Transcript OSIS Marketing

Open Scripture
Information System
Marketing OSIS to
Key Audiences
Presented by: Jon Hirst,
Technology Consultant - Forum of Bible Agencies
Marketing = Adoption
• We have to give our supporters
tools to share the vision.
• Only the right tool will impact a
person.
• We must have tools that relate to
key groups of people that influence
the adoption process.
Key Audiences
• Organizational CFO, CEO, CIO
• Copyright holders - Bible agencies,
publishers, software developers,
academic institutions, etc.
• Scholars
• Bible translators/distributors
• Technical staff/Software
developers
Need for Marketing
• Key Audiences must understand
the value of OSIS
• OSIS must be put into the
correct contexts.
• Once someone “gets it,” they
need materials to help them
explain OSIS to others
Marketing Points
• Our audiences need to
understand:
– A clear explanation of Return on
Investment
– The impact OSIS will have on their
work with Biblical texts
– The potential for new
projects/products
Marketing Message
• We worked to create:
– The feeling of urgency
– Global involvement
– Strategic Benefits
– Practical Applications
– The need for everyone’s participation
Tools Developed
• Flash Presentation
• PDF Files
• Palm OS Application
• PowerPoint Presentation
PDA Application
PDF Documents
• Three Key Documents
– OSIS ROI Fact Sheet
– OSIS Fast Facts
– OSIS FAQ
Conclusion
• Only as we provide tools with clear
calls to action, will we begin to see
adoption from mainstream
components of our audience.
• By developing simple tools we will
help people grasp the main issues
and will speed up the adoption
process among our audiences.