Transcript assignment (continued)

MT330
International Marketing
Unit 9
All the World is a Stage
MT330 – International Marketing
Unit 9
Integrated International Communications and
Product Launch
Read the following chapters in your text.
* Chapter 16: Integrated Marketing Communications
and International Advertising
* Chapter 17: Personal Selling and Sales Management
MT330 – International Marketing
Unit 9 – Key Concepts
• Pricing is either used to accomplish marketing
objectives, (an active instrument) or pricing
follows the market (the static approach)
• Countertrade has increased in use due to
growing third world markets and lack of
investment capital.
MT330 – International Marketing
Unit 9
DISCUSSION QUESTION – Watch Video
A “tripod” approach
Select a famous music group, singer, actor or actress that you
feel can be marketed on a global basis and give the reason you
feel they can be marketed on a global basis.
Provide your “tripod” approach to your marketing. What three
elements will be involved in your ads? The video discussed
Airwalk’s if you need a refresher on this.
MT330 – International Marketing
Unit 9
UNIT OUTCOMES
• Outline the creative challenges in developing promotional
messages in the international environment.
• Explain when global advertising is most effective and when
adapting advertising is necessary.
• Understand the importance of developing a strategy that uses
all four promotional types.
• Describe the challenges of selecting, training, and motivating
international sales staff.
• Discuss the characteristics that international sales personnel
must have.
MT330 – International Marketing
Unit 9
ASSIGNMENT
• In your final project you will look at a case study involving Super
Sonic Smoothie. Your paper will be a four to six page paper
using APA format (not including the Title and Reference
pages).
• Download the document below for detailed instructions about
the final project.
MT330 – International Marketing
Unit 9
ASSIGNMENT (CONTINUED)
• For this case study, you will:
1. First, read the case and do some research that will help you answer the
questions below. In addition to some information in the text’s chapters on
culture, there are quite a few places on the internet and in the Kaplan Online
Library that will help you, but to get you started on French culture and
trends, you might want to look at the following web pages:
1. http://www.time.com/time/health/-article/0,8599,1610584,00.html
2. http://www.buyusa.gov/france/en/177.html
3. http://www.buyusa.gov/france/en/158.html
4. http://www.buyusa.gov/france/en/-doingbusinessinfrance.html
5. http://www.ediplomat.com/np/-cultural_etiquette/ce_fr.htm
MT330 – International Marketing
Unit 9
ASSIGNMENT (CONTINUED)
2. Second, refresh yourself on what you learned about the
advantages and disadvantages of the different international
relationships that companies undertake from Unit 6 and think
about what form of partnership you would like to undertake with a
potential French partner.
Checklist A:
• Identify the advantages and disadvantages of franchising internationally
• Identify the advantages and disadvantages of joint ventures
internationally
• Discuss those aspects of French culture that have the potential to impact
international partnerships as they relate to franchising and joint ventures
MT330 – International Marketing
Unit 9
ASSIGNMENT (CONTINUED)
3. Analyze the French market in terms of the following components of the
marketing environment
Checklist B:
• Discuss the key aspects of the French cultural environment, analyzing
how they may have a positive or negative impact on Super Sonic
Smoothie’s product launch
• Discuss the key aspects of the French economic environment, analyzing
how they may have a positive or negative impact on Super Sonic
Smoothie’s product launch
• Discuss the key aspects of the French political environment, analyzing
how they may have a positive or negative impact on Super Sonic
Smoothie’s product launch
• Analyze if these factors are favorable to provide a suitable marketing
environment for Super Sonic Smoothie’s product launch in France
MT330 – International Marketing
Unit 9
ASSIGNMENT (CONTINUED)
Based on your analysis of the situation, recommend whether a
franchise or joint venture arrangement would be more
appropriate between Super Sonic Smoothie and Innocent
Drinks.
MT330 – International Marketing
Unit 9
REFLECTION JOURNAL ASSIGNMENT
We have covered a great deal of material in the final 5
units of International Marketing. As a student there is
always a need to reflect on what you have learned and
what it really means to your growth in your degree
program. In your graded journal assignment for this
unit that is worth 50 points be sure to reflect on Units 5
through 9.
MT330 – International Marketing
Unit 9
In this Reflection Journal Assignment you will need to use the
journal tools in the classroom to express the following items in a
free form manner (No APA Required).
• Provide in your own words what you have gained from the last
5 weeks.
• Provide in your own words what was the most compelling
learning you experienced in these last 5 weeks.
• Provide in your own words what was the most difficult learning
you experienced in these last 5 weeks.
• Provide in your own words what you have gained from the
experiences in class as it relates to International Marketing.
Thank You!
Comments and Questions?