Transcript The European Marketing Confederation (EMC)

European Marketing Qualification Framework
Presentation at the SETA workshop
11/2006
Pl Chasseurs Ardennais, 20
1030 BRUXELLES, Belgique
http:// www.emc.be
Presentation’s points
 Presentation of the EMC
 Accreditation pillar –EMQF
 Interest of the EMQF for the participants
Introduction to EMC
The European Marketing Confederation (EMC) is an umbrella
organisation for marketing and sales associations.
EMC
Association*
individuals
companies
... the hub for marketing and sales profession...
(*)
National or Regional
Our members
Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland,
Netherlands, Portugal, South Africa, Sweden, Russia, Turkey, Ukraine, United Kingdom
... covering over 80% of the major marketing-related
associations in Europe ...
EMC is a
confederation
Our principles
Vision
To be the voice of the marketing profession in Europe and
even further
Mission
The promotion and development of marketing as the
fundamental business process leading to economic growth
and prosperity and the improvement of the competitive
position of Europe’s trade, industry and commerce
Some info...
 17 associations covering 16 countries in Europe, including
South Africa, Russia, Ukraine and Turkey
 Representing +200000 marketing professionals at all
levels: from senior management to entrepreneurs and
business teachers and students
 In existance since 1967, based in Brussels since 1993
 Established as a not-for-profit organisation and registered
in Belgium
EMC Activities – 5 pillars
 Best Practices in Marketing
 Best Practices in Associations
 EU information for marketers
 EU representation
 Accreditation process - EMQF
… on-going projects: Euromarketers; Marketing
Compass; European Marketer …
Accreditation pillar - EMQF
 Aim: recognition of marketing and sales skills / facilitate
mobility
 Means: EU Leonardo project – CERCOM 2004
(CERCOM: Certification of Competences and Qualifications in the
Sales and Marketing Functions in Europe)
 Creation of a PQC to support the accreditation scheme
EMQF – situation 2006
Launch of EMQF: recognition of marketers’ skills
Active participants:
Mapping process:
Goals for the future…Broader, Deeper, Stronger…
EMQF – Benefits for participants I
 Participants as EMC members:
- volontary and exclusive network broadening
- quality process
- closer relationship with companies and authorities
(level grid based on the EQF levels at European level)
 Participants as individuals:
- clear description of their skills
- facilitates the recognition of competences
- strength of process based on EQF recommendations
EMQF – Benefits for participants II
 Participants as companies:
- clear translation of the qualifications
- facilitated contact with training bodies
- quality control via the UIN
 Participants as professional training bodies:
- scheme at international dimension
- strength of the EQF basis
- matches the needs of the labour market (EMQF)
- validation of non-formal and informal learning