Transcript Towards Maturity Communication Plan Template

TEMPLATE
Communication Plan Template
To accompany the Towards Maturity
HOW TO guide on building an
effective communications campaign
Summary steps for
Building an effective communications plan
© 2013
1
• Define project, milestones and objectives
2
• Define your audience – who influences your success?
3
• Know your audience- what is keeping them awake at night?
4
• Develop messages that resonate
5
• Be clear about your demands
6
• Get creative
7
• Map your communication routes
8
• Keep going, and going, and going ……..
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http://mybenchmark.towardsmaturity.org/
1
• Define project, milestones and objectives
Project
title
Overall
objectives
Key
milestones Pre launch:
Launch:
Post Launch:
© 2013
2
• Define your audience – who influences your success?
3
• Know your audience- what is keeping them awake at night?
Audience
Learner
Line
Manager
Other
© 2013
What is keeping them awake at night?
2
• Define your audience – who influences your success?
3
• Know your audience- what is keeping them awake at night?
Audience
Learner
Line
Manager
Other?
© 2013
What is keeping them awake at night?
4
• Develop messages that resonate
5
• Be clear about your demands
Audience
Key messages/demands
Learner
Pre:
Launch:
Post:
Line
Manager
Pre:
Launch:
Post:
Other
Pre:
Launch:
Post:
© 2013
6
• Get creative – How will you communicate your message?
Y/N
Blogs community and
social media
Y/N
Posters and Newsletters
Y/N
Video/interviews
Y/N
Direct email/ survey
Y/N
Competition and awards
Y/N
Toolkits and job aids
Y/N
Face to face
Description
Description
Description
Description
Description
Description
Description
7
• Map your communication routes 8
Blogs
community
and social
media
Posters and
Newsletters
Audience
Pre
wk1
General
communications
Learner
Line Manager
Other
Direct
email/
survey
Video/int
erviews
• Keep going, and going, ..
Competiton
and
awards
Toolkits and
job aids
Launch
wk2
wk3
wk4
Face to face
Post
wk5
wk6
wk7
wk8
wk9
Example : Communications Campaign Planner – media mix
Blogs
community
and social
media
Posters and
Newsletters
Audience
Video/int
erviews
Pre
wk1
General
Direct
email/
survey
Toolkits and
job aids
and
awards
Launch
wk2
Poster
s
Competiton
wk3
wk4
Post
wk5
wk6
wk7
Posters
Exec blog
wk8
Online
community
newsletter
Teaser
video
Face to face
wk9
External
awards
Newsletter
update
Facebook/Twitter
Learner
Floor walking
Pilot participant
blog/video
competition
Line Manager
Other
Email
invite
Email
invite
Webinar
Team
meeting
Toolkit
Peer
blog/video
Gathering
feedback
Email
reminder
League
tables
Hints and
tips sheet
Internal
awards
Follow
up Tool
kit
League
tables
Executive
Briefing