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RLA Event Marketing: RLA Business Builder Program as an Event Marketing Tool Reasons to Exhibit at RLA Events Meet Strategic Prospects Strengthen Relationships Showcase Services Increase Market Exposure V08152011 Copyright © 2011 Reverse Logistics Association Exploding Exhibitor Myths • Why Should I Invite Customers When My Competitors Attend • ROI is Determined by the Size of the Event • The More Exhibitors the Better the Event • Floor Traffic Determines the Number of Leads • Marketing Outside My Geographic Area Is a Waste • Bringing a Large Sales Team Will Increase Business • A Bigger Booth Is Crucial V08152011 Copyright © 2011 Reverse Logistics Association The Challenge Who do I want to meet at the event? How do I get the right clients to attend? V08152011 Copyright © 2011 Reverse Logistics Association Uncovering ROI Opportunities Don’t focus on unknown companies that walk by your booth. Work your strategic plan and invite your key prospects in advance. V08152011 Copyright © 2011 Reverse Logistics Association The Marketing Campaign For RLA Members Only Discounted Registration Vouchers for Clients RL Magazine Sent to Your Clients on Your behalf President’s Club Quota for Your Sales Team Reverse Cost Model for Exhibiting Advance Registration Confirmation V08152011 Copyright © 2011 Reverse Logistics Association Discount Vouchers EXTERNAL Booth Space Platinum Pass Free Admission ($2,499 Discount) VIP Discount Voucher ($1,500 Discount) Your Customer Pays $999 Per 100 sq ft 2 30 External passes are for you to offer as a complimentary discount to OEMs, Retailers, and Brand Marketers (your prospective clients) INTERNAL For Exhibiting Company Employees (Register at least 30 Days Prior to Event) Per 100 sq ft of booth space Free Admission Internal Pass ($2,499 Discount) 4+ +Earn one additional free internal pass for each VIP that registers using your $1,500 VIP Discount Voucher code V08152011 Copyright © 2011 Reverse Logistics Association RL Magazine From: Exhibiting Company [from:[email protected]] To: [email protected] Subject: RL Magazine - Edition 30 The OFFICIAL MAGAZINE of the V08152011 Copyright © 2011 Reverse Logistics Association VIP Registration Notification • To: [email protected] Subject: RLA Conference Vip Confirmation USD$999 - ($2499 value) • Name: Scott Smith • Title: Director, Reverse Process & Design • Company: Customer Name • Email: [email protected] • Phone: Address: City: State: Zip: Country: • Voucher Issued By: Exhibitor V08152011 Copyright © 2011 Reverse Logistics Association The Reward President’s Club (Exotic Location for Each Event) Sales SPIFF • Trip for TWO - 4 days / 3 nights • Awarded by Exhibitor to every salesperson who has 12 VIP Registrations • Includes Airfare and Hotel Management Incentive Bonus • Trip for TWO - 4 days / 3 nights • Awarded by Exhibitor to Management for every 2 Salespeople meeting quota • Includes Airfare and Hotel V08152011 Copyright © 2011 Reverse Logistics Association The Reward Discounted Booth Cost Booth Standard Discounted Registered Pricing BB Pricing VIP Total Additive Discount Savings Total Cost 10x10 $20,000 $9,000 12 4% $360 $8,640 10x10 $20,000 $9,000 24 8% $720 $8,280 10x10 $20,000 $9,000 36 12% $1080 $7,920 10x10 $20,000 $9,000 48 16% $1440 $7,560 10x10 $20,000 $9,000 60 20% $1800 $7,200 V08152011 Copyright © 2011 Reverse Logistics Association V07082011 Copyright © 2011 Reverse Logistics Association The Reward More Customers! V08152011 Copyright © 2011 Reverse Logistics Association Business Builder Program ROI N. America S. America 10′ X 10′ (3 X 3 Meter) Europe Asia (100 Sq Ft or 9 Sq Meters) Business Builder Price @ 8% Silver Membership – 10% Discount Early Bird Pricing – 5% Discount When Paid 4 Months In Advance 4 Event Booth/Sponsor – 15% Discount President's Club Trips – $6,000 Value (24 Registered VIPs) Total Cost to Exhibitor Return On Investment $8,280 $8,280 $8,280 $8,280 $7,452 $7,452 $7,452 $7,452 $7,079 $7,079 $7,079 $7,079 $6,017 $6,017 $6,017 $6,017 $6,000 $6,000 $6,000 $6,000 $17 99.9% $17 99.9% $17 99.9% $17 99.9% V08152011 Copyright © 2011 Reverse Logistics Association Thank You! For more information or to sign up for exhibit space using the Business Builder Program contact: [email protected] 801-331-8949 x 11 V08152011 Copyright © 2011 Reverse Logistics Association