Transcript Motivation Show Marketing All the strategies you need to reach the

Motivation Show Marketing
All the strategies you need to reach the
$29 billion business of incentives and
business gifts.
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Motivation Show Facts
The Motivation Show reaches the key players, 13,500 in 2006, in
the incentive and promotion worlds:
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59% have annual budgets for incentives, meetings,
recognition awards, business gifts, and
promotional products of more than $100,000 and
31% have a budget exceeding $1 million.
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75% don’t attend any other incentive show – only
The Motivation Show.
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87% are involved in the purchasing process.
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93% of 2006 attendees took action.
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Multiple Ways to Maximize Success
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Reach buyers before The Show and
throughout the year in Motivation
Strategies print, e-mail magazines,
MotivationSearch.com, and the annual
Buyer’s Guide.
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Reach buyers during the show with an
array of banners, kiosks, show boards,
and curb signs.
Innovative Products Gallery
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Make sure your innovative new product or
service is seen by the industry’s top buyers.
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Get complete exposure at the show in the
Innovative Products Pavilion, online at
MotivationSearch.com; and in print in the preshow edition of Motivation Strategies magazine
and in the The Motivation Show Daily.
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A complete marketing program for only $895.
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Innovative Products Gallery
The Innovative Products Gallery is Now
Year-Round
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Get complete exposure before and after The
Show in the Innovative Products Gallery,in print
in Motivation Strategies magazine and in our
Innovative Products Gallery e-mail newsletter.
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Reach over 30,000 buyers and track the results.
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A complete marketing program for only $595.
View Sample of e-newsletter
Motivation Show Buyer E-Mail Newsletter
& Motivationshow.com Banner Advertising
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A few high-visibility positions are available on
Motivationshow.com, where nearly two-thirds of
attendees now register each year.
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Unique sponsorship opportunities let you target
almost everyone coming to the show, precisely
when they’re making their plans.
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GO TO:
MotivationShow.com
The Motivation Show Exhibit &
Resource Print Directory
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Target buyers in the The Motivation Show’s
Annual Buyer’s Guide print edition, an
essential part of any serious planner’s
toolkit. It provides most comprehensive
listings in the incentive and motivational
meetings business.
Learn more
MotivationSearch.com
Year-Round Buyer’s Guide
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Reach buyers 24/7 with your most updated
information throughout the year at
Motivationshowonline.com—we’ll update your
listings as often as needed.
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Feature your products and services in a
searchable online catalog or highlighted listing,
and get priority search results. Download the
names of attendees who visit your booth.
GO TO:
MotivationSearch.com
Motivation Strategies
Integrated Marketing Programs
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Motivation Strategies magazine and
e-mail newsletters: target over
30,000 pre-registered buyers with
the right reasons to visit your
booth.
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The Motivation Show Daily
Published by Motivation Strategies
A tabloid-sized daily publication featuring up-to-the-minute news at and about the Show,
new products and reviews of the education at The Show, September 25 - 27 at
McCormick Place in Chicago
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Will reach all buyers at The Show the 2nd day and
will be delivered on all the shuttle buses, reaching
buyers when they're in planning mode.
In addition, it will be handed out at all the major
entrance ways to the Show floor and at the top of
the escalators.
Special displays at the food courts will feature
copies of Motivation Show Daily, to reach the
buyers on the show floor.
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VIP Promotional Card Deck
To Target the Biggest Buyers
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A co-op marketing program targeted to the
top 5,000 buyers before they attend the show.
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A proven way to drive traffic to your booth.
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Targeted Direct Mailings
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Rent the list of pre-registered buyers
for your own pre-show mailings.
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You can download it directly from
Motivationshow.com.
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Full-Service Direct Mail Marketing
Co-Branded Advertising Corporate
Outreach Program
A unique co-branding opportunity for up to 9 merchandise and gift card
suppliers and 9 travel suppliers to reach millions of sales and marketing
executives through a multi-ad campaign that brings the leading brands in our
industry together alongside The Motivation Show brand.
