Transcript Hot Shot PowerPoint

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Marketing is the
process of developing,
promoting, and
distributing products
in order to satisfy
customers' needs and
wants.
Develop
Promote
Distribute
Products
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What do we learn in Marketing?
Product
Price
Place
Promotion
For Sale!
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The promotion of:
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Goods
Ideas
Services
Car
Internet
Hospital
Food
Training
TV Repair
Clothes
Computers
Auto
Mechanics
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Any goods,
services, or
ideas that we
wish to sell.
Determining a TARGET
market.
Creating a PRODUCT
design.
Evaluating
QUALITY/QUANTITY
Establishing
GUARANTEES or
WARRANTIES.
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Determine a
dollar amount
at which we
can sell the
product.
What must
you charge in
order to make
a profit?
Costs to keep in
mind:
•Production
•Wholesale/Res
ale
•Compare to
Competition
•Profit Margin
•Value
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Distribution is
getting the right
product to the
proper place at
the correct
time, in the
correct amount,
and in the right
condition.
For Example: You
don’t want snow
shoes and heavy
jackets delivered to
a a service station in
Peoria, Arizona.
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Making
potential
customers
aware of a
product in a
positive way so
they will want
to buy it.
• Packaging
• Advertising
• Personal
Selling
• Sales
Promotions:
Coupons,
Discounts
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Business
Marketing
Information
Customers
Stations
Competitors
Research and Development
(shows up later in the game)11
Choose
from four
different
types of
marketing/
advertising
campaigns!
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This tab
allows you to
view the
current and
previous
news events.
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This tab
explains how to
earn biz points,
and shows how
you’ve earned
current biz
points.
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This tab
shows the
current
needs of
the
customers.
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This tab
allows you to
view the
number of
customers
you have
served.
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This tab
shows how
many
customers
you have
lost
because you
failed to
serve them.
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This tab
shows
each
station
available
and the
cost to
rent it.
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This tab
shows
which
stations
you are
currently
renting
and offers
to switch
to a
station
that is in
demand.
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This tab
displays the
current
price
customers
are paying
for services
and allows
you to
adjust your
prices.
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This tab
allows you
to see
what
stations
you are
currently
operating.
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If you click on
the station
during the game
you can see a log
of customer
activity as well
as costs,
earnings, and net
balance for each
station you
choose.
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See how
you rate
with the
other
businesses
in town.
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By doing
research and
development
you can
create new
types of
stations for
use in your
business
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•Check your buttons regularly
to keep up with your
customers’ changing needs.
•Time stops any time you
select a button.
•Change stations as often as
you need to keep up with
current demands.
•Watch and listen to news
flashes and respond to them
as needed.
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Advertising
Hospitality Marketing
Customer Service
Importing/Exporting
E-Commerce
International Marketing
Entrepreneur
Marketing Research
Fashion Merchandising
Product Management
Financial Services
Professional Sales
Food Marketing
Public Relations
Real Estate
Restaurant Management
Sales Management
Service Marketing
Sports Marketing
Travel/Tourism Marketing
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