Transcript post-program - Authority Marketing 2015

40 IRREFUTABLE STEPS TO BUILDING A SUBSTANTIAL SPEAKING BUSINESS
SALES & MARKETING (THE TOOLS)
1. CREATE A WOW PACKAGE
2. CONSTRUCT A MEETING PLANNER FRIENDLY WEBSITE
3. PRODUCE MARKETING MATERIALS TO PROMOTE YOURSELF
4. DESIGN A PREVIEW VIDEO THAT GETS YOU NOTICED
SALES & MARKETING (THE TARGETS)
5. BUILD RELATIONSHIPS WITH SPEAKERS BUREAUS
6. IDENTIFY THE DIRECT MARKETS
7. FOCUS ON RESIDUAL BUSINESS
8. CONSIDER SPECIAL EVENTS
SALES & MARKETING (THE TACTICS)
9. GENERATE INQUIRIES AND CREATE SYSTEMS TO SUPPORT THEM
10. SOLICIT SPEAKER AND CLIENT REFERRALS
11. DEVELOP A CONTENT DRIVEN SOCIAL MEDIA STRATEGY
12. UTILIZE LOCAL LEAD POOL INFORMATION FROM eSPEAKERS
SALES & MARKETING (THE MAILINGS)
13. BE RECOGNIZED BY PREVIOUS CLIENTS, HOLDS RELEASED AND LEADS
14. BRAND YOURSELF AND YOUR MESSAGE TO DIRECT MARKETS
15. DEFINE YOUR EXPERTISE WITH SUPPLEMENTAL MAILINGS
16. DEVELOP A DATA-DRIVEN TARGETED EMAIL LIST
CLIENT MANAGEMENT
17. UTILIZE eSPEAKERS “INDUSTRY SPECIFIC” SOFTWARE
18. DEVELOP A STRATAGEM TO STIMULATE HOLDS
19. EXECUTE A METICULOUS PLAN TO EXPLOIT CONFIRMED EVENTS
20. CENTRALIZE ALL CUSTOMER INTERACTIONS WITH INFUSIONSOFT
EVENT MANAGEMENT
21. DEVELOP A COMPREHENSIVE EVENT PRE-PROGRAM CHECKLIST
22. CONSTRUCT A RETAIL ZONE IN THE BACK-OF-THE-ROOM
23. EMPLOY AN ONSITE POST-PROGRAM TACTICAL PLAN
24. ADOPT AN AGGRESSIVE OFFSITE POST-PROGRAM PROCESS
PRODUCT DEVELOPMENT
25. CREATE STATE-OF-THE-ART AUDIO PRODUCT
26. WRITE A BOOK AND CONTRACT WITH A “SPEAKER FRIENDLY” PUBLISHER
27. PUBLICIZE YOUR BRAND WITH YOUR SIGNATURE PRESENTATION ON DVD
28. CREATING, MAKING AND DESIGNING GIFTS TO IMPROVE YOUR BRAND
PRODUCT PLACEMENT
29. CONSTRUCT AN INDEPENDENT WEBSITE TO RETAIL YOUR PRODUCTS
30. IMPLEMENT A PRE-PROGRAM STRATEGY FOR PRE-SELLING CLIENTS
31. DURING YOUR PROGRAM SUBLIMINALLY PROMOTE YOUR PRODUCTS
32. CREATE A POST-PROGRAM PROCESS TO GENERATE ADDITIONAL SALES
THE ART OF SPEAKING
33. PREPARATION RELAXES
34. PROFESSIONALISM PERSUADES
35. AUTHENTICITY CONNECTS
36. UNPRECEDENTED AWAKENS
FINANCIAL
37. MANAGE YOUR SPEAKING BUSINESS AS A CORPORATE STRUCTURE
38. USE QUICK BOOKS PRO ACCOUNTING SOFTWARE
39. HUMAN RESOURCES FAST-TRACK YOUR BUSINESS GROWTH
40. DISCOVER AND FOLLOW A SET OF BEST PRACTICES
Q&A