Transcript VIP Discount Program

Top 5 Exhibitor Marketing Strategies
Hosted by:
ATIA Executive Director, David Dikter
ATIA Director of Programs, Caroline Van Howe
Presented by:
ATIA Conference Marketing Manager, Andrea May
ATIA Conference Manager, Sara Haukap
Agenda
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Welcome
VIP Discount Program: Learn How to Earn
Savings on Future Booth Purchases
Attendee Exhibitor Appointment Request
Built-in Marketing Opportunities
Add-on Marketing Opportunities
Onsite Media Coverage Opportunities
Win FUTURE Booth Savings
Exhibitor customer registrants win you:

Free single booth space* when 25 paid
conference attendees register using your
exhibitor code ($1,800 value)

50% discount* on single booth space
when 15 paid conference attendees
register using your exhibitor code ($900
savings)
* Prizes awarded for ATIA 2011 Chicago and ATIA 2012 Orlando booth
space.
VIP Discount Program:
Major Takeaways

15/25 registrations earned = booth savings
for ATIA 2011 Chicago/2012 Orlando

Unique exhibitor registration code for ATIA
2010 Chicago and ATIA 2011 Orlando
conferences

Watch for series of e-mails templates
customized with your unique registration
code
 Event Marketing Toolkit reference web
http://www.goeshow.com/atia/chicago/2010/toolkit.cfm
page
NEW! Attendee Networking
Attendee Appointment Requests
 Notification of Appointment Requests
 Maintenance of Appointment
Schedule
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Built-In Marketing
Opportunities
Invite top prospects to be your guest
with free Exhibit Hall admission
 E-mail pre-registration attendee list
one month before conference
 Promote your educational sessions
through the online session schedule
 E-mail full-attendee registration list
1x post-conference

Exhibitor Profile Promotion
Add-On Marketing
Opportunities
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New! ATIA Media Kit Sponsorship
Opportunity host events for customers off the Exhibit Hall floor
Registration Bag Sponsor (co-sponsorship)
Hotel Check- In Welcome Packet
Internet Pavilion
Directional Footprints: Exhibit Hall/Registration Area
Water Bottles
Passport to Prizes Program
New Product Release Sponsorship
Street Sign: 3’x8’ advertising sign in high traffic area
Conference Program/Session Grid
Final Program Advertisements
Registration Bag Insert
Contact [email protected] or via phone (877) 687-2842
Media Relations
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ATIA Press Kit – New opportunity!
Product Release Sponsorships
Submit Illinois & Florida Customer
Success Stories
ATIA media consultant will pitch exhibitor
customer success stories
Complimentary conference press passes
ABC 7 Chicago news ran ATIA 2009
Chicago Exhibit Hall footage
Questions
Thank You
Questions or suggestions pertaining to this
presentation should be directed to:
ANDREA MAY
630.629.0210
[email protected]