Transcript Business to Business Marketing

Business 2 Business
B2B MARKETING REVIEW…
•Get Business Fast
•Grow Your Database
In 7 Easy Steps!
B2B MARKETING
Prospecting Tools You’ll Need:
B2B MARKETING
Free Accounts You‘ll need:
Free On-Line Coupon Maker www.MarluckMarketing.com/couponmaker
B2B MARKETING
Marketing Tools You’ll Need:
and/or
and/or
B2B MARKETING
30 Examples:
Step One.
Open it and
look for small
businesses
that are
useful to your
clients.
OR
Google
Local
Businesses
Acupuncture
Architect
Accountant
HVAC
Alterations/Sewing
Antique Shop
Animal Sitter
Auto Mechanic
Bakery
Window Tinting
Limousine Service
Carpet Cleaner
Screen Repair
Chimney Cleaner
Plumber
Pest Removal
Roofer
Restaurant
Day Spa
Chiropractor
Catering
Hair Stylist
Computer Svcs
Dentist
Flooring Shop
Florist
Landscaper
Smog Shop
Tire Shop
Mover
B2B MARKETING
Say this:
Step Two.
I’m Paul with legacy Mortgage Group. I have a
large database of past clients, family and friends.
Call and
ask for the
business
owner.
I send them something every two to four weeks to
stay in touch, and I like to send them things of
value or stuff that they can use.
I was wondering if I sent them your business
information if you could offer them some kind of
discount to learn about your services?
Helps me because I’ve given them something of
value and it helps you because they might
patronize your business.
Is this something you can do?
B2B MARKETING
Step three.
Get Coupon Approval
Email or hand deliver a copy of the
coupon and after the business owner
has approved it say:
Get the details of the offer and
create the coupon.
Okay, I’ll send this out on my next
mailer/video/blog post/news letter and
I’ll make sure you get a copy of it.
Oh and, don’t forget, if you know of
anyone that needs my help, I’d
appreciate it if you would send them my
way…
Download your new coupon to
your computer into a directory
called “B2B Coupons.”
B2B MARKETING
Step four.
Add the happy new business
owner to your database into a
group called “B2B’s”.
B2B MARKETING
Step five.
Preparations for launch
Flickr allows you to share your coupon as a
link:
Upload your coupon to:
B2B MARKETING
Step Six.
Print it and send it.
and/or
Attach it and send it.
and/or
Link it and send it.
The Blog Advantage
Blog’s are superior because each time you
send a new coupon it is added to your
archives.
B2B MARKETING
Step Seven.
Call your B2B’s at least monthly
and ask them for a referral.
THEY OWE YOU ONE! So don’t
be shy!
B2B MARKETING
•Be consistent
•Prune your B2B partners
as needed.
•Remind your Clients to
patronize all of your B2B
partners.
•Ask you Clients what
B2B discounts you should
be looking for.
•Recycle your B2B’s.
•Be thoughtful of the
seasons.
B2B MARKETING ON STERIODS
Add Video!!
Benefits of B 2 B
•
Help local businesses grow (Branding)
•
Build relationships with thousands
•
Business owners need to buy and sell
•
Provide free cool stuff for your clients, friends, family and Co-Workers
•
Brand yourself as the expert to the business owners
•
Brand yourself as the expert to your clients
•
Other businesses will want you to do the same for them
•
Testimonials with your B2B’s help position you as a community GURU
•
You are the local expert In Real Estate
•
As you help your B2B’s grow, you grow!
•
Discounts and free stuff from all your B2B partners
Benefits Of Being Different!