Transcript marketing education - Jones County Schools

SMALL BUSINESS
ENTREPRENEURSHIP
A. Course Orientation
1.00 Explain the components of Business, Marketing,
and Information Technology Education.
1.01 Describe the basic content of the
Small Business Entrepreneurship course as
part of Business, Marketing, and
Information Technology Education.
DISTINGUISH BETWEEN
PROGRAMS & COURSES
Programs & Courses
 Career-Technical
Education:
A program of study designed for meeting
individual needs, interests, and abilities of
each student while providing opportunities
for gainful employment, advanced
education, and practical life application.
Programs & Courses
 Marketing
Education:
A program of instruction designed to prepare
students for entry level jobs, advancement in
marketing and management careers, and/or for
future studies in two-year technical/community
colleges or four-year colleges or universities.
Programs & Courses

Business & Information Technology Education:
A program of instruction which
encompasses business skills and
techniques, basic economics, and business
attitudes essential to participate in the
multinational marketplace as productive
workers and consumers.
Programs & Courses
 Small
Business Entrepreneurship:
A course designed for students who
plan to form, manage, and/or operate
a business enterprise.
Organization of the
Business & Information
Technology Education and
Marketing Education Programs
Program components
 Roles of program participants
 Competencies

PROGRAM COMPONENTS
Classroom instruction
Work-based learning strategies
Career-Technical Education Student Organization
(CTSO)
Roles of program participants
 Student
 Teacher
 Employer/Training
Sponsor
 Advisory Committee
 School Administration
COMPETENCIES
COMPETENCY:
The knowledge, skills,
and/or attitudes necessary
for performing certain
tasks.
COMPETENCIES
National competency areas for
Marketing Education:




Economics
Business, Management & Entrepreneurship
Communications & Interpersonal Skills
Professional Development
COMPETENCIES
National competency areas for
Business & Information Technology Education:
Accounting
Business Law
Career Development
Communication
Computation
Economics and Personal Finance
Entrepreneurship
Information Technology
International Business
Management
Marketing
Objectives of the
Small Business
Entrepreneurship
course
Objectives
1. Assist in developing and applying
communication, computational, problemsolving, critical thinking, and planning
competencies that will enable students to
pursue further education and advance more
rapidly in a chosen career.
2. Provide an overview of entrepreneurship.
3. Assist in planning post-secondary
educational objectives.
4. Assist in making realistic career choices.
5. Assist in the attainment of occupational
objectives.
6. Assist students in becoming and
continuing to be efficient workers.
7. Assist in developing initiative and
leadership.