Transcript Social Marketing for Business!

Welcome Everyone
Social Marketing for Business
Welcome To The Conversation!
Social Marketing for Business!
About This Group
- Monthly Meetings – open to all
- Help Businesses Generate Measureable
ROI from - Social Marketing Activities
- Share Tips, Case Studies & Effective
Strategies
- Create a Sustainable Knowledge Base of
Information for Social Marketers
- Employ Social Marketing Best Practices
Social Marketing for Business!
Group Coordinators
Ali Recek
Marketing & Visibility Consultant
South Metro Denver Chamber of Commerce
Nicole Hurdle
Social Marketing Coordinator
Webolutions
Steve Kessler
Owner
Denver DataMan
Social Marketing for Business!
Group Sponsors
Hollywood Theaters - Logan
The Duffeyroll Café – Nick
Whole Foods Market - Leandra
Luna Roasters – Gunther
Webcast City - Jim Jorgensend
Mention in your Blogs, Tweets and promote
these people!!
Fundamental Business Changes
- Control of the Message (acceptance / Belief)
- Complete Brand Transparency
-
The Building of Tribes
Complete Brand Transparency
A New Renaissance Period of Communications
Multi-Channel, One-To-One Messaging
On Demand – Timeframes Disappearing
Providing Value
Speed Survey
Does your company have a policy for
or against employees engaging in
Social Marketing?
Yes
No
Legal Ramifications of Social
Marketing & Corporate Social
Networking Policies
Today’s Conversation Panel Members
Greg Bianchi - American National Bank
Peter Hodges - Bellco Credit Union
Lisa D’Ambrosia - Minor and Brown
Jim Thomas - Minor and Brown
Kim Ritter - Minor and Brown
Legal Ramifications of Social
Marketing & Corporate Social
Networking Policies
Can an employer require
employees to provide access
to their personal social media
profiles by requiring you
accept friend request from
coworkers?
Legal Ramifications of Social
Marketing & Corporate Social
Networking Policies
Can an employer fire an
employee for saying something
negative about their employer
on their personal social media
profiles? At Will??
Legal Ramifications of Social
Marketing & Corporate Social
Networking Policies
What policies and procedures
should all employers institute
with regard to protecting their
online reputation in the age of
social media?
Legal Ramifications of Social
Marketing - Conclusions?
The same laws that govern Employee and Employer relationships exists
through the use of social media and non-social media.
An employer cannot require access to an employee’s non-public,
personal social media Website content.
This area becomes gray when the employee chooses to discuss
information about the employer. When this occurs, the company’s
privacy and information distributions policies come into play. Over time,
the laws surrounding the use of social media and its use by a company’s
employees will continue to become more defined
The key to this is for employers to have clearly defined policies about
this already in place. For example, can an employee publicly discuss
company performance, contracts, company culture, company clients,
etc…? All companies should have policies dealing with what an
employee may discuss and disseminate publicly.
Legal Ramifications of Social
Marketing - Conclusions
Since Colorado is an Employee-At-Will state, by law an employer can fire
an employee for any reason what-so-ever. However the same laws about
how the employer came to have the information that they acted upon
and the circumstances surrounding a termination may leave any
employer open to legal action, especially if improprieties took place.
All companies should carefully read the privacy policies and terms and
conditions when beginning to utilize any type of social media for the
dissemination of information. You may be giving up some rights to this
content when you open these social media accounts.
When using social media, remember that you are publishing, permanent
information on a global basis. Even if you delete this information it is
likely that this information will not be able to be completely removed.
Given the scale of this dissemination of information, larger lawsuits may
occur than if the information were simple sent in a letter or email.
Social Media
Discussion Groups & Tips
Steve Kessler
Denver DataMan
Important Group Notes
Video Interviews
Meet Nicole By Ticket Counter
Hollywood Theater Tours
Meet Logan by the Skybox Stairs
Name Tags
Please turn in to Ali!!
Important Group Notes
Upcoming Event Topics
• Fri. March 19th – Social Media’s Role in Your
Search Engine Placement
• Fri. April 16th – Utilizing Video in Your Social
Marketing
• Fri. May 21st – Social Marketing to a
Targeted Local Audience
Facebook & Twitter
Social Marketing for Business on Facebook
http://www.facebook.com/socialnetworkingsites
Social Marketing for Business on Twitter
http://www.twitter.com/tipssocial
Join Our Group’s Email List
Txt 80565 Keyword: Social + Your Email
Social Marketing for Business
Thank you for Coming This Morning!!
Get Active!!