Transcript Document

The Shopper’s Linear Journey
Awareness
Interest
Desire
Action
1
More Puzzle Pieces Than Ever
Cinema
2
The Shopper’s Multi-channel Journey
Print
TV, Radio, Outdoor
Online
Awareness
Social
Point of Purchase
Source:GoogleZMOT
3
Media/Marketing
Integration
Cinema
As both and media and marketing services provider, our
unique perspective on how all “the pieces” fit together
enables us to build solutions that drive results.
4
Three Essential Elements Are Needed
Media/Marketing
Integration
Engaged
Audiences
Marketing
“Toolbox”
Integrated
Marketing
Expertise
5
Engaged
Audiences
Print Edition
Local
News
.com Edition
Mobile Edition
Specific
Interest
Social
Networks
6
Engaged
Audiences
Print Edition
Local
News
.com Edition
Mobile Edition
Specific
Interest
Social
Networks
7
Engaged
Audiences
Print Edition
Local
News
.com Edition
Mobile Edition
Specific
Interest
Social
Networks
8
Engaged
Audiences
Print Edition
Local
News
.com Edition
Mobile Edition
Specific
Interest
Social
Networks
9
Marketing
“Toolbox”
Sophisticated Ways to
Reach Audiences
Search Engine Optimization
Pay-Per-Click
Mobile Advertising
Email Marketing
Social Publishing
Tools &
Services
Web Development
Retargeting
Maps/Reputation Management
Video
Loyalty Card App
Display Advertising (print and web editions)
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Marketing
“Toolbox”
Analyzing Buyer Trends &
Behaviors
Data
Monitor Plus
Research
11
Engaged
Audiences
Marketing
“Toolbox”
Engaged consumers and the means to reach
them — but we are still not done.
It requires the know how to combine them in
ways that drive customers to act.
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Increase Local Exposure
Generate Traffic
Integrated
Marketing
Expertise
Determining
Objectives
Improve User Experience
Initiate Engagement
Increase Conversations
Drive ROI
Client Overview
Customers
Competitors
Planning
Process
Strategy
Develop the “Big Idea”
Budget
Build the Marketing Plan
Success Metrics and Optimization
Consumer Segmentation & Targeting
Resource
Capabilities
Brand Development, Naming & Logo Design
Positioning & Messaging
Market Research & Analysis
Content Planning & Development
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We've re-imagined what a local media
company can be to help you solve the puzzle
and grow your business.
Engaged
Audiences
+
Marketing
“Toolbox”
+
Integrated
Marketing
Expertise
=
ROI
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