Transcript Key Behaviour Change Measures

Presentation to the Department of Transport
20th May 2010
Agenda
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – The 4 Hubs
Community Engagement and Marketing
Resources
2
Introduction
The Mobility Project
Limerick Today
Introduction
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
Why choose Limerick?
Innovation
Planning &
Commitment
3
Partnership/
Mobility
Project
Political
Buy-in
Timing
Regeneration
Connectivity
& Social
Inclusion
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
4
The Study Area
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
The Mobility Project
Resources
Design laboratory for smarter travel implementation
Strategic Management
Expert Advisory Group
Design & Research Resources
Creating Knowledge
Leaving a persistent Footprint
5
Links with
the
professional
Community
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
6
Limerick Today
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Limerick Today
Resources
Population
51% car modal share
Only 3% cycle modal share
Over 50% of car trips are less than 10km
Lack of safe cycling and walking infrastructure
Areas in need of regeneration & social inclusion
Communities not connected to the City Centre and each other
7
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
8
Limerick as a Smarter
Travel Area
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
Limerick as a Smarter
Travel Area
Increased cycling mode share from 3% to 14%
Decreased car mode share from 51% to 37%
Decreased car driver mode share from 35% to 23%
5% of people will suppress one trip per week through e-working
Four hubs connected to each other & the wider study area
A Smarter Travel Community
9
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Achieving the Targets
Resources
– Over 50% of car trips in the study area are under 10km
 70% in Corbally
 60% in Castletroy
– Already high numbers of walking trips and good attitudes towards
active travel in Limerick
 41% walking modal share in the City Centre
 38% walking modal share in Southill
Importance of Permeability!
10
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
City Centre Hub
Resources
Safer for cyclists and increase cycling modal share by a factor of 5.
Key Infrastructure Measures
– Canal cycle & pedestrian route
– Station public transport Interface
– Traffic management interventions
– Cycle parking
11
Key Behaviour Change Measures
– Workplace travel planning & City
Centre Travel Plan Network
– School travel planning
– Rail station travel plan
– Cycle hire and cycle training
– Car clubs
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Corbally Hub
Resources
Reduce the number of short distance car trips & encourage people to
walk & cycle these distances. Car driver mode share to be reduced from
44% to 28% in 2015.
Key Infrastructure Measures
– River cycle and pedestrian route
– Two-directional cycle lanes to the
City Centre
– Traffic management interventions
12
Key Behaviour Change Measures
– Residential travel planning
– School engagement
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Castletroy Super-Hub
Resources
Reduce the proportion of car trips made in Castletroy & at UL. Increase
walking modal share from 14% to 30% and cycling from 1% to 11% in the
NTP.
Key Infrastructure Measures
– River cycle & pedestrian route
– Further cycle lanes
– Junction & campus improvements
– Bike racks on buses
– Public transport
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Key Behaviour Change Measures
– Workplace travel planning & NTP
Travel Plan Network
– Student travel planning
– School engagement
– e-working
– Cycle training
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Regeneration Hub
Resources
To dissuade people from becoming aspiring car owners and showing that
smarter travel is a cheap, comfortable and healthy alternative to the car.
74% of mode share will be sustainable modes.
Key Infrastructure Measures
– Cycle lanes connecting Southill to
the rest of the study area
– Community owned measures
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Key Behaviour Change Measures
– Community owned measures
– Residential travel planning
– School engagement
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Community Engagement
Resources
Present Engagement
– Focus groups
– Online business survey
– Limerick Cycling
– Communication with schools,
sporting organisations & resident
associations, employers &
business groups.
– HSE & Sports Partnerships
15
Future Engagement (Examples)
– Best-practice round table
– Focus groups
– Hub walks & talks
– Events
– Travel planning
– Engagement through established
clubs and groupings
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
– Input to date
 Draft user audit
 ASL survey
– Continued involvement
moving forward
 Cycling community input
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Limerick Cycling
Introduction
The Mobility Project
Marketing supporting
Behaviour Change
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Awareness & uptake of
smarter travel measures
Resources
Revised
programme
Keep people
interested
Support
initiatives
Tipping point
– culture
changes
Warming up
Time
17
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
18
Marketing and
Communication Tools
Introduction
The Mobility Project
Limerick Today
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
Wider Stakeholder Support
including
HSE
Sports Partnerships
Business Associations
Community Groups
etc.
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Team
Introduction
The Mobility Project
Limerick Today
Costs
Limerick as a Smarter Travel Area – 4 Hubs
Community Engagement & Marketing
Resources
DoT Funding (€)
Match Funding (€)
Project Management
612,000
2,330,000
Infrastructure Design
7,906,200
21,703,000
Behaviour Change
2,781,000
415,000
11,299,200
24,448,000
Total
20
Questions & Answers
21