Transcript Document

“Visitor Attractions come in all shapes and sizes
– ranging from local museums and historic
sites visited by a few hundred people a year,
to theme parks drawing two or three million,
however the great majority of tourist
attractions are small and non-profit making.”
English Tourism Council
What is Marketing?
• Promotion and publicity of venue
• Monitoring trends
• Developing or repositioning a brand
• Delivering a successful product
“Marketing is common sense sprinkled with
innovation and creativity”
Home Economics - Planning and
Objectives
• What is here?
• What are you seen as ?
• The Key Attraction
• Funding
• Unique Selling Point
• The Future
Science - Marketing Analysis
• Who is your customer
• How far will they come
• Are they repeat visitors
• Day trippers or passing trade
• Why are they visiting
Science - SWOT Analysis
• Strengths
• Weakness
• Opportunities
• Threats
P.E. (game tactics) - The
Marketing Plan
• Set Goals
• Back of the net
• Star players
• Transfer fees
• Before the season ends
School Report - Target and
Outcomes
• Customer Count, Revenue Earned
• Offsite surveys
• Mystery shoppers
• Customer competitions
• Could do better