Transcript ext Marketing manager - Proactive services

Goodyear is one of the world’s largest tire companies. It employs about 66,000 people and
manufactures its products in 49 facilities in 22 countries around the world. Its two Innovation
Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art
products and services that set the technology and performance standard for the industry.
For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Do you want to be a part of a team based in Colmar-Berg working
in a fast paced, world class organization, driven by leading edge
technology? … if the answer is yes, then we have just the job for you…
Marketing Manager – Proactive services (m/f)
The opportunity
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Develop short term market activation plan for Proactive Services
Coordinate and align the marketing plan with key internal stakeholders (Commercial PBU, Commercial marketing team, PR team, Global
Innovation)
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Select and manage all the activities with external partners (marketing agency, digital experts)
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Manage daily marketing development and implementation activities delivering all the deliverables on time and on budget
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Coordinate market launch preparation and activities for Proactive Services
Deliverables:
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Aligned Proactive Services marketing plan for 2016 (What, How, When)
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Branding for new business (core brand, sub brands for solutions, corporate identity, trade mark registration)
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Basic marketing tools (brochures, POS, testimonials) in key European languages (En, Ger, Fr, It)
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Dedicated Web page in key European languages (En, Ger, Fr, It)
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Aligned branding on all customer facing documents and platforms (Interface, reports, alerts…)
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Events for the new business (market launch, commercial fairs, conferences)
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Activation of communication opportunity with Bayern Munich
To join our team you will need:
Education:
The candidate must hold a Bachelor’s degree in Business Administration or any related field. A Master’s degree is considered as a plus.
Languages:
The candidate must be fluent in English. Any other European language (especially French and/or German) is an asset.
Experience:
The candidate should have 8 -10 years progressive experience in different marketing roles, including experience with branding development and
registration and strong experience with digital marketing (web page development, social media).
Experience in PR is an asset.
Skills & Qualifications:
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Strong communication skills
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Proactive and self-driven
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Worked in multinational environment
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Organization of pan-European events and commercial fairs
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Development of marketing tools
Are you looking for an opportunity to join a company that has a long history and an
exciting future? A place where you can grow within an international organization? A role where
you will contribute to increasing the innovation, safety and sustainability of the tires that drivers
across EMEA rely on every day?
To find out more and to apply,
visit our career portal and post your CV!
http://www.goodyear.eu/corporate_emea/c
areer/