Transcript Achieving Your Personal Success…

Marketing is the:
Activity, Set of institutions, Processes
For Creating, Communicating, Delivering and
Exchanging offerings that have value for:
(1) Customers (Employers)
(2) Clients (Employees)
(3) Partners (Supports)
(4) Society at Large (Everyone)
Definition of sales:
The exchange of a product for money.
 How
business is conducted
 How relationships are created
Use this tool to determine if the right
placement has been made.
Getting the word out
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Know economic trends – Economic
Development Board, Local News, Business
Leadership Network, Business Luncheons,
Young Business Professionals, Employment
Resource Centers, Disability Navigators
Company Trends – Who’s hiring? Who’s
coming to town? Fortune Magazine, Wall
Street Journal, Military News, Internet sites
specific to community growth
Brochures, business cards, website, social
media- facebook, twitter, Linked In, email
marketing, database of contacts as a method
for keeping track of potential employers and
ability to send follow up email, letters, on
professional letterhead
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Dress
Knowledge – Yours and theirs
Marketing Materials
Communication – LISTEN!
Keep it simple
Dispel Myths
Be sharp!
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Culture is…People’s shared values, attributes
and experiences that validate them.
Workplace Culture …An organization’s
culture is made up of all of the life
experiences each employee brings to the
organization.
Diversity… creates the right mix to achieve
success in the workplace.
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Be organized – Have a planned route,
developed by the client
Try to pre-arrange meetings by utilizing the
contact names you have acquired from your
marketing efforts
Have client send follow up letters – use
regular mail!
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It takes a team. Collaboration is a structured
process where two or more people work together
toward a common goal
It should be creative in nature
Educate Employers
It should be active sharing of knowledge where a
consensus is built – between all four
parties(employee, employer, supports, society at
large)
You are marketing something the employer
needs: the skills of an employee that will increase
their bottom line – Wall Street Journal 2005
Tara Crawford
Trio Employment Network
Business Director
850-686-9369
[email protected]
www.trioemployment.net