Transcript PLS Studios has developed Marketing plans and

TARGETED. MARKETING. SOLUTIONS.
A Strategic Leader
Anticipates, Thinks Critically, Interprets, Decides, Aligns, and Learns.
Targeted Marketing Solutions
are the result of these six core skills put into action.
With a diverse marketing management background that includes strategic
planning, community outreach, corporate communications, P&L responsibility,
development and fundraising, project management, staff development and
contract negotiation, along with expertise in strategic marketing
and event management,
PLS. Studios consistently delivers
Targeted Marketing Solutions.
Strategic & Creative Marketing
gets your target audience to take notice of your brand
and drives revenue for your business.
With clients and work that spans multiple industries and product categories,
we are experienced in integrating current new media tactics
with traditional marketing practices
to ensure your brand will stand out among your competition.
Whether informing the trade about the best place to secure private loans
in today's marketplace, educating people worldwide about safe sleep
practices to prevent SIDS, raising money for cancer research
through partnership marketing, establishing a small niche private portfolio
lender as the top lending resource for bridge loans in California, or helping
businesses establish themselves as the go-to expert in their field,
building and implementing results-oriented marketing is our specialty.
Family-owned flooring distribution company had expanded into commercial
flooring, and needed a branding face-lift as well as business planning and marketing
direction to steer the company’s growth, while capitalizing on the company’s rich history
and adhering to the family's personal commitment to customer service. Target audience:
architects, manufacturers, retail, education, hospitality and health care segments.
Company name in no way reflected the company's value proposition and business, so logo
and tagline needed to address multiple messaging objectives.
PLS Solutions:
Brand Identity (logo development, color and usage standards and guidelines), copywriting,
web re-skin to integrate new branding, collateral materials, business plan, marketing plan .
Design Materials
BRAND IDENTITY
Design Materials
Website Design & Re-skin
www.dmfloors.com
Design Materials
COPYWRITING:
Branding Tagline
Press releases
Sales presentations
Web copy
Marketing Plan
Business Plan
Animated Holiday Greeting
Make sure to click above
to see this fun animated greeting
CJ Foundation for SIDS
Non-profit was previously unable to secure partners (and necessary related
funding) due to the negativity associated with SIDS.
PLS Solutions:
By conceptualizing and executing positive messaging with the SLEEP IN
SAFETY, GROW IN STYLE Cause-Related marketing campaign, highlighting
the ways to create a safe sleep environment to reduce the risk of SIDS, we
were able to secure multiple targeted product partners who would benefit
from our Safe Sleep messaging. Both corporate and retail brand partners
provided ongoing funding as well as national and international awareness
and exposure for our mission.
Sleep In Safety, Grow In Style partners are provided with a specially
designed SSGS logo for use on their packaging and marketing
materials, with approved language on why their product category is
known to help reduce the risk of SIDS.
In addition to partner /sponsor outreach, Sleep in Safety Grow in Style
efforts included:
Aggressive mommy blog outreach, partner giveaways, cross promotion
Tie-ins to hospitals, maternity wards and day care centers
to promote SSGS official safe sleep tips
Outreach to retail outlets for special in store promotions
and events promoting Safe Sleep and SSGS partners
Media outreach
Helmet Band-Its
Play Safe. Look Great.
The Ultimate Fashion Accessory for Helmets.
www.helmetbandits.com
Helmet Band-Its is a unique new product for the fashionforward ski and snow enthusiast and was launched at
the 2012 Sundance Film Festival and to the retail trade
at the 2012 SIA International Snow Show in Denver.
Retail/trade launch marketing efforts included
trade show exhibition, pre show email, social media
& direct mail marketing, on site promotions and
giveaways, trade ads, publicity and editorial,
in-booth live demonstrations, and safety tie-ins.
Helmet Band-Its
at the 2012 Sundance
AP/Fender Music Gifting Suite
& ChefDance
Lone Oak Fund is a private portfolio lender larger than many banks and
specializes in bridge loans only, on commercial and residential real estate
throughout California only. Their narrow niche provided a unique marketing
challenge in effectively reaching a small but targeted audience.
PLS developed a marketing and PR campaign via partnership marketing and strategic
alliances to target key industry professionals and groups and successfully helped establish
Lone Oak Fund as the pre-eminent private lender for California Bridge Loans.
Logo consultation
Website development
Trade advertising and marketing/communications
Trade Show management
Sponsorships Marketing
www.loneoakfund.com
Lone Oak Fund
Trade Advertising/Print and Copywriting
Lone Oak Fund/PR & editorial
Lone Oak Fund
Publicity/PR
Cover Feature Story
Photography/Original Shoot
Ghost Writer Copy
Volunteers Of America’s NY based “Operation Backpack” program, providing
school supplies to children in need was very successful locally, but was unable to expand
beyond the NY borders. Through an innovative partnership with Innisbrook School Supplies
program and a tie in with Supercuts , the program expanded to eight major cities, increased
funding and provided thousands more supply packs to children in need
Owner of General Contracting company brings his European style and quality to
Southern California construction for remodels and renovations.
As an avid fan of his home town Chelsea soccer club, the Chelsea lion mascot was the
logo for Chelsea Construction Corp. While sentimental in meaning, the branding did
not communicate the value proposition to the company’s target audience….luxury
homeowners seeking high-end remodels and/or commercial design and construction.
The new logo clearly defines the company brand and all marketing materials, copy,
collateral position Chelsea as the expert go-to for Luxury Home Remodels , Historic
Renovations and more. We even managed to keep the lion as a salute to hometown
Chelsea (See icon on back on business card, widget throughout the website, a
cornerstone icon for their monthly email communications, etc.)
PLS solutions:
Logo and Brand identity, website development includes fully integrated database-driven CMS
admin tool, sponsorship marketing, PR and editorial coverage, direct mail, email marketing,
trade advertising
Chelsea Construction Corp
Website and Custom CMS
www.chelseaconstructioncorp.com
Chelsea Construction
Direct Mail/Postcards
Editorial & PR
Non-Profit Annual Gala Benefit Dinner
Event Management
Theme Development and Integration
Design Development and Production
Sponsorships
Coordinated Guest Speakers
Staging and Entertainment
Media Relations and Publicity
Event Logistics
VIP Reception
Budgeting and Analysis
Non-Profit Annual Golf Tournament
Event Management
Theme Development and Integration
Design Development and Production
Sponsorships/Donation
Prizing and Awards
Tee Sponsors & Signage
Auction/Live Auction/Raffle
Staging and Entertainment
Media Relations and Publicity
Event logistics
Budgeting and Analysis
PAM’s Run for Pancreatic Cancer
The Lustgarten Foundation’s Westlake Village Walk/Run for Research
Event Management
Launched event in 2009
Secured Partnership w/ nation’s largest private funder of Pancreatic Cancer Research,
Event has since tripled in size and has raised over $500,000 since its inception
Responsible for securing sponsors, vendors, event and race management including
staging and production, Expo, three live bands, kids corner, food , etc.
Business Plans & Marketing Plans:
PLS Studios has developed Marketing
plans and Business plans for a variety of clients and projects
Sample Operating Plan
Sample Marketing Plan
Additional Samples and/or References
Available upon Request
Lori Shackel
818.957.6977
818.522.1617 (Cell)
[email protected]