Transcript Document

PUBLIC IMAGE WORKS
Combining the best of marketing principles and organizing
practices to call attention to important issues and
to mobilize action for success
ACTION PLAN
•WHO’S involved and what are their SPECIALTIES?
•WHAT is the shared VISION?
•WHAT are your GOALS?
–Short, Medium and Long Term
•WHEN is the TIMELINE?
•HOW will you achieve your goals? What concrete ACTION &
RESULTS do you want to see through your efforts?
•Include a COMMUNICATIONS component
POWER MAP
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GOALS
AUDIENCES
CURRENT COMMUNICATIONS PRIORITY
IMMEDIATE NEEDS
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
POWER MAP
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MAP relationships based on goals
CENTRALIZE information about relationships
Be STRATEGIC about your outreach
Use a MANAGEMENT TOOL to track
encounters
• INTERACT with your Power Map regularly
NEXT STEPS
1) Identify how many segments of “web
2) Pick top 5 people most supportive of your
efforts
3) Plot information & ACTION STEPS
4) Pick one NEW & UNCONNECTED person
for each segment of your “web”
5) Plot information & ACTION STEPS