Transcript Selling an Idea or a Product - California State University, Northridge

The Planning Process
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Business Web Site Design
Steps in the Planning Process
 Software
 Graphics
 Purpose
 Image
 Audience
 Organization
 Links
 Page
Length
Maps
 Navigation
 Netiquette
 Security
 Quality
Creating a Business Web Site
By Paul Lazarony
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Business Web Site Design
SOFTWARE
 Microsoft Word
 Adobe
Site Mill/ Page Mill
 Microsoft Front-page
 Netscape Composer
 Other HTML editors
Creating a Business Web Site
By Paul Lazarony
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Business Web Site Design
PURPOSES
 Providing
 Search
 Selling
a Service
Engines
a Product or Service
 Marketing
 Presenting
(hooking the user)
Information to an Interested
Audience
 Providing a Collection of Links
Creating a Business Web Site
By Paul Lazarony
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Business Web Site Design
AUDIENCE
 Who
will be using your pages?
 Customers?
 Employees
of your company?
 People familiar with your subject matter?
 People just learning the things you will be
discussing?
Creating a Business Web Site
By Paul Lazarony
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Business Web Site Design
ORGANIZATION
Organization Chart
Home Page
(Index Page)
General Info and Links to Other Web Site Pages
Product Information
Product #1
Product #2
Purchasing Information
Standard Order Form
Secure Order Form
Creating a Business Web Site
By Paul Lazarony
Cool Links to Other Sites
Mail Order Form
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Business Web Site Design
HyperLINKS
 Menu
of Web Site Links
[ Product Info | Purchasing Info | Cool Links ]
 Use
Paragraph Form for Links to another
Web Site:
 Informational
Link:
This link will take you to the home page of
California State University Northridge
 Limited Information Link:
http://www.csun.edu
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Business Web Site Design
PAGE LENGTH
 Try
to keep your pages to the length of a
window.
 The
user may not realize there is more
information below
 Displaying
large blocks of text.
 May
be longer than one window
 Be sure to use Targets to help the user navigate
the page.
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By Paul Lazarony
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Business Web Site Design
GRAPHICS
 How
many graphics should you include?
 The
more graphics a page contains the:
 slower
 hard
that page will load.
drive space needed will increase significantly!
 Use
Graphics that are CRITICAL to the
information content of your page.
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By Paul Lazarony
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Business Web Site Design
IMAGE MAPS
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Business Web Site Design
NAVIGATION
 Include
a “Menu of Links” (or
Navigational Header) for your Web
Site
 Consider including this Menu at the
top and bottom of your pages.
 Put a title header on each page.
 Keep the color scheme consistent on
all of your pages.
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Business Web Site Design
NETIQUETTE
 Do
not insult people.
 Be
careful of multiple interpretations of your
writing!
Do not publish “registered” or
“copyrighted” material without the
permission of the owner.
 Do not publish links to someone else’s
pages unless you are sure they want the
exposure.

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Business Web Site Design
SECURITY
 Keep
“company proprietary” information
secured behind a firewall.
 Use a “Secure Feed” when asking for a
customer’s Credit Card as a form of
payment!
 New
Software Packages designed specifically for
this function.
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Business Web Site Design
QUALITY
 Test
EVERY Link
 Keep your Web Site up-to-date
 Check your spelling
 Write for ALL Internet Browsers
 Most
third-party software packages will do this
for you!
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Business Web Site Design
QUALITY continued
 Put
a link leading to a comment mechanism
on every page.
 Link
to Email
 Make it easy for your audience to give you
feedback.
 RESPOND to people who do comment on your
pages
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The End 
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