Transcript Restaurant Social Media Marketing 101

Slides: Slideshare.net/afridrums
Twitter: @olaayeni
Restaurant Social Media Marketing 101
Ola Ayeni
Chief Idea Officer
Mobile Dialog
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
Old & New Media
Traditional Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Interruption
New Media Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
Permission
The old communication
model was a
monologue.
The new communication
model is a dialogue.
Which means....what you say
Authentic
Inclusive
Transparent
Exciting
Consumer driven
Word of mouth is powered by
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100 Million Videos on
Youtube
200 Million Blogs
57% of people online
have joined a Social
Website
300 Million Cell
phones in USA
55% have uploaded a
photo
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Social network
Micro Blogs
Cell phones
Blogs
Photo sharing sites
Video sharing sites
Podcast
Just to mention a few
Every Restaurant Campaign Should
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300 Million active on
Facebook, 120 Million
log on daily
44.5 Million users On
Twitter in June 2009
95 Billion text
messages per month
in the U.S
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Facebook
Twitter
SMS text
Weekly E-mails
Blogs
Printed Flyers
Social Media Is The New Internet
Increase traffic to your website
Help with SEO
Promote your restaurant
Is permission centric
Social Media Makes Consumers Easily Find You
Reason
Only 14%
of people trust advertising
Nelson “ Trust In Advertising Report , October 07
Reason
78%
of people trust the recommendations of other
consumers
Nelson “ Trust In Advertising Report , October 07
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
“I am 49. I don't understand this
Social Media stuff ”
What is Social Media ?
Wikepedia:
“Social media is an umbrella term that defines the
various activities that integrate technology, social
interaction, and the construction of
words and pictures.”
Ola Ayeni:
“Is simply word of mouth on steroids”
Where do I even begin......... Of Course You're Skeptical
Flickr: mmmonica
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5
Top Useful Websites For Restaurants
How Should We Begin...
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Establish an account on top social media website.
Example: Facebook, Twitter and others.
Establish and update brand identity across social media
sites and your website.
Bring key staff together to participate. Bartender,manager,
sommelier, chef.
Plan your message frequency. Determine the minimum
frequency to message.
Ask your employees to join & invite their friends
Top Uses Of Social Media Sites For Restaurants
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Drive traffic to your website
Announce events and wait time
Post recipes, photos and video
Hold contest
Promote daily specials and discounts
Give tour of your kitchen
Customer service and engagement tool
Hire new employees
Drive Traffic From Social Media Websites To Your Own
Hold Contest
Hold Contest : Broad Street
Announce and Promote Events
Announce Wait Time and Next Stop
Post Recipes, Photos, Food Video
Post Video, Kitchen Tour, Pictures
Hire New Employees
Promote Daily Specials and Discounts
Promote Your Restaurant Events, Products, Recipes With A Blog
Promote your expertise, products, restaurant
Customer Service and Engagement Tool
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
What is Restaurant Mobile Marketing?
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Reaches over 263 Million users
95% of all active cell phones in the USA can be reached using
text messaging
Experience response rate up to 70%
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Over 80% of consumers respond sms within an hour
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75 billion text messages sent in July 2008, 160 % annual increase
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Over 84% of consumers will not leave home without it.
Texting is #1
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
$BN
400
350
300
250
200
150
100
Calls
50
Texts
0
2006
2007
1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile
Copyright FanMinder Inc. All Rights Reserved.
2008
Copyright FanMinder Inc. All Rights Reserved.
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Mobile and Social Media Marketing... The future
Dunkin Donuts
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99 cents Lattes in Boston
Dunkin Donut
20% increase in sales,
90% of respondents
purchased other
products
50% will buy Coffees and
Lattes at Dunkin
Local offers at participating locations
How do people opt-in and how do
restaurants reap the rewards
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POP
Posters
Table Tents
Websites
Within Direct mail
Radio
Newspapers
06/24/08
• Direct one-on-one
reminder to come
back
• Sales increase
• Monitor and track new
customers
• Coupons and
promotions delivered
to your list.
Confidential
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
Recipe For Web
Monitoring
Photo: ulterior epicure
Who's Mobile Dialog ?
Mobile Dialog is a marketing company that uses new media marketing
tools to improve your marketing and drive new customers. We help
franchise organizations, food distributors, QSR's and independent
restaurants grow their revenue.
Founded in November 2006
Naperville, IL
What We Do...
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We help businesses develop integrated inbound marketing
solution that deliver results.
Social media marketing – We build, manage and train businesses on
using twitter, facebook, Youtube, mobile, text messages to gain new
customers.
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Mobile and wireless marketing – to reach customers anywhere
anytime with your info & drive them back to your location(s)
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Online review monitoring and brand reputation
management – we manage yelp, urbanspoon and 12 other review sites
Training, coaching and consulting
Call or e-mail for free 30 minutes marketing – 1-866-4249666 or e-mail [email protected].
Download Slides: www.Slideshare.net/afridrums
Twitter: @olaayeni
Thank you !!
Free Trial : www.m-dialog.com
Need help with social media marketing, call
Ola Ayeni
Chief Idea Officer
Mobile Dialog
[email protected]
1-888 424 9666 direct