Transcript Client: Royal Chai (Vertical: Retail)

Redefining Talent…
Services Presentation
•
ABOUT TALNET
We are a full service creative media
and marketing agency that specializes
in servicing companies targeting the
Ethnic minority audience by offering:
 Creative positioning and branding
strategies through the effective use
of the right marketing mix for our
clients’ products & services or event
launches & campaigns
 360-degree (TV, Print, Radio, Online
&
Mobile)
campaign
strategy,
management and implementation
(viz. media strategy, production,
planning, buying and reporting &
analysis)
•
Founded in 2004, currently we service
clients
in
the
retail,
property,
entertainment and professional services
Radio
TV
Mobile
Outdoor
Print
Online
VISION
To be the leading full service creative media and marketing agency that services companies
and brands that target the ethnic minority communities across the globe
MISSION STATEMENT
To be the leading full service creative media and marketing agency that targets the
Ethnic minority audience through strategic PR and media campaigns (TV / Print / Radio /
Online / Mobile) for customers seeking to market their brands, products, companies and
events to these communities. In pursuing this mission, we will deliver value by executing
campaigns in a professional manner using a structured and a result-oriented approach
yielding optimum return on investment
Ethnic Population Forecast
7
6
6.1
Sources: National Statistics 2001 censu
5
4.6
Population (in millions)
4
3
2.2
3
2
1
0
1981 Census
Population (in millions)
1991 Census
2001 Census
2011 Census
(Forecast)
• By 2030, Ethnic population is set to increase by two-thirds
• Predictions are that by the 2011 census, they will represent 12% of
South Asians in the UK
(Sources: 2001 UK Census / The Grocer / Pfize
Ethnic
Populat
ion
Total population
Count
%
%
Asian / British
Asian
Indian
1053411
1.8
22.7
Pakistani
747285
1.3
16.1
Bangladeshi
283063
0.5
6.1
Other Asian
247664
0.4
5.3
Spending:
•
Women are the primary spenders in UK households.
•
Today’s ethnic population is estimated to contribute in excess of £40 billion to the
British economy
•
35% of all UK Asians live in London itself (735,000)
•
85% of independent retailers/shops in UK are owned by Asians with turnover in excess
Facts about South Asians in
the UK
•
•
•
•
•
•
•
•
Today’s ethnic population is estimated to
contribute in excess of £40 billion to the
British economy with a combined spending
power of over £13 billion
Over 96% of all Asians in the UK live in
England
Over 43% live in London and the South East
Over 66% of Asian adults have a disposable
income of £30k+
85% of independent retailers/shops in UK are
owned by Asians with turnover in excess of
£12.5 billion
50% of pharmacists & chemists in the UK are
Asian owned
The majority of the UK’s 120,000 restaurant &
food outlets are owned by ethnic communities
generating £14 billion
87% of Asians are owner/occupiers of homes
and have more than 2 cars per household
Estimated average gross annual income of
economically-active working-age population by country
of birth, 2005/06 (UK Residents)
IPPR: Britains Immigrants – an economic profile
SERVICES
• Media Strategy and Marketing
– Product / Service Branding
– Media / Marketing Consultancy
– Media Marketing, Planning and
Buying
– Media Research & Statistics
– Advertising & Creative
Conceptualization
– Media Production consistent with
branding
– Online strategy and marketing, SEO,
SEM
– Online Branding (Web design &
development)
• PR
– Event planning, management and
PROCESS
1 We analyse all the creative and
marketing requirements for the
customer thoroughly
5
Review
Execute
Analyse
2
1
Customer
Marketing
Requirements
3
Research
4
2
Plan
3
We
research
landscape for
document our
presented
the
competitive
the client and
findings to be
We plan the marketing campaign
based on the analysis and research
conducted and create a media /
4
marketing plan
We create a media strategy and
execute the campaign to the given
5
budgets and estimated timelines
Service: Product / Service
Branding
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Client: Fudco (Vertical: Retail)
Services Offered: Positioning of Company and Product
– Based on client brief and feedback, Talnet conceptualised,
positioned and created a presentation for one of Fudco’s
Health and Beauty Ayurvedic Product Range named Ayuuri
to be presented to multiples like Tesco, Sainsburys and Asda
•
Client: Actor Prepares UK (Vertical: Entertainment)
Services Offered: Online Branding
– Talnet has been commissioned as the exclusive online media
agency to assist in the online branding for Bollywood star
Anupam Kher’s Actor Prepares UK Acting Academy’s three
month courses
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Client: Royal Chai (Vertical: Retail)
Services Offered: Product Positioning
– Talnet created a positioning strategy with a catch phrase
“MUMMY” to set the client’s brand apart in the minds of the
consumer from the existing market leader in the Instant
Service: Media / Marketing
Consultancy
•
Client: Fudco (Vertical: Retail)
Services Offered:
• Talnet is signed as the exclusive marketing and media
agency for Fudco and its brands. We are currently
involved in the 360-degree branding, media and
marketing consultancy for Fudco’s Spiced Tea product
range named Chai Xpress that was launched in March
2009
• We are also involved in the 360-degree branding,
media and marketing consultancy for Ayuuri, the
Ayurvedic Health and Beauty product range that is due
to be launched July / August 2009
•
Client: BTM International (Vertical: Retail)
Services Offered:
• Talnet is signed as the exclusive Ethnic minority
