Transcript 50_more_ways - Little Red`s Big Ideas

51 MORE Marketing Essentials
Every Camp Needs to Know
Based on the Book by Jodi Rudick, MAS
www.littleredsbigideas.typepad.com
www.advisorsmarketing.com
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Motivation Messages
51. Don’t be all Talk, No
Action
52. Imagine Their Day
53. Be at the right place
at the right time
54. Solve their problems
55. Stress Benefits
56. Answer Questions
Motivation Messages
57. Captivate With
Copy
58. Grab With
Graphics
59. Color their World
Motivation Messages
60. Captivate With Copy
61. Grab With Graphics
62. Color their World
63. Emphasize Exclusivity
People will buy anything that
is 'one to a customer.'
Sinclair Lewis
64. Make them Winners
Motivating Messages
57. Invite Prospects
to a Special Event
58. FREE Anything
Choose Your Vehicles
64. Don’t Bite Off More
than Your Can Chew
65. Go to the Source
66. Think in Steps
67. Inventory Your
Media Options,
Options Everywhere
68. Come Together
69. Eliminate the
Marketing Maze
Choose Your Vehicles
70.
71.
72.
73.
74.
75.
76.
Make Intimate Connections
With Marketing Laser
Beams
Ignite Action with
Promotional Rifles
Get the Word Out With
Publicity and Public
Relations
Reach the Masses with
Mass Media Advertising
Use Media Reps
Stay in Control of Your
Marketing
Take the Final Test Before
You Invest
Get Physical with On-Site Marketing
77. Take a Customer
Stroll
78. Promote with POP
79. Engage All the
Senses
80. Rate Your Place
81. Win the Waiting
Game
82. Dress to Impress
Get Physical with On-Site Marketing
83. Use Human
Billboards
84. Make Goodbyes
Great
More than a Feeling
85.Take the Customer Care Quiz
More than a Feeling
86. Become a Customer
Service Super Model
87. Hire People
Personalities
88. Train the Entire Team
89. Be Easy to Buy From
90. Commit to Amazing
Customer Service
More than a Feeling
93. Probe Deeper
94. Start a Customer
Comment
Journal
More than a Feeling
95. Expect ConflictGive Guidelines,
Empower
Excellence
96. Listen
Obsessively to
Your Customers
•
•
On-line
Off-line
After-marketing Creates Customers
For Life
97. Create a Comeback
Campaign
98. Reward Referrals
and Repeat
Business
99. Create or Improve
Your POST-Camp
Evaluation
100.Become
Indispensable