marketing Applications
LESSON 4.2
Blank Slide Available
for Teacher Edits
Copyright
© 2010 by Sports Career Consulting, LLC
UNIT 4 REVIEW (ANSWERS)
Marketing
Applications
1) Identify the components of the marketing
mix
Product, price, place and promotion
Copyright
© 2010 by Sports Career Consulting, LLC