Transcript Acquisition or Takeover

12 Corporate Alliances and
Acquisitions
Key Vocabulary
Key Vocabulary
Joint venture - a partnership formed
often to share risk or expertise.
 Merger - the act of merging, esp. the
combination of two or more companies
 Acquisition or Takeover - an
acquisition is when one larger company
purchases a smaller company.

Not to be confused with a "merger", which is when two
approximately equal-sized companies merge to
combine forces.
Phrasal verbs
Modals of obligation
Modal verbs of obligation
Meetings
Meetings
13 Marketing
Listening

Four Ps – four marketing ingredients:
PRODUCT, PRICE, PLACE, AND
PROMOTION.
A BUSINESSPERSON MUST DECIDE WHAT PRODUCT OR SERVICE
TO PRODUCE, THE PRICE TO CHARGE, HOW PRODUCTS ARE TO
BE DISTRIBUTED TO THE MARKETPLACE, AND METHODS TO USE
FOR PROMOTING THE PRODUCT OR SERVICE.
Comparison
Comparison
Practice
Reported speech
Reported speech
Practice