Transcript Web 2.0 Internet Marketing for Non-Profit Organizations

Web 2.0: Internet Marketing for
Non-Profit Organizations
May 5th, 2011
The World Wide Web Roadmap
.com
WEB 4.0
n
Sensors to gather information
Learning Web
WEB 3.0

Artificial Intelligence
Modular web applications
n Advanced computer graphics
n
Profile creation based
on behaviors and
activities
n
WEB 2.0
Information sharing
nParticipation
nWeb based communities
nPeer to peer
nPersonal blogs
nWord of mouth
n
Semantic Web

The Intelligent Web
Natural Language processing
 Integration and combination of data
Social Networks

Web site connectivity to
database application (s)
 Video sharing
 Social Media
 User Generated Content
WEB 1.0
Read-only material
Online Guest books
nClient-server
nPersonal pages
nAdvertising
n
n
Static
Understanding the new media
Traditional Media
Internet Marketing
One-to many communication model
One-to-one or many-to-many
communication model
Mass marketing
Individualized marketing
Monologue
Dialogue
Branding
Communication
Push Marketing
Pull Marketing
Segmentation
Communities
Marketers doing marketing
Tradeshows
Conferences
Telemarketing
Direct mailing
Print Ads
Flyers , Brochures
TV and Radio ads
People blocking marketing
SPAM
Caller displays
New technology
Blocked numbers
No ads radio
No ads television
Internet Marketing objectives
•
Promotion
•
Awareness
•
Branding
•
Support
•
Relationship building
•
Content dissemination
•
Participation
•
Collaboration
The Social Network Landscape
Internet Marketing and web 2.0 Communications
Internal
Blog
Direct
Communications
Other
blogs
Video
websites
Social
Networks
Viral
Marketing
Your Web 2.0
Website
Articles
repositories
Other
Websites
Back links
RSS Feeds
What is Search Engine Optimization
Top 10 SEO Techniques
1.
2.
3.
4.
5.
Domain Names
Keyword Phrases
Keyword Density
Bad Techniques
Title & Meta Description Tag
6. Meta Keywords Tag
7. Site Map
8. Site Design
9. Separate Content & Presentation
10.Robots.txt File
How does Google Work?
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Search Engine
Database
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Rank first in the first page
3 criterias to be number 1
Content Quality and Quantity
Traffic Rank
Rating/importance/popularity
Internet Marketing and web 2.0 Communications
1- Your Internal Blog
•
Why Blog:
Search Engine Results
Internal
Bloga
Other
blogs
Direct
Communications
•
What to blog:
Share your Knowledge
Your web 2.0
website
Social
Networks
Video
websites
•
Where to
Your Internal Blog
•
Articles
repositories
How to blog
Be yourself
Viral
Marketing
•
When to blog
Whenever you can
Other
Websites
Back links
RSS Feeds
•
What Next?
Comments…
Internet Marketing and web 2.0 Communications
2- Other Blogs
Internal
Bloga
Other
Blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
Websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
3- Video websites
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
Websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
4- Viral Marketing
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
You – 1
Your Friends – 5
Their Friends – 25
And so on...125
625
3,125
15,625
78,125
390,625
1,953,125
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
5- Other websites
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
6- Rss Feeds
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
7- BackLinks
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
BackLinks
RSS Feeds
Internet Marketing and web 2.0 Communications
8- Articles repositories
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
9- Social Networks
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing and web 2.0 Communications
10- Direct Communications
Internal
Bloga
Other
blogs
Direct
Communications
Your web 2.0
website
Social
Networks
Video
websites
Articles
repositories
Viral
Marketing
Other
Websites
Back links
RSS Feeds
Internet Marketing Action Plan
•
Youtube Bounceback
•
Push «Send» and get traffic
•
Facebook Push
•
Twitter Blog Bounce
Youtube Bounceback
Second biggest Search Engine
28.1% of all searches
in the Google network
happened on Youtube
Youtube Bounceback
What does all that stuff mean?
•
Youtube Bounceback means you bounce the people back from your videos
into your website
•
Which means every video that you post to Youtube should have a clear
«Call to action»
•
Clearly tell them what you want them to do.
•
Here is what I’m offering to you and here is what I need you to do…
•
Place a call to action on your video, before it starts
•
Place a bounceback call to action in the description as well
•
Place an anotation on the video before it starts to promote your other
videos
•
Take traffic from Youtube and send them where you want.
Youtube Bounceback
What to do to rank higher and get more traffic?
•
Primary keyword phrase in your title
•
Primary and secondary keywords in the description
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Primary and secondary keywords in your «Tags»
•
Encourage people to comment on the video
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Encourage people to «favorite» the video
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Drive as many viewers to your videos as possible
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Encourage people to click on «like» or «Thumbs up» for your video
•
Link to your videos from external sites and blogs with primary phrase in your anchor text
The higher you get, the more traffic you will get
Push Send and get traffic
E-mail marketing
Get people to open your e-mails…HOW?
Get people to take action after they open your mail?
Curiosity in the subject line: Simple Steps to Electrify Your Marketing Message.
Bold Statements in the subject line: Let's have dinner at La Queue de Cheval tonight.
Controversy in the subject line: The government should pay for all healthcare services.
Shock factor in the subject line: Cigarettes Are Eating You Alive
Facts in the subject line: 47% of SME’s owners use the internet to market or advertise their business.
Humor in the subject line: An expert is someone who takes a subject you understand and makes it
sound confusing.
Strong calls to action in the content:Download The 10 Biggest Mistakes companies do on Facebook.
Risks reversals and guarantees in the content: Buy with confidence with a 30 day money back
guaranteed.
Facebook 2010 Yearbook
Facebook Push
You can have only one profile page with a limited of 5000 friends
You can have unlimited fan pages as you would like
Facebook is very viral and it works throughout communities
You can protect content that only fans can watch it.
You can create unlimited events
Facebook is well optimized for Search Engines and all content is indexed in
Google
Facebook Push
Facebook Push
Facebook Push
Facebook Push
Facebook Push
Facebook Push
Facebook Push
How does Twitter work?
“What are you doing?” in 140 characters or less
Followers receive updates on their homepage
Permission based marketing
How does Twitter help you?
Direct communication tool for your businesses
• Comment on important daily topics
• Post questions for quick answers
• Answer others’ questions to establish credibility and expertise
• Comment on others’ posts
• Create links to your website or blog
• Network with like-minded people
How to find the right people on Twitter?
Search box
Who are they following
How to get people to follow you?
• Follow them
• Post some good tweets right before following someone else
• Complete your bio
• Add your twitter feed to your blog or other social media profiles
• Reply to people other people you are following, especially if they’re not
following you
Thank You
Byron Biggs
Chief Executive Officer
Mayday Global Solutions Inc.
Office: (514) 400-7775
Mobile: (514) 502-6752
[email protected]
www.e-mayday.com
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