Transcript DECA/MKT PPT

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DECA/COOP Overview Goal:
To understand the basic content
of the Marketing course as part
of the Marketing Education
program.
Marketing Education
Courses Taught in the Marketing Ed. Program:
•Marketing
•Sports and Entertainment Marketing I/II
•Strategic Marketing
•Travel and Tourism Marketing
•Fashion Merchandising
What is involved?
“3 parts of the Marketing
Program”
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Classroom instruction
Marketing Work Experience (COOP)
DECA
Work Based Learning
Strategies
(COOP)
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A program designed to give students an option to receive an additional
graduation credit for satisfactorily working a part time job.
70% of students grade is derived from Employer Evaluation, 30% from
wage/hour forms filled out weekly
Basic Rules:
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1. You must keep a job all semester long. No job = Failing grade for
quarter!
2. If you change jobs, you must find another job
3. You receive a 2nd elective credit for COOP in addition to your Marketing
class grade.
4. 135-150 hours/ semester, approx. 8 hours per week.
5. Fired = Failing grade for that quarter and the two week rule still applies.
6. You may be dropped from COOP at the discretion of the Advisor.
COOP Jobs
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Advertising/Display
Cashier
Sales Associate
Counterperson (Service, etc)
Stock Clerk
Telemarketer
Customer Service Representative
Waiter/Waitress/Host/Management
Cannot do childcare, lawncare, etc.
Questions??
Marketing
1.01 Understand and describe the
value of DECA.
What is DECA?
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DECA’s full name is:
DECA: An Association of Marketing Students
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DECA is a co-curricular club for Marketing
Students. DECA is a part of your Marketing
Class, but membership is optional.
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DECA is a CTSO or Career and Technical
Student Organization.
2012 https://www.youtube.com/watch?v=sJPmciuhwVs
2013 https://www.youtube.com/watch?v=KYIx-3XOjuY
2014 https://www.youtube.com/watch?v=bRY0PjMh0RY
2015 http://www.deca.org/
What is DECA? (cont.)
DECA is a worldwide club with over
3,500 chapters in the US, DC,
Canada, China, Guam, Puerto Rico,
Korea, Mexico, The US Virgin
Islands, Germany and Hong Kong.
 DECA has over 200,000 members
worldwide and over 7,000 members
here in North Carolina
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What is DECA? (cont.)
A student organization that:
 Maintains
a series of competitive
events. District, State,
International
 Offers awards and recognition
through competition
 Offers college scholarships.
Why should I join DECA?
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Sense of belonging
Group participation
Motivational involvement
Competitive involvement
Personal growth and development
Better, more self-confident Leader
Who can join DECA?
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Any motivated, hard working
student taking a marketing
education course such as marketing,
sports and entertainment marketing,
travel and tourism or fashion
merchandising.
Basic Facts
Colors: Blue and gold
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Blue represents sincerity
Gold represents success
Emblem: Diamond
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Four points on the DECA diamond:
academically prepared for college and careers in marketing,
finance, hospitality or management
community oriented by gaining an appreciation for the benefits
of service and their potential impact on the community and world
professionally responsible with ethics, integrity and high
standards
experienced leaders by practicing key leadership skills such as
goal setting, consensus building and project management.
Basic Facts continued . . .
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Headquarters:
International: Reston, VA
 North Carolina: Raleigh
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DECA Publication:
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DECA Direct
DECA prepares emerging leaders and
entrepreneurs for careers in marketing,
finance, hospitality and management in high
schools and colleges around the globe.
(Never changes!)
International DECA Theme:
“Be Epic !!!”
NC State DECA Theme:
“NC DECA.... An EPIC Story
History in the making! ”
National DECA Regions…
Western
Central
North
Atlantic
Southern
North Carolina DECA
Regions…
Triad
Coastal
Blue Ridge
Metrolina
Dixie
Pines
Levels of DECA
Level
 Local (HS)
 District
 State
 Region
 International
West
West Forsyth HS
District 5 of 8
North Carolina
Southern Region
United States
Divisions of DECA…
High School
 Collegiate
 Alumni – Previous members
 Professional – Professional nonmembers who want to support DECA
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DECA Conferences
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Marketing Competitive Events Conference
(MCEC) = District five competition.
Burlington, NC
December 2015
North Carolina Career Development
Conference (NC CDC) = State competition
in Greensboro.
March 10-12, 2016
International Career Development
Conference (ICDC). Nashville, Tennessee
April 22-27, 2016
What do you do at a DECA
competition?
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Competition Category Examples:
Apparel and Accessories
Food Marketing
Restaurant and Quick Serve Restaurant Mgmt
Retail Merchandising
Automotive Services Marketing
Sports and Entertainment Marketing
Advertising Campaign
Fashion Merchandising Promotion Plan
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MCEC “District” Competition:
100 question test, 1 role play
State CDC:
100 question test, 2 role plays
International CDC:
100 question test, 2 role plays
“CDC= Career Development Conference”
Next DECA Meeting:
Thursday, Jan. 29th @ 3:50 in
room 107.
Dues: $20.00 (by 1/29)
Join DECA TODAY!
www.deca.org & www.ncdeca.org