Merchandise
Potentials
Incentive
Forbes
Promo
Selling Power
Brilliant Results
Sales Force X/P
Travel
Motivation Strategies
HR Guide to Incentives
IMA Annual Membership Directory
Human Capital
Industrial Safety & Hygiene News
Pharmaceutical Executive
Multichannel Merchant
+ Direct Mail Campaign to over 600,000 buyers
Incentive
Forbes
Successful Meetings
Meeting News
Business Travel News
SMERF Meetings Journal
MPI - CAC Newsletter
InSITE
Incentives & Meetings International
The Meeting Professional
Corporate Meetings & Incentive
Corporate & Incentive Travel
Motivation Strategies
Travel World News
IMA Annual Membership Directory
+ Direct Mail Campaign to over 600, 000 buyers
At-Show Marketing Strategies
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The Motivation Show offers proven
signage opportunities to brand your
company to the biggest and best
buyers and drive traffic to your booth.
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At-Show Marketing Strategies, cont.
Banners and Billboards
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Lobby Banner (Single-Sided)
Banner Size: 16'h x 16'w
Total Number Available: 1
Aisle Banner (Double-Sided)
Banner size: 24’h x 8’w
Total Number Available: 13
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At-Show Marketing Strategies, cont.
Banners and Billboards
Escalator Signs (Single-Sided)
Panel Size: 8'h x 24'w
Total Number Available: 4
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At-Show Marketing Strategies, cont.
Banners and Billboards
Restaurant Sign (Single-Sided)
Banner Size: 8'h x 16'w
Total Number Available: 8
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At-Show Marketing Strategies, cont.
Banners and Billboards
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Aisle Signs (Double-Sided)
Advertise your booth number directly
beneath the prominent aisle number
signs above every aisle.
Banner Size: 4'h x 8'w
Total Number Available: 44
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At-Show Marketing Strategies, cont.
Banners and Billboards
Floor Signs
Banner Size: Outside Dimensions: 49 1⁄4" h x 35 9⁄16" w
Graphic Dimensions: 46 3⁄4" h x 33 1⁄16" w
Total Number Available: 2 sets of 6
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At-Show Marketing Strategies, cont.
Banners and Billboards
Registration Kiosk
Banner Size: 15' 8"h x 49' 3"w
Total Number Available: 1
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At-Show Marketing Strategies, cont.
Banners and Billboards
Showboard and on-floor Showboard (2 Panels)
Panel Size: 86 1⁄4" h x 38 1⁄8" w
Total Number Available: 23
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Kiosks (4 Panels)
Panel Size: 86 1⁄4" h x 38 1⁄8" w
Total Number Available: 6
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At-Show Marketing Strategies, cont.
Banners and Billboards
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In-Formation Escalators Signs (Single-Sided)
These are strategically placed on escalator
medians. Sponsor’s sales messages progress as
guests travel up and down these high volume
corridors.
Panel Size: 8'h x 24'w
Total Number Available: 4
NEW
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At-Show Marketing Strategies, cont.
At-Show Sampling
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At-Show Sampling—to Get Buyer's attention at
The Show and build traffic to your booth:
Sampling opportunities start at $1.50 per sample
Year-Round 1-to-1 Marketing
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A complete range of telephone sales
lead follow-up and direct marketing
services ensure your success.
GO TO:
Full Service Business Development
2007 Motivation Show
Promotion & Advertising Opportunities
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Motivation Show Co-Branded Corporate Outreach Program
Email Attendance Promotion Program Banner Advertising.
Email “Special Offers” Program Advertising.
Motivation Strategies Display Advertising.
The Motivation Show Daily Display Advertising
MotivationShow.com Banner Advertising.
MotivationSearch.com Banner Advertising.
MotivationShowSearch.com Enhanced Listing.
MotivationStrategies.com Banner Advertising.
VIP Pre-Show Card Deck.
2007 Motivation Show
Promotion & Advertising Opportunities, Cont.
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Advance Registration List Rental.
Motivation Show Planning Guide Sponsorship.
Innovative Products Gallery Advertising.
Motivation Show Directory Advertising.
Exhibit Locator Sponsorship.
Exhibitor Banner and Billboard Advertising.
At-Show Sampling.
Email Center Sponsorship (NP/IS).
Email Center Sponsorship (IT&ME).
All-Industry Reception Sponsorship.
Attendee Bag Sponsorship.
Telephone sales qualification and follow-up service.