Transcript Sony Club Offering_SPT_v2

Sony Club Offer – Overview & Next Steps
March 2009
– Privileged & Confidential –
Potential “Sony Club” Offering
• Demonstrate unique benefits of managing content and devices w/in single company
Goals
• Drive incremental hardware sales by providing customers with compelling content
offering (Sony movies, TV, and music) only available on Sony devices
• Establish a “Home Theater Window” with terms that may be adopted by broader
marketplace
Timing &
Platform
• Q4 CY09: Launch Sony Club on Bravias and connected Blu-ray players
• Q1 CY10: Launch on PSN
• Offer SPE theatrical titles in any early window (before DVD street date)
Home Theater
Offering
• Titles to be streamed and generally offered a la carte
• 1-2 titles per year included “free” with purchase of Sony hardware of $100 or more
• Continuation of offer contingent on 2-3 other studios participating by Q1 CY10
• 100-200 FOD library films per year (10 to 20 titles per month)
Channel
Offering
• SPT television content
• Concerts and select music videos from SME plus a Sony Music pass for 100 songs
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Discussion Topics and Next Steps
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Discuss SCA / SEL timing, marketing, and programming objectives
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What is the planned first streaming date for Home Theater (on Bravia, Blu-ray and PSN)?
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When does SEL plan to start marketing Club Sony and Home Theater titles (on all platforms)?
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Will Home Theater and FOD launch simultaneously or sequentially?
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Are there any desired programming blocks (holidays, retail events, other)?
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What level of marketing support will be provided for Home Theater and FOD titles?
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What is the forecasted install base and demo for each platform
Discuss potential titles
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Home Theater -- Consider impact of marketing constraints (i.e., the closer the movie is to
theatrical release, the less time is available to market) and other potential restrictions on
availability of titles
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FVOD -- Preliminary thoughts on mix that provides appropriate quantity / quality trade-offs
SPE to propose basic terms (economic, timing, marketing requirements / restrictions) and
prepare suggested title list
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