Transcript Leader+ Summit Kauhajoki Round Table 7.4.2005

Leader+ Summit
Kauhajoki
Round Table 7.4.2005
Regional Marketing
“Promote local business access new markets”
Jyrki Tiainen
Project Director
Furniture Expertise Centre
Key observations
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First get to know your own area/ companies and their real
needs
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Then get to know the marketing target groups
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Must be done before planning the marketing
First and most important target group is the area people
themselves
Then marketing to the others
Inner brand must be strong before external brand can be done
Co-operation steps
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Let's share good and bad experiences
Then study; Ireland and Denmark seminars
Suupohja makes a platform as an information channel
Real proposals are done for marketing co-operation and
then…ACTION
Remember the only right reason to start the co-operation is the
possibility to get added value!