Transcript Notes/Design 11/October/02_10_2012

Design 11
Mr. Jean
October 2nd, 2012
The plan:
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Video clip of the day
The Design of War
Product Design & Digital Communication
Launching a product
– Product Checklist.
– The Mission.
– Activities for product launch.
The Design of War:
• The dark side of design and the design
process.
Vote:
• () Digital Vote:
• A) Would you prefer the rest of class to
work on your current assignment?
• B) Introduce next assignment?
Notes for Product Launch:
• The notes are located online on today’s
date.
– October 2nd, 2012
Product Launch:
• Your Mission
– In this project you will be challenged to develop a
concept or re-promote an existing item so it can be
sold by any ONE store at Dartmouth Cross.
• Pick a single store from Dartmouth Cross to capture a
specific demographic and design a marketing campaign for
your product around that.
– The project will require completion of three separate
activities:
Preparing to Launch a product!
• Are you preparing to launch a marketing
campaign?
• Are you sure that it will be successful?
– We know that marketing is often trial and error
as we continue to learn about our targeted
audience, but there are things you can do to
increase the success rate.
– Here is a market planning checklist that will
help.
Marketing Checklist:
____Do you know which features of your
product or service will appeal to the
audience you are targeting?
• Have you analyzed the market segment you are
trying to reach?
____Are your benefits clear?
• Have you described them clearly in your marketing
message to your targeted market?
Marketing Checklist:
____Have you created a pricing schedule?
• What kind of discounts or specials will you offer and who will
you offer them to?
____Which media will you use for your
marketing campaign?
• Will you market using more traditional media like television,
print or radio?
• Or will you focus more on interactive media such as social or
online advertising?
Marketing Checklist:
____What about add-ons?
• Have you mentioned optional accessories or added services
that consumers who purchase might be interested in?
____How easy will consumers find your product
to use?
• Have you provided clear instructions?
• What about warranty information?
• Have you shared with them information about your customer
service as well as customer satisfaction policies?
Product Launch:
• Your Mission
– In this project you will be challenged to develop a
concept or re-promote an existing item so it can be
sold by any ONE store at Dartmouth Cross.
• Pick a single store from Dartmouth Cross to capture a
specific demographic and design a marketing campaign for
your product around that.
– The project will require completion of three separate
activities:
Three Activities:
• 1) Complete a market research.
• 2) Analyze what type of a product should
be available.
• 3) Create a design for a company logo and
marketing ads for this product.