marketing and media agency for BTM International who
is the sole UK distributor of the global brand Power
Horse, an energy drink from Austria
Service: Media Marketing,
Planning & Buying
• Client:
Sternon
Property)
UK
(Vertical:
Services Offered:
• Media Strategy & Marketing
• Media Planning & Buying in the ZEE
Bouquet
• Client: RD Enterprises (Vertical: Property)
Services Offered:
• Media Strategy & Marketing
• Media Planning & Buying in the ZEE &
SONY Bouquet
• Client: Power Horse (Vertical: Retail)
Services Offered:
Service: Media Research &
Statistics
• Client: Westmill Foods (Vertical:
Retail)
Services Offered:
• Research conducted for a pilot on behalf of
Indian brand Pataks and Chinese brand
Green Dragon for a promotion in the Daily
Telegraph
• Surveyed 50 Indian and 50 Chinese
restaurants around the UK to build a
conclusive report
• Client:
Lenimex
Group
Professional Services)
Services Offered:
(Vertical:
• Research conducted for a pilot on behalf of
Lenimex Business Consulting Group for
Service: Advertising & Creative
Conceptualization
•
Client: Westmill Foods (Vertical: Retail)
Services Offered:
• Creative conceptualisation for the
Pakistani Basmati Rice brand, Habib
client’s
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Client: Fudco (Vertical: Retail)
Services Offered:
• Creative conceptualisation for the client’s
Ayurvedic Health and Beauty brand, Ayuuri
•
Client: Royal Chai (Vertical: Retail)
Services Offered:
• A creative in line with the Positioning strategy
was conceptualised to help the client create a
unique position in the instant spiced tea market
Service: Media
Production
consistent with
branding
•
Client: Westmill Foods (Vertical: Retail)
Services Offered:
• TV Commercial Media Production for the client’s
Pakistani Basmati Rice brand, Habib, currently
in progress
•
Client: People Interactive Ltd. (Vertical: Services)
Services Offered:
• TV Commercial Media Production for the client’s
online matrimonial brand, Shaadi.com was
produced for a media blitz throughout all South
Asian bouquet of channels in 2008
•
Client: Royal Chai (Vertical: Retail)
Services Offered:
• TV Commercial produced for a media blitz
throughout all South Asian bouquet of channels
Service: Online Strategy and
Marketing, SEO, SEM
•
Client: HMV SaReGaMa (Vertical: Entertainment)
Services Offered: Online and Affiliate Marketing
• Online media partners for the “Rafi Resurrected”
Sonu Niigaam Live in Concert organised by the client
in Birmingham, Manchester & London which led to
70% of tickets being sold online
• Online Positioning and Strategy
•
Client: Laser Lipo Sculpture (Vertical: Medical)
Services Offered: Online Marketing
• Conducted Search engine marketing campaign for
the client’s website with strategic keywords in search
and content placement network of Google and
Facebook
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Client: Insight Medical Ultrasound (Vertical: Medical)
Services Offered: Web Optimisation and Online Marketing
• Ongoing Search Engine Optimisation
• Online Affiliations and Banners
Service: Online Branding
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Client: Fudco (Vertical: Retail)
Services Offered:
• Online branding, design and development of
the Hesh website, an Ayurvedic Health
capsules and powders product
range
www.healthbynature.co.uk
•
Client: HMV SaReGaMa (Vertical: Entertainment)
Services Offered:
• Online branding, design and development of
the
SaReGaMa
Events
website,
www.saregamaevents.com
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Client: Royal Chai (Vertical: Retail)
Services Offered:
• Management of online branding, design and
development of the Royal Chai website,
Service: Event Planning
Management and Execution
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Client: Mayfair Media Club (Vertical: Entertainment)
Services Offered:
• Event Planning, Management and execution for
the client’s event Celebrating Farah Khan
• Conducted a master class around the noted
Bollywood celebrity director, Farah Khan
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Client: B&B Promotions (Vertical: Entertainment)
Services Offered:
• Event Planning, Management and execution for
the client’s event Jagjit Singh Live in Concert
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Client: Kensington International (Vertical: Property)
Services Offered:
• Event Planning, Management and execution for
the client’s event Homes of India 2007 & 2008
Service: Sponsorships
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Client:
Mayfair
Media
Club
(Vertical:
Entertainment)
Services Offered:
• Created Sponsorship packs and sourced
sponsorships for the client’s event
Celebrating Farah Khan
•
Client:
B&B
Promotions
(Vertical:
Entertainment)
Services Offered:
• Created Sponsorship packs and sourced
sponsorships for the client’s event Jagjit
Singh Live in Concert
•
Client: Angel Foundation
(Vertical: Entertainment / Charity)
Services being offered:
Service: Press & Online Articles
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Client: Mayfair Media Club (Vertical: Entertainment)
Services Offered:
• Organised a Press Conference with Farah Khan and all media
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Client: Reliance BIG Music (Vertical: Entertainment)
Services Offered:
• Conducted a Press Conference for Jagjit Singh’s latest Gujarati
album launch
Our Clients
CONTACT
TALNET PRODUCTIONS
Suite #105, Dephna House, 24/25 Arcadia
Avenue,
Finchley Central, London N3 2JU
http://www.talnetproductions.co.uk
+44 208 349 7187 (w)
+44 208 181 6153 (f)
+44 794 423 3259 (m)
+44 780 363 3926 (m)
[email protected]
[email protected]
[email protected]