Transcript Journal of Personal Selling & Sales Management

JMTP
Journal of Marketing Theory and Practice
Editor:
Greg W. Marshall
Crummer Graduate School of Business
Rollins College
Positioning of the Journal
The Journal of Marketing Theory and Practice (JMTP) is
positioned as a high quality journal internationally that is
devoted to the publication of peer-reviewed articles
addressing substantive, managerial issues in marketing.
In the context of developing, enhancing, and
disseminating marketing knowledge, JMTP values both
conceptual and empirical work by academicians so long
as the work provides strong implications for the
managerial practice of marketing.
Brief History
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JMTP published its inaugural issue in 1992.
Since then, it has published four issues per
year including occasional special issues.
In January 2006, the journal was acquired by
M.E. Sharpe, Inc., publisher of JA, JPSSM,
JMIS, and a stable of other business journals.
JMTP is affiliated with the Society for
Marketing Advances (SMA).
JMTP’s 12-member Senior Advisory Board
provides strategic guidance for the journal.
Submission Information
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JMTP is interested in considering both
conceptual and empirical work.
A wide variety of research
methodologies is represented within
JMTP.
The journal publishes a breadth of
managerial topics in marketing.
All processing is electronic.
Vital Statistics
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JMTP typically publishes 6 articles per
issue.
The rejection rate on 1st review is
historically about 60 - 65%.
JMTP publishes Research Notes that
meet our usual review standards, but
are smaller articles with focused
empirically-derived contributions.
Vital Statistics
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Average review time is about 60 days.
Each manuscript is evaluated by 3
reviewers in a double-blind process.
JMTP has a policy of requiring helpful,
constructive reviews.
Currently publishing within one year
from final acceptance.
Key Initiatives
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Solidify position as a leading academic
journal focused on managerial aspects of
marketing.
Increase academic visibility, especially
outside the US. Strong M.E. Sharpe
marketing campaign underway.
Publish occasional high-impact special
issues.
Continue bring up-and-coming scholars onto
the Editorial Review Board representing the
various marketing sub-fields.
Special Issue Ahead
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Watch for a special issue on structural
equation modeling – addressing current
practices and where we’ve been
historically with SEM in marketing
research. Due out Fall 2008.
Guest editors are Barry Babin, Jim
Boles, and Joe Hair.
Other Information
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Subscription included with SMA
membership.
(www.marketingadvances.org).
Editorial Review Board and Senior
Advisory Board to meet at annual SMA
conferences.
Special track at SMA – papers are
considered for further review at JMTP.
For More Information on JMTP
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Visit the JMTP web site:
http://www.jmtp-online.org
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Contact me at:
Greg W. Marshall, Editor
[email protected]